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    2011 2nd 100 Giants

    Just as certain professions-doctors, nurses, medical technicians-have been deemed recession-proof, health-care projects, including assisted living, were the jobs-to-have for interior designers, according to our annual survey of the second 100 Interior Design Giants firms.

     

    Although down from prerecession days, health care clearly gave these Giants a shot in the arm. Interior design fees from this segment went up nearly 50 percent from just two years ago and are now more than $37 million. This represents an astonishing jump from 9 to 13 percent of total fees for the group.


    Industry watchers pay special attention to this segment. With fewer "star" projects, which throw off averages, health-care is possibly the best indicator of general trends, and that proved to be the case with this survey. Total­ design fees were up 2 percent, to $278 million, compared to the 40 percent nosedive reported last time.


    In other words, fears of a double dip seem to have dissipated. Layoffs continue-the second 100 Giants let 4 percent of their design staff go-but the previous 35 percent pink-slip massacre seems to be in the past. For the designers who survived, salaries were flat, and reports of unpaid overtime and vacation days were common, but at least there was stability.


    This stability was bolstered partly by the aggressive pursuit of segments that received short shrift in the past: not only health care but also related, overlapping sectors such as government and educational. (A quarter of all "government" work dealt with medical facilities.) Over half these Giants worked for government agencies, bring­ing in over $9 million, up $2 million from two years ago. Educational work, mostly colleges and universities, simultaneously rose by more than $5 million.


    At first glance, all that public-sector work seems logical in the era of the American Recovery and Reinvestment Act. But these Giants reported only a 15 percent boost from the stimulus package. One explanation is that some government and health-care activity is outside the U.S.-work abroad has been on a slow rise since 2006.


    Foreign projects generated more than 11 percent of the group's revenues. Over half these Giants already report building in Asia, and 24 expect continued growth in China. One new Giant, the first to be based in Shanghai, worked exclusively outside the U.S. during the study period: EDG Corporation employs the group's second-largest staff, including the highest number of designers.


    Trending away from expectations is the green sector. Fewer of these Giants offer sustainability analysis-even as eco-related fees rose, and the commitment to LEED guidelines strengthened. It's a bit of a paradox that, while more green square footage was completed, the number of firms citing sustainability as an important factor in design decisions fell to 86 percent from 92 percent a year earlier. Of course, there are exceptions. One Giant collected 100 percent of fees from green design, with most of the products specified being sustainable as well. Retrofits also reached the highest levels ever reported, 100 percent at five firms.


    So, with cost cuts already in place, these Giants appear poised for a pos­itive year, and they seem to agree that the most important thing is not to hide their light under a bushel. As one spokes­person put it, "We have begun a concerted effort to increase our reputation as experts in our field and to generate a sense of familiarity between our clients and the members of our team." To help that happen, several Giants are making more appearances at industry events and forays into the realm of social media. "We've encouraged all staff to be creative marketers," another respondent says. Welcome to the Twitter-verse.

     

    Rank 2011

    Firm

    (Headquarters, Website)
    ID Fees

    $ Value Installed

    Sq Ft Installed

    Design Staff

    Rank 2010

    101

    Rottet Studio
    Houston, TX
    rottetstudio.com
    $5.400

    $150.00

    NR

    23

    95

    102

    Tsoi/Kobus & Associates
    Cambridge, MA
    tka-architects.com
    $5.309

    $340.37

    0.94

    7

    80

    103

    Tricarico Architecture and Design
    Wayne, NJ
    tricarico.com
    $5.000

    $70.00

    1.20

    58

    107

    104

    Symmes Maini & McKee Associates
    Cambridge, MA
    smma.com
    $5.000

    $62.00

    2.40

    26

    114

    105

    ForrestPerkins
    Washington, DC
    forrestperkins.com
    $5.000

    NR

    NR

    39

    74

    106

    DES Architects + Engineers
    Redwood City, CA
    des-ae.com
    $4.900

    NR

    NR

    10

    110

    107

    WATG
    Irvine, CA
    watg.com
    $4.764

    NR

    NR

    35

    103

    108

    Whitney
    Oak Brook, IL
    whitneydesign.com
    $4.713

    $66.00

    3.00

    28

    124

    109

    HFS Concepts 4
    Long Beach, CA
    hfsc4.com
    $4.700

    $60.00

    NR

    28

    133

    110

    TRO Jung|Brannen
    Boston, MA
    trojungbrannen.com
    $4.650

    $317.78

    1.35

    22

    122

    111

    Hendrick
    Atlanta, GA
    hendrickinc.com
    $4.607

    $115.18

    5.76

    23

    136

    112

    Sasaki Associates
    Watertown, MA
    sasaki.com
    $4.500

    $120.00

    3.00

    18

    99

    113

    Margulies Perruzzi Architects
    Boston, MA
    mp-architects.com
    $4.500

    $20.00

    0.50

    24

    92

    114

    Stonehill & Taylor Architects and Planners
    New York, NY
    stonehilltaylor.com
    $4.435

    $150.00

    1.30

    26

    85

    115

    Joi-Design
    Hamburg, Germany
    joi-design.com
    $4.400

    $44.00

    NR

    29

    116

    116

    Arcturis
    St. Louis, MO
    arcturis.com
    $4.304

    NR

    NR

    25

    83

    117

    LPA
    Irvine, CA
    lpainc.com
    $4.300

    $117.31

    2.21

    25

    66

    118

    Array Healthcare Facilities Solutions
    King of Prussia, PA
    arrayhfs.com
    $4.120

    $200.00

    1.62

    10

    94

    119

    Cooper Carry
    Atlanta, GA
    coopercarry.com
    $4.000

    $50.00

    0.83

    15

    106

    120

    Design Development Company
    Agoura Hills, CA
    designdevelopment-group.com
    $4.000

    $40.00

    0.50

    10

    148

    121

    STG Design
    Austin, TX
    stgdesign.com
    $4.000

    $6.00

    10.00

    26

    89

    122

    Carrier Johnson + Culture
    San Diego, CA
    carrierjohnson.com
    $3.825

    $133.86

    1.91

    11

    111

    123

    Loebl Schlossman & Hackl
    Chicago, IL
    lshdesign.com
    $3.807

    $101.00

    0.66

    5

    100

    124

    MSA Planning and Design
    San Francisco, CA
    msasf.com
    $3.765

    $31.88

    1.00

    16

    123

    125

    Heitz Parsons Sadek
    W. Palm Beach, FL
    heitz-parsons-sadek.com
    $3.650

    $49.00

    1.30

    29

    151

    126

    Westar Architects
    Las Vegas, NV
    wagnarchitects.com
    $3.600

    $32.00

    0.50

    12

    138

    127

    Reel Grobman & Associates
    San Jose, CA
    reelgrobman.com
    $3.585

    $84.00

    1.40

    26

    145

    128

    H. Hendy Associates
    Newport Beach, CA
    hhendy.com
    $3.509

    $47.50

    1.90

    21

    119

    129

    Looney & Associates
    Dallas, TX
    looney-associates.com
    $3.500

    $675.00

    3.50

    30

    118

    130

    Dyer Brown & Associates
    Boston, MA
    dyerbrown.com
    $3.500

    $37.00

    1.40

    18

    146

    131

    Rees Associates
    Oklahoma City, OK
    rees.com
    $3.430

    $85.00

    1.14

    24

    152

    132

    Sargenti Architects
    Paramus, NJ
    sargarch.com
    $3.400

    $98.20

    2.68

    23

    --

    133

    Slifer Designs
    Edwards, CO
    sliferdesigns.com
    $3.300

    $9.00

    NR

    15

    120

    134

    AAI
    San Jose, CA
    aaidesign.com
    $3.200

    $200.00

    3.00

    18

    132

    135

    Meyer Design
    Ardmore, PA
    meyerdesigninc.com
    $3.176

    NR

    NR

    22

    175

    136

    SFA Design
    Santa Barbara, CA
    sfadesign.com
    $3.072

    $22.00

    0.70

    20

    121

    137

    J. Banks Design Group
    Hilton Head Island, SC
    jbanksdesign.com
    $3.050

    $5.74

    0.67

    22

    139

    138

    Stephen B. Jacobs Group/Andi Pepper Interior Design
    New York, NY
    sbjgroup.com
    $3.000

    $125.00

    0.55

    15

    150

    139

    LB Architects
    New York, NY
    lbarch.com
    $3.000

    $120.00

    1.00

    17

    171

    140

    Ismael Leyva Architects
    New York, NY
    ilarch.com
    $3.000

    NR

    3.00

    44

    109

    141

    AvroKO
    New York, NY
    avroko.com
    $2.950

    $11.40

    NR

    21

    --

    142

    Burkettdesign
    Denver, CO
    burkettdesign.com
    $2.946

    $105.01

    2.63

    21

    141

    143

    Lauckgroup
    Dallas, TX
    lauckgroup.com
    $2.900

    $200.00

    1.50

    27

    147

    144

    Kay Lang + Associates
    Los Angeles, CA
    kaylangassocs.com
    $2.800

    $99.75

    1.28

    17

    135

    145

    Mojo Stumer Associates Architects
    Greenvale, NY
    mojostumer.com
    $2.800

    $30.00

    0.18

    15

    157

    146

    Carson Design Associates
    Carmel, IN
    carsondesign.com
    $2.751

    $5.00

    1.10

    27

    144

    147

    Hopping Kovach Grinnell Design Consultants
    Vancouver, Canada
    hkgdesign.com
    $2.734

    $85.44

    0.93

    47

    161

    148

    EDG
    San Rafael, CA
    edgdesign.com
    $2.695

    $49.00

    0.37

    22

    155

    149

    RLF
    Winter Park, FL
    rlfae.com
    $2.670

    $874.54

    2.81

    13

    158

    150

    Brereton Architects
    San Francisco, CA
    brereton.com
    $2.666

    $50.00

    0.80

    26

    --

    151

    Montgomery Roth
    Houston, TX
    montgomeryroth.com
    $2.500

    NR

    NR

    12

    182

    152

    Goettsch Partners
    Chicago, IL
    gpchicago.com
    $2.492

    $50.00

    0.80

    10

    137

    153

    Orsini Design Associates
    New York, NY
    orsinidesignassociates.com
    $2.486

    $25.00

    NR

    7

    154

    154

    CMMI
    Atlanta, GA
    cmmi-redlines.com
    $2.465

    $35.00

    0.98

    15

    --

    155

    Jain Malkin
    San Diego, CA
    jainmalkin.com
    $2.427

    $24.10

    0.40

    13

    --

    156

    Philpotts & Associates
    Honolulu, HI
    philpotts.net
    $2.393

    $5.91

    NR

    22

    --

    157

    GBD Architects
    Portland, OR
    gbdarchitects.com
    $2.275

    $23.21

    0.54

    16

    185

    158

    J.T. Nakaoka Associates Architects
    Los Angeles, CA
    no website
    $2.248

    NR

    NR

    13

    --

    159

    Shea
    Minneapolis, MN
    shealink.com
    $2.160

    $24.00

    0.24

    17

    181

    160

    Klawiter and Associates
    Los Angeles, CA
    klawiter.com
    $2.103

    $37.50

    0.42

    10

    174

    161

    Legat Architects
    Chicago, IL
    legat.com
    $2.100

    $38.69

    2.05

    4

    126

    162

    RD Jones & Associates
    Baltimore, MD
    rdjones.com
    $2.100

    NR

    NR

    13

    156

    163

    Puccini Group
    San Francisco, CA
    puccinigroup.com
    $2.040

    $28.00

    0.11

    19

    179

    164

    Graham Downes Architecture
    San Diego, CA
    grahamdownes.com
    $2.000

    NR

    0.50

    10

    168

    165

    Polytech Associates
    San Francisco, CA
    polytechae.com
    $1.980

    NR

    0.17

    10

    --

    166

    McCarthy Nordburg
    Phoenix, AZ
    mccarthynordburg.com
    $1.968

    $331.24

    NR

    13

    --

    167

    CORE architecture + design
    Washington, DC
    coredc.com
    $1.958

    $20.00

    0.30

    20

    143

    168

    Partridge Architects
    Philadelphia, PA
    partridgearch.com
    $1.953

    $10.90

    0.28

    18

    164

    169

    DAS Architects
    Philadelphia, PA
    DASarchitects.com
    $1.910

    $37.00

    0.17

    14

    170

    170

    INARCH
    New York, NY
    inarch.net
    $1.910

    $15.00

    0.07

    13

    177

    171

    Indidesign
    Los Angeles, CA
    indidesign.com
    $1.900

    $300.00

    0.35

    12

    176

    172

    IEI Group
    Philadelphia, PA
    ieigroup.com
    $1.890

    $50.00

    1.95

    12

    172

    173

    ADM Group
    Tempe, AZ
    admgroupinc.com
    $1.875

    $50.00

    0.29

    15

    --

    174

    OZ Architecture
    Denver, CO
    ozarch.com
    $1.828

    NR

    NR

    12

    166

    175

    Rowland Design
    Indianapolis, IN
    rowlanddesign.com
    $1.822

    NR

    1.15

    16

    153

    176

    api(+)
    Tampa, FL
    apiplus.com
    $1.800

    NR

    1.93

    15

    --

    177

    edg Creatives/edg (China) Corporation
    Shanghai, China

    edgcreatives.com

    $1.779

    NR

    3.95

    48

    --

    178

    MHTN Architects
    Salt Lake City, UT
    mhtn.com
    $1.776

    $44.40

    1.20

    2

    --

    179

    Design Directions International
    Marietta, GA
    ddi.cc
    $1.755

    $38.00

    1.09

    6

    167

    180

    Hatch Design Group
    Costa Mesa, CA
    hatchdesign.com
    $1.568

    $63.09

    0.24

    11

    173

    181

    FME, Architecture + Design
    San Francisco, CA
    fme-arch.com
    $1.540

    NR

    NR

    9

    186

    182

    Hixson Architecture, Engineering, Interiors
    Cincinnati, OH
    hixson-inc.com
    $1.530

    NR

    NR

    15

    178

    183

    DMR Architects
    Hasbrouck Heights, NJ
    DMRArchitects.com
    $1.504

    $33.14

    0.41

    16

    112

    184

    Interform Commercial Interiors
    San Ramon, CA
    interform.com
    $1.430

    $34.21

    1.00

    9

    195

    185

    Design Collective Incorporated
    Columbus, OH
    dcollective.com
    $1.404

    $14.06

    NR

    11

    --

    186

    Simeone Deary Design Group
    Chicago, IL
    simeonedeary.com
    $1.400

    $1.60

    0.05

    7

    159

    187

    Dawson Design Associates
    Seattle, WA
    dawsondesignassociates.com
    $1.320

    $38.00

    NR

    13

    --

    188

    Marvin Stein & Associates
    Seattle, WA
    marvinstein.com
    $1.313

    $45.00

    0.50

    12

    192

    189

    Abel Design Group
    Houston, TX
    abeldesigngroup.com
    $1.289

    $29.05

    0.76

    12

    --

    190

    Spacesmith
    New York, NY
    spacesmith.net
    $1.280

    $25.00

    0.25

    14

    180

    191

    Alan Gaynor + Company
    New York, NY
    gaynordesign.com
    $1.269

    $36.54

    0.22

    12

    --

    192

    Adache Group Architects
    Ft. Lauderdale, FL
    adache.com
    $1.260

    $6.40

    1.10

    17

    196

    193

    Cleo Design
    Las Vegas, NV
    cleo-design.com
    $1.243

    NR

    NR

    10

    --

    194

    Floss Barber
    Philadelphia, PA
    flossbarber.com
    $1.200

    $35.00

    0.48

    7

    183

    195

    Gray Design Group
    St. Louis, MO
    graydesigngroup.com
    $1.123

    $24.87

    4.05

    16

    194

    196

    GH2 Architects
    Tulsa, OK
    gh2.com
    $1.110

    NR

    NR

    17

    191

    197

    RDH & Associates
    Addison, TX
    rdhassociates.net
    $1.100

    $4.00

    0.30

    8

    184

    198

    Faulkner Design Group
    Dallas, TX
    faulknerdesign.com
    $1.100

    $3.50

    0.11

    13

    197

    199*

    BG Studio International
    New York, NY
    www.bgstudio.com
    $1.090

    $15.00

    0.15

    16

    --

    200*

    TEK Architects
    New York, NY
    www.tek-arch.com
    $1.060

    $15.43

    0.51

    17

    --



    *Karlsberger and Cheryl Rowley Design were originally ranked as #155 and #164 respectively in the July issue.  We learned of their closing after the July issue went to press.
    Had the firms not been included in the Giants ranking, BG Studio International and TEK Architects would have been ranked #199 and #200 respectively.

    ID Fee, Dollar Value and Square Footage numbers are in millions

    NR - not reported


    Firms New To 2011 2nd 100 Giants

    2011 Rank

    Sargenti Architects

    132

    AvroKO

    141

    Brereton Architects 150

    CMMI 154

    Jain Malkin 156

    Philpotts & Associates 157

    J.T. Nakaoka Associates Architects 159

    Polytech Associates 167

    McCarthy Nordburg 168

    ADM Group 175

    api(+) 178

    edg Creatives/edg (China) Corporation 179

    MHTN Architects 180

    Design Collective Incorporated 187

    Dawson Design Associates 189

    Abel Design Group 191

    Alan Gaynor + Company 193

    Cleo Design 195

     


    % of Fees by Project Types
      

    2010 Actual Fees

    % of Fees

    Hospitality

    $81,847,690

    29%

    Corporate Office

    $80,714,923

    29%

    Healthcare/Assisted Living

    $37,118,550

    13%

    Educational  

    $23,491,197

    8%

    Retail

    $18,914,767

    7%

    Residential

    $16,543,954

    6%

    Government

    $9,331,698

    3%

    Cultural

    $1,747,978

    1%

    Transportation

    $626,526

    0.2%

    Other

    $7,921,047

    3%



    % of Fees by Project Types
     

    2011 Forecasted Fees

    % of Fees

    Hospitality

    $101,606,628

    31%

    Corporate Office

    $86,434,047

    27%

    Healthcare/Assisted Living

    $40,789,336

    13%

    Educational  

    $27,600,964

    9%

    Retail

    $21,246,310

    7%

    Residential

    $19,419,818

    6%

    Government

    $11,792,897

    4%

    Cultural

    $2,187,124

    1%

    Transportation

    $1,793,376

    1%

    Other

    $10,845,782

    3%

     



    Median Annual Salaries

    Median Hourly Rates

    Principals/Partners

    $145,000

    $200

    Project Managers

    $85,000

    $150

    Designers

    $60,000

    $110

    Other ID Staff

    $47,000

    $90

     

    Most Admired Firms

    1.     Gensler

    2.     Rockwell Group, Yabu Pushelberg (tied)

    3.     Perkins + Will, Tonychi & Associates (tied)

     

    Issues Most Affecting Design Firms

    Practice Issues
    Creating new business/Diversifying into new services or segments

    68%

    Marketing firm's capabilities

    49%

    Training staff

    33%

    Offering staff appropriate pay scale and benefits

    31%

    Recruiting qualified staff

    27%

    Keeping track of profits and expenses

    14%

    Retaining qualified staff

    12%

    Business issues
    Earning appropriate fees

    78%

    Downturn in economy

    72%

    Dealing with clients' increasing demands

    45%

    Increasing interference from client's consultants

    18%

    Creating cutting edge design solutions

    13%

    Managing the growing needs for sustainable design

    9%

    Managing vendors 5%

    Client issues
    Client's willingness to pay what it's worth

    74%

    Finding new clients

    61%

    Getting clients to understand design value

    54%

    Client's willingness to take design risks

    28%

    Managing client expectation

    25%

    Handling micromanaging clients

    20%

    Retaining current clients

    12%

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