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    Some Surprising Results: Giants 200

     


    This is the world that was: In 2008, the second 100 Interior Design Giants earned a grand total of $452,826,937, slicing a 6 percent increase out of an otherwise unappetizing economic pie. Each interior design employee was responsible for an average $194,112 of work, with a minimum of $25,419 and a maximum of $837,500. A total of 195,565,816 square feet of projects, encompassing $11,758,712,354 of materials installed, resulted in 2 and 15 percent increases, respectively.


    However, in the months between the second 100 Giants' completion of our annual survey and our sitting down to report the results, the world reeled from one financial crisis to another. Data for last year remains as valid as ever, of course, but that did nothing to allay our anxiety about what had been happening to designers and their clients in the interim. Fortunately, almost half the second 100 Giants—pretty evenly distributed among the rankings—volunteered to let us in on the complex, sometimes contradictory, invariably surprising goings-on.


    First of all, a big sigh of relief. This group experienced postponements and cancellations of projects worth total fees of $27,978,727 but brought in projects paying $30,627,252. That's ahead of the game by almost 10 percent. Some of the numbers are extraordinary. One firm lost $50,000 in fees while gaining close to $2 million. Although 17 firms gained less than they lost, nine suffered no losses at all. Since jobs are not measured by square footage in every interiors category, hospitality being a major example, only 28 firms were able give us an idea of space involved: 16,600,000 square feet lost but just 12,961,638 gained. Whatever else the current adversity does, it's had the second 100 Giants, as a whole, earning 39.6 percent more per square foot than they were before.


    Hospitality suffered the worst damage, with hotels bearing half the brunt. Office work came next. It may seem strange that offices were also the least hurt. In an economic crisis, however, it's normal for interiors firms to be hired to reconfigure spaces for downsized staff, and 22 of our respondents have already engaged in this activity. It's also normal for this extra work to be handled by reduced design staffs—reduced by 12.7 percent in the case of the second 100 Giants. We've been warned that six months will pass at the very least before staffing returns to civilized levels. In the meantime, firms will probably hire independent contractors rather than a salaried workforce.


    Growth actually occurred in health care and government, followed by the office and sustainability categories. Almost twice as many firms thought overseas prospects better than domestic. Still, one firm declared Russia and the United Arab Emirates to be "disasters." More than half believed that, despite the economy, opportunities for green design would continue to grow, both to save clients money down the line and to head off potential government regulation; 23 percent felt the green market would contract; 17 percent thought it would remain flat for the duration. Some expect to benefit from government stimulus involving the greening of public buildings; a smaller group was unsure. But, as one respondent put it, "While we may not directly benefit, more dollars in the market can't hurt." Seeing where growth might be possible is the sort of ability that will maintain our profession and ultimately help it thrive.


    See the first 100 Giants

     

          WORK INSTALLED      
    RANK 2009 FIRM (HEADQUARTERS ¦ WEB SITE) DESIGN FEES (MILLIONS) VALUE (MILLIONS) SQ. FT (MILLIONS) DESIGN STAFF RANK 2008
    101 ADD (BOSTON ¦ addinc.com) $7.354 $216.298 $2.10 35 95
    102 Epstein (CHICAGO ¦ epsteinglobal.com) $7.300 $650.000 $15.00 55 120
    103 RYA Design Consultancy (DALLAS ¦ rya.com) $7.250 $268.569 $2.34 31 127
    104 JGA (SOUTHFIELD, MICHIGAN ¦ jga.com) $7.250 $65.000 $0.50 32 99
    105 Planning Design and Research Corporation (HOUSTON ¦ pdrcorp.com) $7.224 $200.000 $2.00 42 83
    106 Looney & Associates (DALLAS ¦ looney-associates.com) $7.200 $951.000 $2.00 39 109
    107 FXFowle Architects (NEW YORK ¦ fxfowle.com) $7.180 $144.000 $0.96 30 110
    108 KZF Design (CINCINNATI ¦ kzf.com) $7.148 $318.000 $10.68 30 123
    109 VeenendaalCave (ATLANTA ¦ vcave.com) $7.115 $46.933 $3.90 57 107
    110 OTJ Architects (WASHINGTON, D.C. ¦ otj.com) $7.041 $75.000 $3.27 48 119
    111 HFS Concepts 4 (LONG BEACH, CALIFORNIA ¦ hfsc4.com) $7.000 $198.000 NR 87 42
    112 milo kleinberg design Associates (NEW YORK ¦ mkda.com) $7.000 NR $0.90 30 93
    113 Array Healthcare Facilities Solutions (KING OF PRUSSIA, PENNSYLVANIA ¦ arrayhfs.com) $6.827 $264.000 $1.75 16 -
    114 Loebl Schlossman & Hackl (CHICAGO ¦ lshdesign.com) $6.700 $200.000 $1.30 8 78
    115 Ratcliff (EMERYVILLE, CALIFORNIA ¦ ratcliffarch.com) $6.610 $57.000 NR 42 117
    116 Carrier Johnson (SAN DIEGO ¦ carrierjohnson.com) $6.562 $218.720 $2.19 72 108
    117 SOSH Architects (ATLANTIC CITY ¦ sosharch.com) $6.400 $320.000 $5.50 10 166
    118 Spector Group (NEW YORK ¦ spectorgroup.com) $6.400 $139.000 $2.00 33 138
    119 Rottet Studio (HOUSTON ¦ rottetstudio.com) $6.300 NR NR 39 -
    120 Elkus/Manfredi Architects (BOSTON ¦ elkus-manfredi.com) $6.284 NR $1.43 30 94
    121 J/Brice Design International (BOSTON ¦ jbricedesign.com) $6.200 $650.000 $1.50 25 -
    122 Ronald Schmidt & Associates (ENGLEWOOD, NEW JERSEY ¦ rsaaia.com) $6.020 $125.000 $3.00 36 121
    123 Hendrick (ATLANTA ¦ hendrickinc.com) $6.003 $145.000 $7.25 31 128
    124 Zeffdesign (NEW YORK ¦ zeffdesign.com) $6.000 $324.670 $1.50 35 132
    125 SFA Design (SANTA BARBARA, CALIFORNIA ¦ sfadesign.com) $6.000 $48.000 $0.85 22 137
    126 STG Design (AUSTIN, TEXAS ¦ stgdesign.com) $6.000 $4.000 $0.25 30 131
    127 H. Hendy Associates (NEWPORT BEACH, CALIFORNIA ¦ hhendy.com) $5.850 $66.375 $2.00 26 125
    128 Chute Gerdeman (COLUMBUS, OHIO ¦ chutegerdeman.com) $5.800 NR $0.55 37 122
    129 Interprise (ADDISON, TEXAS ¦ interprisedesign.com) $5.700 $57.000 $3.50 46 102
    130 Gary Lee Partners (CHICAGO ¦ garyleepartners.com) $5.500 $19.000 $0.55 31 112
    131 Joi-Design Interior Architects (HAMBURG, GERMANY ¦ joi-design.com) $5.380 $70.000 NR 38 -
    132 OPX (WASHINGTON, D.C. ¦ opxglobal.com) $5.373 $107.456 $1.10 43 111
    133 KNA Interior Design (LOS ANGELES ¦ knadesign.com) $5.275 NR $2.42 22 142
    134 Pollack Architecture (SAN FRANCISCO ¦ pollackarch.com) $5.250 $82.000 $1.20 32 133
    135 Whitney (OAK BROOK, ILLINOIS ¦ whitneydesign.com) $5.203 $74.000 $3.00 31 139
    136 AAI (SAN JOSE, CALIFORNIA ¦ aaidesign.com) $5.200 $325.000 $5.00 28 161
    137 Butler Rogers Baskett Architects (NEW YORK ¦ brb.com) $5.200 $65.000 $1.14 25 129
    138 Sasaki Associates (WATERTOWN, MASSACHUSETTS ¦ sasaki.com) $5.000 $200.000 $1.60 36 96
    139 Graham Downes Architecture (SAN DIEGO ¦ grahamdownes.com) $5.000 $30.000 $1.20 21 114
    140 Rees Associates (OKLAHOMA CITY ¦ rees.com) $4.955 NR $1.80 32 -
    141 Davis Carter Scott (MCLEAN, VIRGINIA ¦ dcsdesign.com) $4.856 NR NR 22 149
    142 OZ Architecture (DENVER ¦ ozarch.com) $4.668 NR NR 27 130
    143 Style Interior Design (IRVINE, CALIFORNIA ¦ style-interiors.com) $4.650 $74.000 $5.30 15 144
    144 Legat Architects (CHICAGO ¦ legat.com) $4.650 $56.472 $2.79 32 -
    145 DES Architects + Engineers (REDWOOD CITY, CALIFORNIA ¦ des-ae.com) $4.600 NR NR 15 87
    146 Westar Architects (LAS VEGAS ¦ wagnarchitects.com) $4.500 $75.000 $0.70 18 124
    147 Mojo Stumer Associates Architects (GREENVALE, NEW YORK ¦ mojostumer.com) $4.500 $36.000 $0.20 23 151
    148 Omniplan (DALLAS ¦ omniplan.com) $4.370 NR NR 14 -
    149 GBD Architects (PORTLAND, OREGON ¦ gbdarchitects.com) $4.316 $40.000 $3.22 25 140
    150 Yates-Silverman (LAS VEGAS ¦ yates-silverman.com) $4.300 $200.000 NR 22 147
    151 RDH & Associates (ADDISON, TEXAS ¦ rdhassociates.net) $4.200 $36.640 NR 16 191
    152 Kay Lang + Associates (LOS ANGELES ¦ kaylangassocs.com) $4.200 NR NR 20 -
    153 Goettsch Partners (CHICAGO ¦ gpchicago.com) $4.120 $21.000 $0.12 14 155
    154 Meyer Design (ARDMORE, PENNSYLVANIA ¦ meyerdesigninc.com) $4.038 NR $10.50 32 159
    155 Puccini Group (SAN FRANCISCO ¦ puccinigroup.com) $4.000 $47.000 $0.63 27 160
    156 ABA (LAS VEGAS ¦ abalv.com) $3.950 $700.000 NR 15 134
    157 Heitz Parsons Sadek (WEST PALM BEACH, FLORIDA ¦ heitz-parsons-sadek.com) $3.950 $55.000 $1.52 29 148
    158 Core Architecture + Design (WASHINGTON, D.C. ¦ coredc.com) $3.950 $35.000 $0.27 20 171
    159 Biber Partnership (SUMMIT, NEW JERSEY ¦ tbpaia.com) $3.900 $69.100 $1.80 18 150
    160 Dyer Brown & Associates (BOSTON ¦ dyerbrown.com) $3.900 $45.000 $1.70 21 177
    161 Carson Design Associates (CARMEL, INDIANA ¦ carsondesign.com) $3.900 $6.000 $1.82 48 164
    162 Cuningham Group Architecture (MINNEAPOLIS ¦ cuningham.com) $3.864 NR $1.63 152 198
    163 Burkettdesign (DENVER ¦ burkettdesign.com) $3.852 $154.078 $2.57 37 145
    164 SKB Architecture & Design (WASHINGTON, D.C. ¦ skbarch.com) $3.828 $45.400 $0.65 21 154
    165 Reel Grobman & Associates (SAN JOSE, CALIFORNIA ¦ reelgrobman.com) $3.800 $100.000 $1.60 27 157
    166 Phillips Architecture (RALEIGH, NORTH CAROLINA ¦ phillipsarch.com) $3.688 $20.000 $2.00 21 167
    167 Symmes Maini & McKee Associates (CAMBRIDGE, MASSACHUSETTS ¦ smma.com) $3.616 $46.000 $2.00 87 -
    168 Design Development (AGOURA HILLS, CALIFORNIA ¦ designdevelopment-group.com) $3.600 $40.000 $0.60 12 162
    169 Design Directions International (MARIETTA, GEORGIA ¦ ddi.cc) $3.525 $147.850 $3.83 14 182
    170 Brereton Architects (SAN FRANCISCO ¦ brereton.com) $3.500 $55.000 $1.50 25 -
    171 J. Banks Design Group (HILTON HEAD ISLAND, SOUTH CAROLINA ¦ jbanksdesign.com) $3.453 $7.137 $0.52 23 172
    172 GRAD Associates (NEWARK ¦ gradarchitects.com) $3.404 $50.000 $0.50 14 179
    173 Idea/Span (ATLANTA ¦ idea-span.com) $3.300 $77.500 $1.19 20 181
    174 RD Jones & Associates (BALTIMORE ¦ rdjones.com) $3.300 NR NR 25 176
    175 EDG Interior Architecture + Design (SAN RAFAEL, CALIFORNIA ¦ edgdesign.com) $3.225 $80.000 $0.29 28 174
    176 Hatch Design Group (COSTA MESA, CALIFORNIA ¦ hatchdesign.com) $3.111 $108.764 $0.28 28 156
    177 Shea (MINNEAPOLIS ¦ shealink.com) $3.100 $55.000 $0.55 20 165
    178 Rowland Design (INDIANAPOLIS ¦ rowlanddesign.com) $3.036 NR NR 23 173
    179 Loffredo Brooks Architects (NEW YORK ¦ lbarch.com) $3.000 $75.000 $0.70 18 163
    180 Cleo Design (LAS VEGAS ¦ cleo-design.com) $2.985 NR $0.67 16 168
    181 Maregatti Interiors (INDIANAPOLIS ¦ maregattiinteriors.com) $2.900 $130.000 $6.90 15 -
    182 BLT Architects (PHILADELPHIA ¦ blta.com) $2.850 $25.000 $0.25 101 136
    183 Stephen B. Jacobs Group/Andi Pepper Interior Design (NEW YORK ¦ sbjgroup.com) $2.800 $350.000 $0.55 15 -
    184 Sawyer Design Associates (DALLAS ¦ sawyerdesignassoc.com) $2.750 $12.250 NR 27 -
    185 Klawiter and Associates (LOS ANGELES ¦ klawiter.com) $2.700 $62.000 $0.78 13 -
    186 IEI Group (PHILADELPHIA ¦ ieigroup.com) $2.700 $50.000 $1.80 12 178
    187 Lauckgroup (DALLAS ¦ lauckgroup.com) $2.699 $60.000 $0.90 23 185
    188 Partridge Architects (PHILADELPHIA ¦ partridgearch.com) $2.619 $29.200 $0.31 22 170
    189 Spacesmith (NEW YORK ¦ spacesmith.net) $2.590 $4.500 $0.34 20 175
    190 Orsini Design Associates (NEW YORK ¦ orsinidesignassociates.com) $2.587 $17.806 NR 7 197
    191 Faulkner Design Group (DALLAS ¦ faulknerdesign.com) $2.448 $6.445 $0.24 16 143
    192 Montgomery Roth Architecture & Interior Design (HOUSTON ¦ montgomeryroth.com) $2.300 NR NR 10 -
    193 FME Architecture + Design (SAN FRANCISCO ¦ fme-arch.com) $2.286 NR NR 7 -
    194 Simeone Deary Design Group (CHICAGO ¦ simeonedeary.com) $2.200 $1.800 $0.02 17 -
    195 Design Group Carl Ross (EL SEGUNDO, CALIFORNIA ¦ designgroupcarlross.com) $2.196 NR NR 10 -
    196 Inarch (NEW YORK ¦ inarch.net) $2.120 $31.000 $0.28 15 189
    197 Dupoux Design (NEW YORK ¦ dupouxdesign.com) $2.100 $100.000 $1.20 20 184
    198 Grid2 (NEW YORK ¦ grid2.com) $2.100 $2.000 $0.75 24 -
    199 Gray Design Group (ST. LOUIS ¦ graydesigngroup.com) $2.075 $240.000 $2.40 25 195
    200 Morrison Seifert Murphy (DALLAS ¦ msmgroup.com) $2.050 NR NR 9 -

     

    % of Fees by Project Type

    Office $166,052,653
    Hospitality $128,722,342
    Retail $38,428,116
    Residential $29,416,419
    Health Care/Assisted Living $27,870,789
    Educational $27,738,343
    Government $14,376,163
    Cultural $3,938,298
    Transportation $160,248
    Other $16,123,567
    Total: $452,826,937

     

    Office $170,097,178
    Hospitality $131,758,243
    Retail $33,356,054
    Residential $32,826,455
    Health Care/Assisted Living $30,712,476
    Educational $29,600,077
    Government $17,213,132
    Cultural $5,227,820
    Transportation $74,480
    Other $14,247,620
    Total: $465,113,535

     

    10 Fastest-Growing in Second 100 (By % Change)

    FIRM 2009 FEES 2008 FEES % CHANGE
    Cuningham Group Architecture $3,863,657 $1,750,000 120.8
    RDH & Associates $4,200,000 $2,000,000 110.0
    SOSH Architects $6,400,000 $3,366,100 90.1
    Dyer Brown & Associates $3,900,000 $2,600,000 50.0
    Orsini Design Associates $2,587,352 $1,752,176 47.7
    Design Directions International $3,525,000 $2,410,000 46.3
    AAI $5,200,000 $3,600,000 44.4
    GRAD Associates $3,404,000 $2,520,000 35.1
    Spector Group $6,400,000 $4,800,000 33.3
    Idea/Span $3,300,000 $2,499,000 32.1

     

    New to the Second 100 Giants

    FIRM 2009 RANK
    Array Healthcare Facilities Solutions 113
    Rottet Studio 119
    J/Brice Design International 121
    Joi-Design Interior Architects 131
    Rees Associates 140
    Legat Architects 144
    Omniplan 148
    Kay Lang + Associates 152
    Symmes Maini & McKee Associates 167
    Brereton Architects 170
    Maregatti Interiors 181
    Stephen B. Jacobs Group/Andi Pepper Interior Design 183
    Sawyer Design Associates 184
    Klawiter and Associates 185
    Montgomery Roth Architecture & Interior Design 192
    FME Architecture + Design 193
    Simeone Deary Design Group 194
    Design Group Carl Ross 195
    Grid2 198
    Morrison Seifert Murphy 200

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