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Weekly Poll
Which product trend has had the biggest impact on this fall's trade shows?

    industry_article_detail_left_zone

    2010 2nd 100 Giants

    The second 100 Interior Design Giants­ grossed $273,298,310 in 2009. That's a plunge of 40 percent, more than twice the drop experienced by the top 100 Giants and 39 percent worse than was forecast. Dollar figures have not been this low since 2003.


    Now the good news.

     

    By growing between 2.8 and a whopping 376 percent, 13 firms bucked this trend; that top number was followed by 207 percent, 179 percent, and 91 percent. Losses reported by others in the group never even approached those magnitudes. And the cream of the top 100 Giants crop reported nowhere near such gains, as published in January.

     

    The economy may have forced clients­ of the second 100 Giants to postpone or abandon 38,078,650 square feet of interior design work, worth $155,433,594, but what the financial upheaval took away with one hand the other hand generously returned: 65,279,531 square feet, worth $188,648,832. In addition, in?a mini survey conducted several months after the main Giants study, a sizable number of firms claimed that projects postponed last year are now back in play.

     

    A significant segment of those surveyed reported impressive growth in government work, education, and health care or assisted living. The government sector, while not huge, was especially robust. Fully half of the second 100 Giants operating in that area experienced improvement, while another 42 percent reported no impact from an otherwise difficult economy. More than a third of those working in education saw growth in that sector, and 30 percent saw no change. The greatest percentage boost was in transportation, but only a few firms cultivated that particular field.

     

    A variety of strategies helped the?second 100 Giants keep doors open. A few firms sacrificed profit in order to land jobs, while other firms kept a tighter rein on operating expenses. However, the largest number, 43 firms, intensified marketing and explored techniques not previously tried. The next most pop­ular approach involved diversification in services offered, project types handled, and geographical locations covered. For one firm, an unprecedented investment in education and training paid off many times over, thanks to just one new project, a research center. More than 20 firms managed to avoid layoffs; 36 were actually able to hire.

     

    Discussing relationships with vendors, the top 100 Giants had expressed a wish to speed things up-on the understanding that time is money. The second 100 Giants­ seem to prefer the notion that knowledge is power. They've been requesting more product information, notably life-cycle and return-on-investment data, even factory tours.

     

    The number of the second 100 Giants with mission statements that cite environmental responsibility shot up 40 percent to a total of 70, just six shy of the top 100 Giants­. And the proportion of LEED-accredited staff at firms in the second 100 rose from 20 to 29 percent, about double what it was just two years ago.

     

    The greatest opportunities foreseen by the second 100 Giants lie in overseas work, followed by renovations, among them the repositioning and reorganizing of client properties. Our favorite comment came from the survey participant who reported that opportunities are "too many to mention." With that attitude, eventual recovery seems assured.

     

     


    Rank 2010


    Firm Headquaters Website


    ID Fees


    $ Value Installed

     


    Sq Foot Installed

     


    ID Staff

     


    Rank 2009

    101

    BraytonHughes Design Studios
    San Francisco, CA
    bhdstudios.com
    $5.115

    NR

    NR

    31

    75

    102

    Chute Gerdeman Retail
    Columbus, OH
    chutegerdeman.com
    $5.000

    NR

    0.60

    32

    128

    103

    Wimberly Allison Tong & Goo
    Irvine, CA
    watg.com
    $5.000

    NR

    NR

    46

    69

    104

    Design Duncan Miller Ullmann
    Dallas, TX
    DesignDMU.com
    $4.800

    $250.00

    2.30

    57

    81

    105

    Gwathmey Siegel & Associates Architects
    New York, NY
    gwathmey-siegel.com
    $4.750

    $250.00

    0.90

    25

    94

    106

    Cooper Carry
    Atlanta, GA
    coopercarry.com
    $4.600

    $57.50

    0.95

    17

    62

    107

    Tricarico Architecture and Design
    Wayne, NJ
    tricarico.com
    $4.500

    $60.00

    1.07

    43

    91

    108

    Karlsberger
    Columbus, OH
    karlsberger.com
    $4.500

    $4.71

    2.94

    4

    59

    109

    Ismael Leyva Architects
    New York, NY
    ilarch.com
    $4.500

    NR

    1.55

    NR

    --

    110

    DES Architects + Engineers
    Redwood City, CA
    des-ae.com
    $4.500

    NR

    NR

    10

    145

    111

    Carrier Johnson + CULTURE
    San Diego, CA
    carrierjohnson.com
    $4.238

    $270.90

    3.01

    14

    116

    112

    DMR Architects
    Hasbrouck Heights, NJ
    DMRArchitects.com
    $4.229

    $94.28

    0.72

    15

    --

    113

    INTERPRISE
    Addison, TX
    InterpriseDesign.com
    $4.214

    $50.00

    2.90

    29

    129

    114

    Symmes Maini & McKee Associates
    Cambridge, MA
    smma.com
    $4.180

    $55.00

    1.93

    19

    167

    115

    J Brice Design International
    Boston, MA
    jbricedesign.com
    $4.160

    $200.00

    2.32

    20

    121

    116

    Joi-Design Interior Architects
    Hamburg, Germany
    joi-design.com
    $4.100

    $41.00

    NR

    28

    131

    117

    Davis, Carter, Scott
    McLean, VA
    dcsdesign.com
    $3.948

    NR

    NR

    17

    141

    118

    Looney & Associates
    Dallas, TX
    looney-associates.com
    $3.900

    $505.00

    4.50

    21

    106

    119

    H. Hendy Associates
    Newport Beach, CA
    hhendy.com
    $3.900

    $40.00

    1.80

    24

    127

    120

    Slifer Designs
    Edwards, CO
    sliferdesigns.com
    $3.766

    $9.95

    NR

    18

    79

    121

    sfa design
    Santa Barbara, CA
    sfadesign.com
    $3.704

    $85.00

    0.35

    27

    125

    122

    TRO Jung|Brannen
    Boston, MA
    trojungbrannen.com
    $3.700

    $160.00

    0.64

    27

    80

    123

    MSA Planning and Design Consultants
    San Francisco, CA
    msasf.com
    $3.639

    $4.88

    1.23

    16

    --

    124

    Whitney
    Oak Brook, IL
    whitneydesign.com
    $3.604

    $52.00

    2.20

    24

    135

    125

    Style Interior Design
    Irvine, CA
    style-interiors.com
    $3.593

    $42.50

    2.20

    8

    143

    126

    Legat Architects
    Chicago, IL
    legat.com
    $3.400

    $48.12

    2.50

    4

    144

    127

    SKB Architecture and Design
    Washington, DC
    skbarch.com
    $3.240

    $42.00

    0.60

    16

    164

    128

    HMC Architects
    Los Angeles, CA
    hmcarchitects.com
    $3.235

    NR

    NR

    14

    --

    129

    Epstein
    Chicago, IL
    epsteinglobal.com
    $3.230

    $525.00

    15.00

    22

    102

    130

    Corgan Associates
    Dallas, TX
    corgan.com
    $3.230

    $200.00

    4.00

    42

    --

    131

    Morris Architects
    Houston, TX
    morrisarchitects.com
    $3.205

    $29.50

    0.95

    20

    --

    132

    AAI
    San Jose, CA
    aaidesign.com
    $3.200

    $200.00

    3.00

    23

    136

    133

    HFS CONCEPTS 4
    Long Beach, CA
    hfsc4.com
    $3.200

    $50.00

    NR

    26

    111

    134

    ENTOS Design
    Dallas, TX
    entosdesign.com
    $3.200

    NR

    1.20

    15

    --

    135

    Kay Lang + Associates
    Los Angeles, CA
    kaylangassocs.com
    $3.200

    NR

    NR

    16

    152

    136

    Hendrick
    Atlanta, GA
    hendrickinc.com
    $3.150

    $78.75

    3.94

    23

    123

    137

    Goettsch Partners
    Chicago, IL
    gpchicago.com
    $3.150

    $77.14

    0.42

    12

    153

    138

    WESTAR Architects
    Las Vegas, NV
    wagnarchitects.com
    $3.120

    $45.00

    0.55

    13

    146

    139

    J. Banks Design Group
    Hilton Head Island, SC
    jbanksdesign.com
    $3.118

    $11.50

    0.90

    20

    171

    140

    ABA Design Studio
    Las Vegas, NV
    abalv.com
    $3.100

    $200.00

    NR

    15

    156

    141

    BURKETTDESIGN
    Denver, CO
    burkettdesign.com
    $3.097

    $117.72

    1.96

    25

    163

    142

    RNL
    Denver, CO
    rnldesign.com
    $2.992

    NR

    NR

    26

    --

    143

    CORE
    Washington, DC
    coredc.com
    $2.978

    NR

    NR

    14

    158

    144

    Carson Design Associates
    Carmel, IN
    carsondesign.com
    $2.970

    $5.00

    1.20

    28

    161

    145

    Reel Grobman & Associates
    San Jose, CA
    reelgrobman.com
    $2.950

    $75.00

    1.20

    22

    165

    146

    Dyer Brown & Associates
    Boston, MA
    dyerbrown.com
    $2.900

    $34.00

    1.28

    17

    160

    147

    lauckgroup
    Dallas, TX
    lauckgroup.com
    $2.800

    $48.00

    0.70

    23

    187

    148

    Design Development Company
    Agoura Hills, CA
    designdevelopment-group.com
    $2.800

    $40.00

    0.50

    14

    168

    149

    The Biber Partnership
    Summit, NJ
    tbpaia.com
    $2.760

    $60.00

    1.10

    17

    159

    150

    Stephen B. Jacobs Group/Andi Pepper Interior Design
    New York, NY
    sbjgroup.com
    $2.550

    $250.00

    0.43

    14

    183

    151

    HEITZ PARSONS SADEK
    West Palm Beach, FL
    heitz-parsons-sadek.com
    $2.520

    $38.00

    1.11

    24

    157

    152

    Rees Associates
    Oklahoma City, OK
    rees.com
    $2.468

    $7.43

    0.73

    24

    140

    153

    Rowland Design
    Indianapolis, IN
    rowlanddesign.com
    $2.460

    NR

    NR

    22

    178

    154

    Orsini Design Associates
    New York, NY
    orsinidesignassociates.com
    $2.423

    $25.00

    NR

    7

    190

    155

    EDG Interior Architecture and Design
    San Rafael, CA
    edgdesign.com
    $2.365

    $47.00

    0.31

    15

    175

    156

    RD Jones & Associates
    Baltimore, MD
    rdjones.com
    $2.350

    NR

    NR

    12

    174

    157

    Mojo Stumer Associates Architects
    Greenvale, NY
    mojostumer.com
    $2.340

    $35.00

    0.20

    18

    147

    158

    RLF
    Winter Park, FL
    rlfae.com
    $2.301

    $377.20

    4.20

    15

    --

    159

    Simeone Deary Design Group
    Chicago, IL
    simeonedeary.com
    $2.300

    $1.20

    0.03

    14

    194

    160

    Phillips Architecture
    Raleigh, NC
    phillipsarch.com
    $2.281

    $5.00

    1.50

    18

    166

    161

    Hopping Kovach Grinnell Design Consultants Ltd.
    Vancouver, Canada
    hkgdesign.com
    $2.250

    $35.00

    0.84

    8

    --

    162

    Cuningham Group Architecture
    Minneapolis, MN
    cuningham.com
    $2.250

    NR

    0.65

    166

    162

    163

    Maregatti Interiors
    Indianapolis, IN
    maregattiinteriors.com
    $2.200

    $110.00

    5.20

    15

    181

    164

    Partridge Architects
    Philadelphia, PA
    partridgearch.com
    $2.185

    $12.00

    0.31

    18

    188

    165

    Cheryl Rowley Design
    Beverly Hills, CA
    cherylrowleydesign.com
    $2.170

    NR

    NR

    12

    --

    166

    OZ Architecture
    Boulder, CO
    ozarch.com
    $2.139

    NR

    NR

    15

    142

    167

    Design Directions International
    Marietta, GA
    ddi.cc
    $2.125

    $11.25

    1.88

    9

    169

    168

    Graham Downes Architecture
    San Diego, CA
    grahamdownes.com
    $2.100

    $35.00

    1.00

    11

    139

    169

    idea|span
    Atlanta, GA
    idea-span.com
    $2.014

    $50.00

    1.00

    14

    173

    170

    DAS Architects
    Philadelphia, PA
    DASarchitects.com
    $2.003

    $31.05

    NR

    12

    --

    171

    Loffredo Brooks Architects
    New York, NY
    lbarch.com
    $2.000

    $75.00

    0.70

    15

    179

    172

    IEI Group
    Philadelphia, PA
    ieigroup.com
    $1.980

    $50.00

    2.00

    13

    186

    173

    Hatch Design Group
    Costa Mesa, CA
    hatchdesign.com
    $1.980

    $48.80

    0.14

    11

    176

    174

    Klawiter and Associates
    Los Angeles, CA
    klawiter.com
    $1.928

    $34.20

    0.38

    10

    185

    175

    Meyer Design
    Ardmore, PA
    meyerdesigninc.com
    $1.850

    NR

    NR

    NR

    154

    176

    Indidesign
    Los Angeles, CA
    indidesign.com
    $1.850

    $400.00

    1.20

    11

    --

    177

    INARCH
    New York, NY
    inarch.net
    $1.800

    $21.00

    0.12

    12

    196

    178

    Hixson
    Cincinnati, OH
    hixson-inc.com
    $1.700

    NR

    NR

    15

    --

    179

    Puccini Group
    San Francisco, CA
    puccinigroup.com
    $1.650

    $27.00

    NR

    18

    155

    180

    Spacesmith
    New York, NY
    spacesmith.net
    $1.615

    $25.00

    0.20

    13

    189

    181

    Shea
    Minneapolis, MN
    shealink.com
    $1.600

    $22.00

    0.22

    15

    177

    182

    Montgomery Roth Architecture & Interior Design
    Houston, TX
    montgomeryroth.com
    $1.600

    NR

    NR

    10

    192

    183

    Floss Barber
    Philadelphia, PA
    flossbarber.com
    $1.500

    $85.00

    0.30

    9

    --

    184

    RDH & Associates
    Addison, TX
    rdhassociates.net
    $1.500

    NR

    NR

    8

    151

    185

    GBD ARCHITECTS Incorporated
    Portland, OR
    gbdarchitects.com
    $1.479

    $18.00

    1.50

    16

    149

    186

    FME, Architecture + Design
    San Francisco, CA
    fme-arch.com
    $1.470

    $1.18

    NR

    19

    193

    187

    Omniplan
    Dallas, TX
    omniplan.com
    $1.440

    NR

    NR

    4

    148

    188

    DiGuiseppe Architect
    New York, NY
    diguiseppe.com
    $1.400

    $25.00

    0.10

    4

    --

    189

    Ricca Newmark Design
    Greenwood Village, CO
    riccanewmark.com
    $1.378

    $30.00

    0.60

    7

    --

    190

    Fourth Dimension Designs
    Dallas, TX
    4thdd.com
    $1.353

    $13.00

    NR

    9

    --

    191

    GH2 ARCHITECTS
    Tulsa, OK
    gh2.com
    $1.350

    NR

    1.29

    22

    --

    192

    Marvin Stein & Associates
    Seattle, WA
    marvinstein.com
    $1.300

    $40.00

    0.65

    14

    --

    193

    Judd Brown Designs
    Pawtucket, RI
    jbd.cc
    $1.294

    $31.00

    0.20

    18

    --

    194

    Gray Design Group
    St. Louis, MO
    graydesigngroup.com
    $1.243

    $108.67

    1.36

    7

    199

    195

    Interform Commercial Interiors
    San Ramon, CA
    interform.com
    $1.242

    $51.75

    1.04

    7

    --

    196

    Adache Group Architects
    Fort Lauderdale, FL
    adache.com
    $1.200

    $32.00

    1.20

    11

    --

    197

    Faulkner Design Group
    Dallas, TX
    faulknerdesign.com
    $1.200

    $6.30

    0.24

    13

    191

    198

    RSA
    Los Angeles, CA
    rsala.com
    $1.100

    $65.05

    0.72

    11

    --

    199

    SOSH Architects
    Atlantic City, NJ
    sosharch.com
    $1.100

    $20.00

    2.00

    14

    117

    200

    Thomas Hamilton & Associates
    Richmond, VA
    thomashamiltonassociates.com
    $1.036

    $26.27

    0.44

    7

    --


    -->

    % of Fees by Project Types

     

     

     

    2009 Actual Fees

     

    % of Fees

     

    Hospitality

     

    $89,380,554

     

    33%

     

    Corporate Offices

     

    $82,188,354

     

    30%

     

    Residential

     

    $26,914,553

     

    10%

     

    Healthcare/Assisted Living

     

    $25,564,559

     

    9%

     

    Educational  

     

    $18,096,090

     

    7%

     

    Retail

     

    $14,919,462

     

    5%

     

    Government

     

    $7,166,453

     

    3%

     

    Cultural

     

    $2,067,860

     

    1%

     

    Transportation

     

    $752,415

     

    0%

     

    Other

     

    $6,248,012

     

    2%

     

    Total:

       

     


    2010 Forecasted Fees

     


    % of Fees

     

    Hospitality

    $94,903,179

    33%

    Corporate Offices

    $86,003,987

    30%

    Residential

    $26,427,588

    9%

    Healthcare/Assisted Living

    $28,073,195

    10%

    Educational  

    $19,288,330

    7%

    Retail

    $11,946,553

    4%

    Government

    $11,509,108

    4%

    Cultural

    $2,134,908

    1%

    Transportation

    $658,220

    0%

    Other

    $7,965,580

    3%

    Total:

    $288,910,649

    100%


     


    Median Annual Salary

     

     
    Median Hourly Rate

     

    Principals/Partners

    $130,000

    $200

    Project Managers

    $84,800

    $145

    Designers

    $60,000

    $110

    Other ID Staff

    $45,000

    $90




    Issues Most Affecting Design Firms

      

    Creating new business/Diversifying into new services/segments
     
    81%
     
    Marketing firm's capabilities
     
    43%
     
    Offering staff appropriate pay scale and benefits
     
    27%
     
    Training staff
     
    20%
     
    Recruiting qualified staff
     
    16%
     
    Keeping track of profits and expenses
     
    14%
     
    Retaining qualified staff
     
    8%
     
    Business Issues
     
      
     
    Downturn in economy
     
    87%
     
    Earning appropriate fees
     
    68%
     
    Dealing with clients' increasing demands
     
    46%
     
    Increasing interference from client's consultants
     
    16%
     
    Creating cutting edge design solutions
     
    9%
     
    Managing the growing needs for sustainable design
     
    9%
     
    Managing vendors
     
    5%
     
    Client Issues
     
      
     
    Finding new clients
     
    74%
     
    Client's willingness to pay what it's worth
     
    57%
     
    Getting clients to understand design value
     
    48%
     
    Client's willingness to take design risks
     
    22%
     
    Managing client expectation
     
    16%
     
    Retaining current clients
     
    15%
     
    Handling micromanaging clients
     
    15%
     

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