Advertisement
Continue to Site »

site_header_zone


 
Trending
Home Away From Home: Norman Tel Aviv Hotel
In the White City of Tel Aviv, a UNESCO World ...
Next Stop, Creativity: Ivan Toth Depeña Transforms a Railway Station
  There’s an architectural sensibility to Ivan Toth Depeña’s art. ...
Building a Partnership: 2014 CODAawards Celebrate Multidisciplinary Design
  Seamlessly integrating commissioned art with design, whether it be ...
Grand Finale: Jesús Rafael Soto's Installation Envelops Visitors at MFA Houston
The fourth dimension was what Jesús Rafael Soto, a leader ...
Sebastian Errazuriz 's Cheeky Art Hits Carnegie Museum of Art
Raised in London, it follows that Sebastian Errazuriz’s work has ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
What's the biggest challenge your firm faces with clients?

    industry_article_detail_left_zone

    A Haworth Chair—Made of Cake?

    Cake Boss Buddy Valastro. Photo courtesy Allstate Office Interiors.

    Cake Boss Buddy Valastro created a life-size cake shaped like an office chair by international furniture manufacturer HaworthAllstate Office Interiors, a Haworth preferred dealership based in New Jersey, selected the company’s ToDo chair for the season five finale of the TLC reality show Cake Boss.

    “At first, we considered using [Haworth's] Zody, but the style and shape of an ergonomic task chair doesn’t translate well to the cake-making process,” explains Mickey Spooner, vice president of Allstate Office Interiors.


    The cake chair with real feet and handles. Photo courtesy Allstate Office Interiors.

    After Valastro baked, constructed and decorated the realistic-looking cake, Haworth provided authentic, inedible arm hardware and feet to complete the illusion.

    “The level of detail was incredible,” continues Spooner. “The texture of the chair’s surface was even precisely replicated during the design process.”

    Adam Russo, Haworth spokesperson, says, “We receive great feedback from our Haworth team members and customers when our product is featured in film or television. The episode of Cake Boss did not disappoint.”


    Haworth's ToDo chair. Photo courtesy Allstate Office Interiors.

    industry_article_detail_central_zone