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    2010 Giants: A Spoonful of Sugar

     

    In the worst economy the U.S. has seen since the 1930's, Interior Design's top 100 Giants grossed $2,208,950,136 in 2009. That figure is, by most standards, impressive. However, it's down 18 percent from the year before, coming in 13 percent short of what was forecast. Still, five of the Giants reported no change in income, and 21 firms managed increases up to 33 percent.


    The project postponements and losses that not quite half the Giants reported added up to 29,737,597 square feet worth $150,870,296 in fees. However, roughly 60 percent of firms reported an aggregate gain of 111,285,610 square feet worth $773,595,675—that's four times as much space and five times as much money. The new projects should garner an average $6.95 per square foot, considerably better than the lost jobs' $5.07.


    Furniture, fixtures, and construction totaled $57,848,835,473 in value, down 1 percent but still 6 percent ahead of predictions. Total space designed decreased 26 percent, making average spending per square foot $129.66, a healthy 7 percent increase over the previous year.


    Interior design staff size fell 25 percent, with 1,214 layoffs and only 349 hires, but salaries and billing rates increased for all job descriptions. To the profession's credit, the lowest-paid employees saw the greatest median salary gains. Increases in billing rates ranged from one and a half times to six times the rate of salary increases. On average, the Giants billed 82 percent of staff time, with four firms billing 100 percent. The median fee earned per employee continued to rise, this time by 3.7 percent.



    The New York Mets office at Citi Field in Flushing is by Mancini Duffy; photo by Eric Laignel.

    As businesses discover the marketing value of touting their greenness—even their Brad Pitt-ness—a number of Giants have indicated that their clients consider both sustainability and durability as ways of getting a bigger bang for the buck. Fees attributable to sustainable design increased from 30 to 38 percent of the total. Space with substantial green components rose more than a third to approach 50 percent. Eco-friendly products accounted for 52 percent of those specified.


    Giants had their own ideas about how manufacturers can help out in this treacherous economy. Almost 22 percent called for a greater vendor role in the design process and more designer education. Others cited the need for improved aesthetics, greater innovation, and closer attention to market research. A quarter of the suggestions involved technology in some way—a better fit with BIM and Revit, for instance, and more test data. Only four wish lists involved manufacturer Web sites. Perhaps it's a given that the Internet is where technical issues get solved, though. Designers use it more than ever to research and source products, 99 Giants say.


     
    OWP/P/Cannon Design renovated and restored Cannon Design's regional office in St. Louis; photo by Gayle Babcock/ Architectural Imageworks. Clemson University's Baruch Institute in Georgetown, South Carolina, is by LS3P Associates; photo by Matt Silk.

    The real shocker in this year's report was the fourth-quarter shuttering of Boston-based Cubellis, which would have ranked number 28 on our list if the firm's bank, being a bank, hadn't refused to extend a critical line of credit. Judging from that event and the data overall, it seems as if the future is still up for grabs. We can be guided in the meantime by the lights at the end of the tunnel. While 21 Giants benefited from federal stimulus packages in 2009, 39 expect to in the coming year.

          WORK INSTALLED      
    RANK 2010 FIRM (Headquarters¦Web Site) DESIGN FEES (Millions) VALUE (Millions) SQ. FT. (Millions) DESIGN STAFF RANK 2009
    1 Gensler (San Francisco ¦ gensler.com) $380.0 $5,700.00 69.00 820 1
    2 Perkins + Will (Chicago ¦ perkinswill.com) $104.1 $2,450.00 35.00 305 5
    3 HOK (St. Louis ¦ hok.com) $103.0 $2,900.00 35.00 335 2
    4 Nelson (Philadelphia ¦ nelsononline.com) $60.0 $1,312.50 18.90 152 7
    5 Jacobs (Pasadena, California ¦ jacobs.com) $58.6 $1,026.00 11.40 220 6
    6 OWP/P/Cannon Design (Chicago ¦ cannondesign.com) $58.0 NR 8.50 211
    7 Callison (Seattle ¦ callison.com) $57.4 NR NR 71 4
    8 Leo A Daly (Omaha ¦ leoadaly.com) $56.0 NR NR 188 11
    9 HBA/Hirsch Bedner Associates (Los Angeles ¦ hbadesign.com) $55.0 $3,245.70 30.91 405 8
    10 Wilson Associates (Dallas ¦ wilsonassoc.com) $54.0 $3,000.00 NR 286 10
    11 HDR Architecture (Omaha ¦ hdrinc.com) $42.9 $12,168.42 41.70 287 3
    12 Perkins Eastman (New York ¦ perkinseastman.com) $40.8 $841.24 4.81 172 15
    13 PageSoutherlandPage (Houston ¦ pspaec.com) $40.5 $506.25 7.80 150 16
    14 IA Interior Architects (San Francisco ¦ interiorarchitects.com) $39.9 $693.00 17.00 202 13
    15 SmithGroup (Detroit ¦ smithgroup.com) $38.8 NR NR 160 18
    16 Skidmore, Owings & Merrill (New York ¦ som.com) $36.2 NR 3.22 130 9
    17 KlingStubbins (Philadelphia ¦ klingstubbins.com) $35.0 $700.00 9.95 139 21
    18 NBBJ (Seattle ¦ nbbj.com) $35.0 NR NR 216 22
    19 Flad Architects (Madison, Wisconsin ¦ flad.com) $30.6 $1,040.00 8.00 86 23
    20 HGA Architects and Engineers (Minneapolis ¦ hga.com) $26.9 NR NR 27 37
    21 RTKL Associates (Baltimore ¦ rtkl.com) $25.7 $350.00 10.00 82 34
    22 HLW (New York ¦ hlw.com) $25.2 $715.00 NR 76 26
    23 M Moser Associates (Hong Kong ¦ mmoser.com) $24.4 $120.26 3.19 386 19
    24 Rockwell Group (New York ¦ rockwellgroup.com) $23.9 $99.60 1.09 107 25
    25 Bilkey Llinas Design Associates (Palm Beach Gardens, Florida ¦ bilkeyllinas.com) $22.3 NR NR 118 45
    26 Studios Architecture (Washington ¦ studiosarchitecture.com) $22.0 $1,189.65 7.12 180 33
    27 EwingCole (Philadelphia ¦ ewingcole.com) $21.6 $450.00 3.00 140 36
    28 Anshen + Allen (San Francisco ¦ anshen.com) $20.8 $498.66 1.24 56 28
    29 Peter Marino Architect (New York ¦ petermarinoarchitect.com) $20.4 $350.00 0.35 93 43
    30 ZGF Architects (Portland, Oregon ¦ zgf.com) $20.0 $416.90 2.00 78 27
    31 VOA Associates (Chicago ¦ voa.com) $19.9 $289.00 1.93 110 40
    32 Ted Moudis Associates (New York ¦ tedmoudis.com) $19.5 $250.00 6.00 76 39
    33 Little (Charlotte, North Carolina ¦ littleonline.com) $18.6 $270.00 7.44 50 31
    34 TPG Architecture (New York ¦ tpgarchitecture.com) $17.4 NR 3.50 102 24
    35 Daroff Design + DDI Architects (Philadelphia ¦ daroffdesign.com) $16.5 $180.00 3.00 30 42
    36 Roger Ferris + Partners (Westport, Connecticut ¦ ferrisarch.com) $15.0 $620.00 1.60 34 53
    37 HKS (Dallas ¦ hksinc.com) $14.1 NR NR 144 35
    38 Mancini Duffy (New York ¦ manciniduffy.com) $13.5 $450.00 6.00 83 38
    39 Shepley Bulfinch Richardson & Abbott (Boston ¦ sbra.com) $13.33 $161.79 0.46 10 49
    40 FRCH Design Worldwide (Cincinnati ¦ frch.com) $13.3 $400.00 2.00 38 32
    41 Marc-Michaels Interior Design (Winter Park, Florida ¦ marc-michaels.com) $13.3 $17.50 NR 38 51
    42 ASD (Atlanta ¦ asdnet.com) $13.0 NR NR 77 46
    43 Vocon (Cleveland ¦ vocon.com) $12.8 $200.00 2.50 51 48
    44 RMW Architecture & Interiors (San Francisco ¦ rmw.com) $12.0 $340.00 2.52 60 52
    45 WHR Architects (Houston ¦ whrarchitects.com) $11.4 $419.43 1.18 20
    46 Robert A.M. Stern Architects (New York ¦ ramsa.com) $11.3 $62.59 2.32 17 67
    47 DiLeonardo International (Warwick, Rhode Island ¦ dileonardo.com) $11.1 NR NR 84 61
    47 DBI Architects, Inc. (Washington DC ¦ dbia.com) $11.1 NR NR 53 50
    48 Francis Cauffman (Philadelphia ¦ franciscauffman.com) $10.9 $255.00 6.50 52 90
    49 Harley Ellis Devereaux (Southfield, Michigan ¦ hedev.com) $10.7 $178.00 2.23 98 44
    50 Swanke Hayden Connell Architects (New York ¦ shca.com) $10.6 NR 3.00 67 65
    51 Smallwood, Reynolds, Stewart, Stewart & Associates (Atlanta ¦ srssa.com) $10.4 $1.30 0.43 17 47
    52 Lawrence Group (St. Louis ¦ thelawrencegroup.com) $10.2 $230.00 2.91 83 66
    53 JRS Architect (Mineola, New York ¦ jrsarchitect.com) $9.3 $82.00 0.40 40 78
    54 Baskervill (Richmond, Virginia ¦ baskervill.com) $9.2 $710.00 7.40 19 83
    55 Gresham, Smith and Partners (Nashville ¦ gspnet.com) $8.9 $1,580.00 7.90 NR 64
    56 Anderson Mikos Architects (Oakbrook Terrace, Illinois ¦ andersonmikos.com) $8.74 $61.46 3.31 16 100
    57 Staffelbach (Dallas ¦ staffelbach.com) $8.7 $190.00 1.20 46 73
    58 LS3P Associates (Charleston, South Carolina ¦ ls3p.com) $8.6 $419.00 9.50 41 56
    59 Gettys (Chicago ¦ gettys.com) $8.5 NR NR 37 72
    60 Granary Associates, now Stantec (Philadelphia ¦ granaryassoc.com) $8.4 NR NR 43 57
    61 Chambers (Baltimore ¦ chambersusa.com) $8.3 $90.00 2.00 12 87
    62 Switzer Group (New York ¦ theswitzergroup.com) $8.1 $150.00 2.30 21 60
    63 CBT (Boston ¦ cbtarchitects.com) $8.0 $320.00 3.20 37 58
    64 Ware Malcomb (Irvine, California ¦ waremalcomb.com) $8.0 $196.00 3.20 19 63
    65 Ziegler Cooper Architects (Houston ¦ zieglercooper.com) $8.0 NR 3.00 40 95
    66 LPA (Irvine, California ¦ lpainc.com) $7.7 $178.68 3.03 25 82
    67 WWCOT (Los Angeles ¦ wwcot.com) $7.5 $205.00 3.15 17 88
    68 GGA (Washington ¦ gga.com) $7.5 $166.67 2.00 51 77
    69 Kasian (Vancouver, British Columbia ¦ kasian.com) $7.5 $50.00 10.00 60 96
    70 Planning Design Research Corporation (Houston ¦ pdrcorp.com) $7.48 $200.00 1.70 51 105
    71 KZF Design (Cincinnati ¦ kzf.com) $7.4 $389.04 10.43 30 108
    72 TSC Design Associates (New York ¦ tscdesign.com) $7.2 $85.00 2.80 45 85
    73 JGA (Southfield, Michigan ¦ jga.com) $7.1 $63.00 0.50 32 104
    74 BBG-BBGM (New York ¦ bbg-bbgm.com) $7.0 NR NR 50 41
    74 ForrestPerkins (Washington DC ¦ www.forrestperkins.com) $7.0 NR NR 31 84
    75 Huntsman Architectural Group (San Francisco ¦ huntsmanag.com) $6.8 $400.00 0.50 60 68
    76 Spector Group (New York ¦ spectorgroup.com) $6.8 $245.00 2.80 31 118
    77 Ratcliff (Emeryville, California ¦ ratcliffarch.com) $6.7 NR NR 42 115
    78 Milo Kleinberg Design Associates (New York ¦ mkda.com) $6.5 NR 0.90 30 112
    79 OPX (Washington ¦ opxglobal.com) $6.5 NR NR 28 132
    80 Tsoi/Kobus & Associates (Cambridge, Massachusetts ¦ tka-architects.com) $6.4 $95.00 0.37 10 86
    81 TVSdesign (Atlanta ¦ tvs-design.com) $6.3 $733.92 3.84 49 54
    82 KNA Design (Los Angeles ¦ knadesign.com) $6.3 $391.80 2.15 30 133
    83 Arcturis (St. Louis ¦ arcturis.com) $6.2 $167.72 2.28 47 76
    84 OTJ Architects (Washington ¦ otj.com) $6.2 $65.00 1.55 40 110
    85 Stonehill & Taylor Architects and Planners (New York ¦ stonehilltaylor.com) $6.0 $190.00 1.50 29 71
    86 Ronald Schmidt & Associates (Englewood, New Jersey ¦ rsaaia.com) $6.0 $18.00 3.00 32 122
    87 FXFowle Architects (New York ¦ fxfowle.com) $6.0 $120.00 0.75 23 107
    88 JPC Architects (Bellevue, Washington ¦ jpcarchitects.com) $6.0 $75.00 1.50 35 93
    89 STG Design (Austin, Texas ¦ stgdesign.com) $6.0 $2.00 0.25 23 126
    90 Wolcott Architecture Interiors (Culver City, California ¦ wolcottai.com) $5.8 $95.00 2.00 29 98
    91 VeenendaalCave (Atlanta ¦ vcave.com) $5.8 $16.78 4.30 50 109
    92 Margulies Perruzzi Architects (Boston ¦ mp-architects.com) $5.6 $20.00 0.50 24 99
    93 BaMo (San Francisco ¦ bamo.com) $5.5 NR NR 33 70
    94 Array Healthcare Facilities Solutions (King of Prussia, Pennsylvania ¦ arrayhfs.com) $5.3 $208.00 1.50 10 113
    95 Rottet Studio (Houston ¦ rottetstudio.com) $5.3 NR NR 28 119
    96 Gary Lee Partners (Chicago ¦ garyleepartners.com) $5.3 $64.00 0.90 17 130
    97 Pollack Architecture (San Francisco ¦ pollackarch.com) $5.2 $82.00 1.20 35 134
    98 Tonychi and Associates (New York ¦ tonychi.com) $5.2 NR NR 15
    99 Sasaki Associates (Watertown, Massachusetts ¦ sasaki.com) $5.2 $200.00 1.90 25 138
    100 Loebl Schlossman & Hackl (Chicago ¦ lshdesign.com) $5.2 $136.00 0.88 6 114

    *Due to submission errors, DBI Architects, Inc. and ForrestPerkins were not included in the original ranking published in the Jan. 2010 issue. DBI Architects should have been listed at #47 and ForrestPerkins should be at #74.

    NR — Not Reported



    Gettys designed the Hard Rock Hotel Macau; courtesy of City of Dreams.

    Top 10 in Corporate Office Design

    FIRM DESIGN FEES
    Gensler $190,000,000
    Nelson $58,800,000
    HOK $47,380,000
    Perkins + Will $41,623,200
    IA Interior Architects $37,899,300
    KlingStubbins $29,750,000
    M Moser Associates $24,440,000
    HLW $19,404,000
    Ted Moudis Associates $16,575,000
    Skidmore, Owings & Merrill $15,189,044


    Top 10 in Education Design

    FIRM DESIGN FEES
    Gensler $22,800,000
    OWP/P/Cannon Design $16,237,200
    Perkins + Will $8,324,640
    Flad Architects $7,650,000
    HOK $6,180,000
    Shepley Bulfinch Richardson and Abbott $5,869,160
    Leo A Daly $5,600,000
    HGA Architects and Engineers $5,385,000
    LPA $5,125,500
    HLW $5,040,000


    Top 10 in Residential Design

    FIRM DESIGN FEES
    Marc-Michaels Interior Design $13,300,000
    Robert A.M. Stern Architects $6,646,940
    Peter Marino Architect $5,916,000
    Callison $2,870,000
    Smallwood, Reynolds, Stewart, Stewart & Associates $2,462,874
    Rockwell Group $2,344,160
    Roger Ferris + Partners $2,250,000
    Swanke Hayden Connell Architects $1,802,000
    Perkins Eastman $1,632,000
    CBT $1,600,000


    Top 10 in Cultural Design

    FIRM DESIGN FEES
    Gensler $7,600,000
    HKS $4,133,052
    HGA Architects and Engineers $2,692,500
    Studios Architecture $2,200,000
    EwingCole $1,944,000
    Peter Marino Architect $1,836,000
    Roger Ferris + Partners $1,500,000
    Leo A Daly $1,120,000
    Rockwell Group $1,093,144
    HDR Architecture $857,480



    Chicago's Monitor Doblin office is by Sasaki Associates; photo by Robert Benson.

    10 Fastest Growing Firms in Top 100 (By Percent Change)

    FIRM 2009 FEES 2008 FEES % CHANGE RANK
    Gensler $380,000,000 $285,000,000 33% 1
    Bilkey Llinas Design Associates $22,258,000 $17,200,000 29% 25
    Francis Cauffman $10,860,000 $8,500,000 28% 48
    Perkins + Will $104,058,000 $85,886,000 21% 2
    OPX $6,450,000 $5,372,820 20% 79
    KNA Design $6,300,000 $5,275,000 19% 82
    Anderson Mikos Architects $8,736,000 $7,477,500 17% 56
    HGA Architects and Engineers $26,925,000 $24,250,000 11% 20
    Peter Marino Architect $20,400,000 $18,700,000 9% 29
    Roger Ferris + Partners $15,000,000 $14,000,000 7% 36


    Top 10 in Healthcare/Assisted Living Design

    FIRM DESIGN FEES
    Perkins + Will $41,623,200
    OWP/P/Cannon Design $30,734,700
    HDR Architecture $30,011,800
    Perkins Eastman $22,440,000
    PageSoutherlandPage $19,440,000
    Anshen + Allen $19,126,800
    HOK $18,540,000
    NBBJ $17,849,490
    SmithGroup $14,732,220
    HGA Architects and Engineers $12,116,250



    Cooper University Hospital by EwingCole is in Camden, New Jersey; photo by Eduard Hueber/Arch Photo.

    Top 10 in Hospitality Design

    FIRM DESIGN FEES
    HBA/Hirsch Bedner Associates $55,011,850
    Wilson Associates $53,460,000
    Gensler $41,800,000
    Bilkey Llinas Design Associates $22,258,000
    Rockwell Group $20,413,328
    Leo A Daly $16,800,000
    Daroff Design + DDI Architects $15,015,000
    DiLeonardo International $10,166,000
    Gettys $7,820,000
    Chambers $7,425,000


    Top 10 in Retail Design

    FIRM DESIGN FEES
    Gensler $45,600,000
    Callison $36,736,000
    Jacobs $14,944,541
    Peter Marino Architect $8,772,000
    JGA $7,100,000
    FRCH Design Worldwide $5,985,000
    Little $5,208,000
    RTKL Associates $3,848,650
    Ted Moudis Associates $2,925,000
    Vocon $2,550,548


    Top 10 in Government Design

    FIRM DESIGN FEES
    Gensler $38,000,000
    Jacobs $34,544,227
    Skidmore, Owings & Merrill $13,742,469
    HOK $13,390,000
    Leo A Daly $8,400,000
    PageSoutherlandPage $8,100,000
    RTKL Associates $7,184,147
    Studios Architecture $5,500,000
    Perkins + Will $5,202,900
    KZF Design $4,592,980


    Firms New to the 2010 Top 100 Ranking

    FIRM RANK
    WHR Architects 45
    Planning Design Research Corporation 70
    KZF Design 71
    JGA 73
    Spector Group 76
    Ratcliff 77
    Milo Kleinberg Design Associates 78
    OPX 79
    KNA Design 82
    OTJ Architects 84
    Ronald Schmidt & Associates 86
    FXFowle Architects 87
    STG Design 89
    VeenendaalCave 91
    Array Healthcare Facilities Solutions 94
    Rottet Studio 95
    Gary Lee Partners 96
    Pollack Architecture 97
    Tonychi and Associates 98
    Sasaki Associates 99
    Loebl Schlossman & Hackl 100



    The Rockwell Group created sets for the 81st Academy Awards at the Kodak Theatre in Los Angeles; photo courtesy of The Academy of Motion Pictures Arts and Sciences.

    Percent of Actual Fees by Project Types

      ACTUAL FEES % OF FEES
    Office $801,392,464 36%
    Health Care/Assisted Living $360,443,679 16%
    Hospitality $337,932,056 15%
    Government $194,191,197 9%
    Educational $154,227,836 7%
    Retail $148,799,261 7%
    Residential $59,948,813 3%
    Transportation $36,030,479 2%
    Cultural $32,544,093 1%
    Other $83,440,257 4%
    Total $2,208,950,136 100%


    Percent of Forecasted Fees by Project Types

      FORECAST FEES % OF FEES
    Office $682,812,007 33%
    Health Care/Assisted Living $415,041,374 20%
    Hospitality $360,944,802 17%
    Government $183,374,363 9%
    Educational $162,328,889 8%
    Retail $74,074,900 4%
    Residential $71,516,002 3%
    Transportation $25,043,583 1%
    Cultural $22,552,476 1%
    Other $78,409,889 4%
    Total $2,076,098,286 100%


    Hourly Rates (Median)

    Principal/Partner $224
    Project Manager $165
    Designer $125
    Other Design Staff $90


    Annual Salaries (Median)

    Principal/Partner $150,000
    Project Manager $97,500
    Designer $70,132
    Other Design Staff $52,000

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