April 12, 2012
Pop-up stores are all the rage. Just ask the designers at the recent IIDA NY event panel where they discussed the trend's effect on retail design. So when Pantone LLC teamed up with Sephora USA to publicize and sell the 2012 Color of the Year PANTONE® 17-1463 Tangerine Tango, Sephora decided to go the pop-up route. Designed and executed by Neverstop, the 23-foot wide by 43-foot long pop-up Color Shop has a mechanized door that fans out to resemble the iconic Pantone color book (photo above) showcasing the Color of the Year. The mobile unit also features a black and orange makeup studio (photo below) stocked with the Sephora + Pantone Universe beauty collection and a digital display on one wall with a live Twitter feed. The pop-ups next stop: The Grove in Los Angeles from April 18-22.