7 Seats Using Minimal Natural Materials
Minimal natural materials pack a punch.   1. River and ...
10 Questions With... Alex Michaelis
  From its humble beginnings in a converted loft, Alex ...
24 K&B Products Look to the Future
Straight or curved? Nella Vetrina asks that question with two ...
3 Trends in Biomimicry
Just imagine a future where self-healing concrete not only saves ...
Big-Game, Daniel Rybakken Win Debut Hublot Prize for Designers Under 40
Colour lamp by Daniel Rybakken, available through Ligne Roset.   ...




Weekly Poll
Designers: do you use Periscope and/or Meerkat?

    Calendar Upcoming Events
    Nov 28
    East Hampton, NY, United States

    2015 East Hampton House Tour

    Dec 01
    Miami , FL, United States

    Design Miami

    Dec 01
    Miami Beach, FL

    PULSE Miami Beach: Contemporary Art Fair

    Dec 02
    Toronto, Canada

    IIDA Leaders Breakfast Toronto 2015

    Dec 02
    New York, NY, United States

    Interior Design Hall of Fame Awards Gala

    Close Search by date

    or See All Upcoming Events


    HOK to Design Porsche US Headquarters

    Porsche US Headquarters HOK

    With the exception of the gas-consumption issue, you have to love a Porsche. The speed, handling, and design have long drawn the admiration of car-crazed America. Now, Porsche gives back the love by building a new headquarters for Porsche Cars North America in its current base of Atlanta. But HOK, which won the commission, is not planning any old contract design. Rather, the Interior Design #2 Giant will produce a 200,000-square-foot complex, which will be the centerpiece of a 26-acre aerotropolis near Hartsfield-Jackson Atlanta International Airport. For the uninitiated, an aerotropolis is an urban plan designed around an airport, often composed of office parks, hotels, and cargo holdings, which is just as accessible to commuters half way around the world as it is to those living within a few miles.

    Porsche US Headquarters HOK

    Some 400 employees will work not only in the company corporate offices, but will fill out a technical service and training facility as well as a Customer and Driver Experience Center, the latter of which will include an indoor road-handling track. Riffing on interactive museum practice, the building will also include a Main Street courtyard where visitors will be able to engage with the latest models and view any activity on the track below. Green solutions, such as natural ventilation, on-site energy generation, planted roofs, and gray-water systems will contribute to the firm’s pursuit of a minimum of LEED Silver for the project. And as such a design-minded client will surely contribute to the creative process, maybe HOK will get a few ideas from whatever super-secret hybrid, we assume, the racing champion has in development. Gentlemen, start your engines.

    Porsche US Headquarters HOK

    Renderings courtesy of HOK.