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Which bathroom design trend will take the future by storm?

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    2010 Hospitality Giants

    2010 Hospitality GiantsThere are more than a few reasons for the top 75 Interior Design Giants in hospitality to be op­timistic as they slog out of the Great Recession. Although­ fees in the sector were down 21 percent compared to the previous reporting period, more projects were completed than were canceled or postponed. That added up to a net gain approaching $43 million. Currently, 69 percent of the firms are predicting that hospitality will soon stabilize or improve. That's especially good news, since more than half of these Giants reaped 90-plus percent of their fees from hospitality.

     

    Growth may be less likely, however, to come from the category's mainstay, hotels. Merriam-Webster's Collegiate Dictionary added the word staycation in 2009, and the hospitality Giants have felt the effects of that trend. The travel business was down by 4 percent in fiscal year 2010, with luxury hotels taking the biggest hit. Casino operators also seem unwilling to roll the dice. Cruise lines appear more confident. Design fees for ships went up to 2 percent, a huge jump from 2006, when that segment barely made the list. Also on the bright side, res­taurant work is up—to 12 percent of income. Bars, lounges, and nightclubs are also on the rise.

     

    No matter the project type, these Giants are doing more with less. Nearly a quarter of them report that at least 50 percent of their work is eco-friendly. Sustainable practices and materials have become an easier sell. As one firm's spokesman says, it's a reverse pitch: "Clients tell us how green they are willing to go." Two years ago, barely over 25 percent of hospitality projects were considered sustainable. And renovation, besides being environmentally friendly, is more consistent with the economic times than?new construction. For the first time since 2006, renovations beat out new construction in terms of the number of projects generated. Twice as many hospitality Giants worked exclusively in renovation than solely in new construction.

     

    Other more-with-less areas are employees and salaries. With average fees per design staff member sliding down to 2007 levels, hospitality Giants are continuing to get leaner. Layoffs weren't as harsh as in the dark days of early 2009, but 7 percent of staffers got pink slips. Of those still on the payroll, principals and partners are feeling the most pain. Their salaries now average $140,000, which is $10,000 less than the year before. Only designer­-level employees are getting a little extra cash, with incomes­ ticking up $2,000.

     

    Still, tumult has created opportunity. One Giant in the top 25 reports having leveraged the downturn by hiring from the larger talent pool: "We believe in the industry, so we are building the dream team during this time." Someone from a top-10 firm put it more bluntly: "We have recruited terrific new staff from competitors." In fact, it was a very good year for some. Of the top 75, 12 are new to the list—including Steelman Partners, which landed at number 14 with earnings of more than $6 million.

     

    Overall, the hospitality Giants predicted that fees from the segment would be up 13 percent in the next reporting period, pushing combined income to $456 million. That's still a far cry from the $589 million two years ago. However, by exploring new areas of the business, building the brand, promoting green practices, and staying efficient, the hospitality Giants could be on the verge of climbing out of the hole that the credit crunch dug for them.

     

     

    2010 Rank
    Firm

    HQ; Branch Offices; Website
    Hospitality Fees
    $ Value Installed
    Sq. Ft. Installed
    Design Staff
    2009 Rank
    1

    HBA
    Santa Monica, CA; Atlanta; Brisbane, Australia; Dubai; Hong Kong; Tokyo; London; Melbourne, Australia; Manila, Philippines; New Delhi; San Francisco; Shanghai; Singapore
    HBA.com
    $50.011

    $2,950.65

    28.10

    461

    1

    2

    Wilson Associates
    Dallas; New York; Los Angeles; Abu Dhabi; Cochin, India; Shanghai; Singapore
    wilsonassoc.com
    $47.025

    $3,000.00

    NR

    286

    2

    3

    Gensler
    San Francisco; Abu Dhabi; Atlanta; Austin; Baltimore; Beijing; Boston; Charlotte, NC; Chicago; San Jose, Costa Rica; Dallas; Denver; Detroit; Dubai; Houston; La Crosse, WI; Las Vegas; London; Los Angeles; Minneapolis; Morristown, PA; Newport Beach, CA; New York; Phoenix; San Diego; San Francisco; San Jose, CA; San Ramon, CA; Seattle; Shanghai; Singapore; Tampa; Tokyo; Washington, DC
    gensler.com
    $32.383

    $500.00

    7.00

    820

    3

    4

    Bilkey Llinas Design Associates
    Palm Beach Gardens, FL; Hong Kong
    bilkeyllinas.com
    $22.438

    NR

    NR

    122

    5

    5

    Leo A Daly
    Omaha, NE; Atlanta; Dallas; Denver; Honolulu; Houston; Las Vegas; Los Angeles; Miami; Minneapolis; Phoenix; Washington DC; West Palm Beach
    leodaly.com
    $15.795

    NR

    NR

    90

    6

    6

    Rockwell Group
    New York; Madrid; Dubai
    rockwellgroup.com
    $15.489

    $70.50

    0.93

    89

    4

    7

    Daroff Design Inc + DDI Architects P.C.
    Philadelphia; Baltimore; Shanghai
    daroffdesign.com
    $13.288

    $175.00

    NR

    42

    8

    8

    HOK
    St. Louis; Chicago; Atlanta; Dallas; Denver; Houston; Los Angeles; Miami; New York; San Francisco; St. Louis; Tampa; Washington DC; Calgary, Canada; Ottawa, Canada; Toronto; Vancouver, Canada; Beijing; Hong Kong; Shanghai; Singapore; London; Mumbai; Dubai
    hok.com
    $12.504

    $1,895.00

    7.75

    312

    7

    9

    DiLeonardo International, Inc
    Warwick, RI; Hong Kong; Dubai; Makati City, Philippines
    DiLeonardo.com
    $9.347

    NR

    NR

    81

    13

    10

    BBG-BBGM
    New York; Washington DC; Scottsdale, AZ; Shanghai
    bbg-bbgm.com
    $9.025

    NR

    NR

    40

    9

    11

    Baskervill
    Richmond, VA; Beijing
    baskervill.com
    $7.579

    $607.10

    5.74

    17

    11

    12

    Pierre-Yves Rochon
    Chicago; Paris
    pyr-design.com
    $7.050

    $1,750.00

    1.88

    39

    14

    13

    KNA Interior Design
    Los Angeles; Shanghai; Mexico
    knadesign.com
    $6.480

    $551.60

    2.83

    27

    25

    14

    Steelman Partners
    Las Vegas; Zhuhai, China; Macau; Vietnam
    steelmanpartners.com
    $6.093

    $216.00

    0.48

    60

    --

    15

    Stonehill & Taylor Architects
    New York
    stonehilltaylor.com
    $5.492

    $150.00

    1.50

    31

    17

    16

    FRCH Design Worldwide
    Cincinnati; Brazil
    frch.com
    $5.340

    NR

    NR

    95

    10

    17

    ForrestPerkins
    Dallas; Washington DC; San Francisco
    forrestperkins.com
    $5.272

    NR

    NR

    30

    19

    18

    The H. Chambers Company
    Baltimore
    chambersusa.com
    $5.129

    $47.00

    1.20

    11

    20

    19

    Callison
    Seattle; Dallas; New York; Los Angeles; Dubai; London; Mexico City; Shanghai; Beijing; India
    callison.com
    $5.040

    NR

    NR

    88

    12

    20

    JOI-Design Interior Architects
    Hamburg, Germany
    JOI-design.com
    $4.680

    $65.00

    NR

    32

    23

    21

    Gettys
    Chicago; Irvine, CA; Miami; New York; Dubai; Hong Kong
    gettys.com
    $4.665

    $100.00

    NR

    49

    16

    22

    sfa design
    Santa Barbara
    sfadesign.com
    $4.656

    $65.00

    0.70

    9

    34

    23

    WATG
    Irvine, CA; Honolulu; Seattle; London; Orlando; Singapore
    watg.com
    $4.473

    NR

    NR

    46

    32

    24

    DESIGN Duncan Miller Ullmann
    Dallas; Shanghai
    designDMU.com
    $4.374

    $350.00

    4.50

    55

    15

    25

    HFS Concepts 4
    Long Beach, CA; Shanghai; Dubai
    HFSc4.com
    $4.100

    $32.00

    NR

    26

    31

    26

    Space Matrix Design Consultants
    Phoenix Park, Singapore; Bangkok; Mumbai; Bagalore, India; Pune, India; New Delhi
    spacematrix.com
    $3.794

    $227.26

    3.40

    260

    --

    27

    BraytonHughes Design Studios
    San Francisco; London
    bhdstudios.com
    $3.710

    NR

    NR

    31

    21

    28

    S.K.I.N. Desig Studio
    San Diego; San Francisco; New York
    skindesignstudio
    $3.270

    NR

    NR

    10

    --

    29

    J/Brice Design International Inc
    Boston; Saudi Arabia
    jbricedesign.com
    $3.228

    $275.00

    3.15

    17

    33

    30

    Perkins Eastman
    New York; Arlington, VA; Boston; Charlotte, NC; Chicago; Oakland; Pittsburgh; Stamford, CT; Toronto; Shanghai; Guayaquil, Ecuador; Mumbai; Dubai
    perkinseastman.com
    $3.168

    $63.36

    0.63

    160

    38

    31

    WESTAR Architects
    Las Vegas; Philadelphia; Phoenix
    wagnarchitects.com
    $3.150

    $30.00

    0.55

    12

    36

    32

    Smallwood, Reynolds, Stewart, Stewart & Associates
    Atlanta; Tampa; Singapore; Dubai; Abu Dhabi; Beijing; Shanghai
    srssa.com
    $3.062

    NR

    1.59

    28

    27

    33

    Looney & Associates
    Dallas; Chicago
    looney-associates.com
    $2.850

    $500.00

    3.00

    24

    24

    34

    Design Development Company
    Agoura Hills, CA
    designdevelopment.com
    $2.800

    $30.00

    0.50

    8

    --

    35

    HKS, Inc.
    Dallas; Salt Lake City; Washington DC; Atlanta; Detroit; Ft. Worth, TX; London; Los Angeles; Irvine, CA; Orlando; Richmond, VA; Mexico City
    hksinc.com
    $2.769

    NR

    5.00

    101

    35

    36

    RTKL Associates Inc.
    Baltimore; Dallas; Los Angeles; Miami; Washington DC; London; Shanghai
    RTKL.com
    $2.634

    $959.55

    9.78

    76

    22

    37

    Heitz Parsons Sadek
    West Palm Beach, FL; Beijing
    heitz-parsons-sadek.com
    $2.632

    $41.00

    1.32

    31

    45

    38

    Design Continuum / TRIO-DCI
    Atlanta; Beijing; Seoul
    designcontinuuminc.com
    $2.514

    NR

    NR

    35

    --

    39

    EDG Interior Architecture and Design
    San Rafael, CA; Bangkok
    edgdesign.com
    $2.323

    $40.87

    0.34

    22

    39

    40

    ABA Design Studio
    Las Vegas
    abalv.com
    $2.276

    $70.00

    NR

    13

    50

    41

    Kay Lang + Associates
    Los Angeles
    kaylangassocs.com
    $2.250

    $750.10

    2.09

    16

    48

    42

    STUDIOS Architecture
    Washington DC; San Francisco; Los Angeles; New York; Paris
    studiosarchitecture.com
    $2.158

    $38.60

    0.43

    140

    --

    43

    Resort Interiors Inc.
    Myrtle Beach, SC
    resortinteriors.net
    $2.100

    $7.20

    NR

    5

    --

    44

    Design Directions International
    Marietta, GA
    ddi.cc
    $2.070

    $74.00

    1.75

    6

    43

    45

    Puccini Group
    San Francisco; Madrid; Moscow; Beijing
    puccinigroup.com
    $2.040

    $28.00

    0.11

    19

    53

    46

    Indidesign
    Los Angeles
    indidesign.com
    $1.900

    $380.00

    1.00

    12

    51

    47

    J. Banks Design Group, Inc.
    Hilton Head, SC
    jbanksdesign.com
    $1.830

    $5.96

    0.59

    17

    61

    48

    DAS Architects, Inc.
    Philadelphia
    dasarchitects.com
    $1.826

    $35.50

    0.16

    14

    55

    49

    OPX
    Washington DC
    opxglobal.com
    $1.809

    NR

    1.00

    31

    28

    50

    tvsdesign
    Atlanta; Chicago; Dubai
    tvs-design.com
    $1.740

    $34.50

    0.17

    40

    29

    51

    Simeone Deary Design Group
    Chicago
    simeonedeary.com
    $1.710

    $1.00

    0.04

    12

    49

    52

    indesign
    Studio City, CA
    indesignla.com
    $1.700

    $90.00

    0.60

    13

    60

    53

    Montgomery Roth Architecture & Interior Design
    Houston; New Orleans; Las Vegas
    montgomeryroth.com
    $1.610

    NR

    NR

    9

    67

    54

    Loebl Schlossman & Hackl
    Chicago
    Ishdesign.com
    $1.598

    $3.00

    0.01

    9

    --

    55

    VOA Associates Incorporated
    Chicago; Highland, IN; Orlando; Seattle; Washington DC; Sao Paolo, Brazil; Shanghai; Beijing
    voa.com
    $1.592

    NR

    6.55

    101

    18

    56

    SmartDesign Group
    Vancouver, Canada; Culver City, CA; London; Hong Kong
    smartdesigngroup.com
    $1.575

    $52.00

    1.35

    22

    68

    57

    AvroKO
    New York; Hong Kong
    avroko.com
    $1.470

    $1.47

    0.01

    14

    --

    58

    Hatch Design Group
    Costa Mesa, CA
    hatchdesign.com
    $1.426

    $26.79

    0.09

    11

    56

    59

    George Conte Design Consultants, Inc.
    Greensburg, PA
    georgecontedesign.com
    $1.373

    $25.00

    3.00

    6

    58

    60

    Graham Downes Architecture, Inc.
    San Diego; Las Vegas
    grahamdownes.com
    $1.254

    NR

    NR

    9

    42

    61

    Design Group Carl Ross Inc
    El Segundo, CA
    designgroupcarlross.com
    $1.249

    NR

    NR

    3

    57

    62

    BAMO
    San Francisco; Madrid
    bamo.com
    $1.229

    NR

    NR

    27

    26

    63

    Cole Martinez Curtis and Associates
    Marina Del Rey, CA; Napa Valley, CA; London
    cmcadesign.com
    $1.200

    $35.00

    NR

    5

    71

    64

    RD Jones & Associates
    Baltimore
    rdjones.com
    $1.140

    NR

    NR

    11

    62

    65

    Cheryl Rowley Design
    Beverly Hills
    cherylrowleydesign.com
    $1.135

    NR

    NR

    12

    47

    66

    Rottet Studio
    Houston; Miami; New York; Los Angeles; Washington DC; San Francisco; Scottsdale; Shanghai
    rottetstudio
    $1.132

    NR

    NR

    24

    --

    67

    Cuningham Group Architecture
    Minneapolis; Marina Del Ray, CA; Las Vegas; Biloxi, MS; Bakersfield, CA
    cuningham.com
    $1.112

    NR

    1.65

    112

    54

    68

    BG Studio International, Inc.
    New York
    bgstudio.com
    $1.080

    $20.00

    0.05

    4

    72

    69

    Shea, Inc.
    Minneapolis
    shealink.com
    $1.071

    $12.90

    0.14

    15

    74

    70

    RDH & Associates, Inc.
    Addison, TX
    rdhassociates.net
    $1.035

    NR

    NR

    2

    52

    71

    Philpotts and Associates
    Honolulu; San Francisco
    philpotts.net
    $1.033

    $3.69

    NR

    20

    --

    72

    Stephen B. Jacobs Group/PC Andi Pepper Interior Design
    New York
    sbjgroup.com
    $1.000

    $175.00

    0.40

    15

    37

    73

    Vivian/Nichols Associates, Inc.
    Dallas
    vivian-nichols.com
    $0.996

    $3.47

    0.35

    11

    63

    74

    Judd Brown Designs, Inc
    Pawtucket, RI
    jbd.cc
    $0.992

    $31.00

    0.20

    12

    66

    75

    C2 Limited Design Associates
    Fairfield, CT
    c2limited.com
    $0.960

    $65.00

    NR

    7

    --

     

    Fees, $ value, and square feet are in million

    NR - not reported

     

     

    Work by Project Type (7/'09 to 6/'10 Actual)

      


    % of Total Hospitality Fees
    Hospitality Fees
    Hotels (total)

    55%

    $223,177,570

    Hotels (luxury)

    30%

    $119,950,039

    Hotels (boutique)

    12%

    $48,803,289

    Hotels (mid/economy)

    13%

    $54,424,242

    Restaurants

    12%

    $48,826,412

    Resorts

    10%

    $41,874,563

    Condo-hotels/Timeshares

    5%

    $19,765,018

    Gaming

    4%

    $17,099,999

    Spas

    3%

    $10,190,094

    Country Clubs

    3%

    $11,572,075

    Bars/Lounges/Night Clubs

    3%

    $10,647,169

    Cruise ships

    2%

    $8,103,679

    Other

    3%

    $12,045,282

    Total:

    100%

    $403,301,859

     

     

     

    Work by Project Type (7/'10 to 6/'11 Forecast)

      

    % of Total Hospitality Fees
    Hospitality Fees
    Hotels (total)

    55%

    $251,784,113

    Hotels (luxury)

    31%

    $139,395,598

    Hotels (boutique)

    13%

    $57,268,033

    Hotels (mid/economy)

    12%

    $55,120,482

    Restaurants

    13%

    $57,137,878

    Resorts

    11%

    $51,996,771

    Condo-hotels/Timeshares

    4%

    $18,547,033

    Gaming

    4%

    $16,985,178

    Spas

    3%

    $14,447,163

    Country Clubs

    3%

    $15,488,400

    Bars/Lounges/Night Clubs

    2%

    $10,672,679

    Cruise ships

    2%

    $8,525,128

    Other

    2%

    $9,956,828

    Total:

    100%

    $455,541,171

     

     

     

    Top 10 Firms with Most Foreign Hospitality Projects

    Firm
    % Abroad
    Rank
    Pierre-Yves Rochon

    100%

    12

    JOI-Design Interior Architects

    100%

    20

    Space Matrix Design Consultants

    100%

    26

    Heitz Parsons Sadek

    100%

    37

    indesign

    100%

    52

    DiLeonardo International, Inc

    98%

    9

    Bilkey Llinas Design Associates

    97%

    4

    HBA

    95%

    1

    WATG

    91%

    23

    Wilson Associates

    88%

    2

     

    % of Fees by Market Segment

     

    Actual (7/'09 - 6/'10)
    Forecast (7/'10 - 6/'11)
    Hospitality

    43%

    $403,301,859

    47%

    $455,541,171

    Offices

    26%

    $246,645,281

    25%

    $239,324,826

    Retail

    7%

    $61,796,783

    5%

    $45,849,554

    Healthcare/Assisted Living

    7%

    $65,457,729

    7%

    $64,062,651

    Government

    5%

    $47,979,980

    4%

    $42,760,100

    Educational

    3%

    $30,684,171

    3%

    $33,090,747

    Residential

    3%

    $26,176,878

    3%

    $28,438,532

    Transportation

    2%

    $21,621,519

    2%

    $22,419,300

    Cultural

    1%

    $10,779,748

    1%

    $8,254,260

    Technology

    1%

    $8,735,697

    1%

    $6,069,000

    Other

    2%

    $22,778,971

    2%

    $16,649,500

    Total:

    100%

    $945,958,617

    100%

    $962,459,641

     

     

     

     

      

    Median Annual Salary
    Median Hourly Rate
    Principals/Partners

    $140,000

    $225

    Project Managers

    $90,000

    $168

    Designers

    $65,000

    $125

    Other Billable

    $43,617

    $90

     

     

     

     

    Firms New to the 2010 Hospitality Giants

    Firm

    Hospitality Fees

    Rank

    Steelman Partners

    $6,093,360

    14

    Space Matrix Design Consultants

    $3,794,294

    26

    S.K.I.N. Design Studio

    $3,270,324

    28

    Design Development

    $2,800,000

    34

    Design Continuum/TRIO-DCI

    $2,514,311

    38

    STUDIOS Architecture

    $2,157,600

    42

    Resort Interiors Inc.

    $2,100,000

    43

    Loebl Schlossman & Hackl

    $1,598,400

    54

    AvroKO

    $1,470,000

    57

    Rottet Studio

    $1,132,250

    66

    Philpotts and Associates

    $1,033,298

    71

    C2 Limited Design Associates

    $960,000

    75

     

     

     

    Firms with Largest Increase in Hospitality Fees

    Firm
    2009 Fees
    2010 Fees
    Change In Fees
    Rank
    KNA Interior Design

    $4,892,500

    $6,480,000

    $1,587,500

    13

    Bilkey Llinas Design Associates

    $21,200,000

    $22,438,000

    $1,238,000

    4

    sfa design

    $3,861,322

    $4,655,960

    $794,638

    22

    WATG

    $4,094,350

    $4,473,100

    $378,750

    23

    J. Banks Design Group, Inc.

    $1,565,840

    $1,829,850

    $264,010

    47

    SmartDesign Group

    $1,312,500

    $1,575,000

    $262,500

    56

    Montgomery Roth Architecture & Interior Design

    $1,350,000

    $1,610,000

    $260,000

    53

    indesign

    $1,600,000

    $1,700,000

    $100,000

    52

    Heitz Parsons Sadek

    $2,543,150

    $2,631,500

    $88,350

    37

    Puccini Group

    $1,960,000

    $2,040,000

    $80,000

    45

     

     

     

     

     

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