While in Barcelona, Spain, Interior Design
caught up with Javier Marset of Marset Illuminación S.A., a family-owned business started in the 1940s. Today, Marset distributes globally and boasts an international team of lighting designers, many of whom are well-known artists in their own right. Here, we talk briefly with Javier Marset about his company, the industry and the importance of sustainability.
What is the biggest challenge facing your company today? Javier Marset
: To achieve a strong international presence and make the A&D community get to know the quality products we offer. ID:
Where do you see the area of biggest growth for your company in terms of product category? JM:
Our decorative collection and the new product development techniques for the architectural collection, based on a revolutionary application of the LED technology. ID: What is the next major innovation you see in the lighting category? JM:
The development of LED technology at all levels… something that it is already happening. ID: What is driving this innovation? JM:
Our commitment to build a better and more sustainable world for the coming generations. ID: How important are Green initiatives in the market? JM:
They are very important, but I’m afraid that sometimes it’s more a marketing strategy than a real and sincere compromise. We need to rethink how and why we consume. ID: How important is Green for your company? JM:
We want people to know that when buying our products, they are buying quality products that will accompany them all their lives. That’s what is really sustainable: fewer and better products, with an extraordinary durability, both for the functionality of the product itself, and for its design. ID: What changes do you see in the industry over the next decade? JM:
If I’m asking the consumer to be responsible in regards to his consuming habits, then the industry needs to think and define him as a producer. Not everything counts. ID: What do you think will be the biggest shift? JM:
Just that: To rethink the existence of a given product and try to be more rigorous in that sense.