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    The 2002 Second 100 Giants Rise to the Challenge

    The Second 100 Giants posted a total of $357,915,106 in interior-design earnings during the most recent annual reporting period, up 6.13 percent over the previous one but only slightly more than half the 12.15 percent projected. For the first time in five years, the Second Giants' growth rate failed to outpace that of the Top Giants (this year, 10.8 percent), leading to speculation that, when the going gets tough, clients tend to cluster around the biggest Giants.


    The rough going during the past reporting period—October 1, 2000, through September 30, 2001—was, of course, due to a softening economy. Then, just a few weeks before the Giants filled out their survey forms, the World Trade Center collapsed, and a massive chunk was taken out of the Pentagon, so the effects of those attacks won't show up until the next reports. Nor will the effects of the Enron and accounting debacles as they pushed the economy into a still more downward spiral, negating the encouraging rebound in late 2001.


    What we know for sure right now is that, within six weeks after September 11, 10 of the Second Giants had received commissions to work on substitutes for upward of 687,000 square feet of the space lost in the terrorist attacks. (Of the Top Giants, 23 will be working on more than 4,938,500 square feet of substitute space.) We can also assume that the attacks figured into forecasts: a mere 3.5 percent increase in earnings for the Second Giants in contrast to the double-digit predictions of recent years.


    Some additional comparisons:


    -The Second Giants installed 151,821,300 square feet, 1.4 percent fewer than the previous year and 20 percent fewer than projected.


    -At $9,663,512,200, the dollar value of installations beat the Second Giants' forecasts by 9.4 percent. Spending averaged 31.4 percent for fixtures and furnishings and 68.6 percent for construction.


    -Office design accounted for 41.62 percent of fees, slightly more than the Top Giants' 39.5 but lower than both the previous year's 47.5 percent and the 45.9 percent projected. The Second Giants employed 2,562 interior design professionals, compared to 2,820 the previous year.


    -On average, 58.54 percent of the Second Giants' work came from multiple jobs for the same client, compared to 55.5 percent the previous year and 57.3 percent for the Top Giants.


    -On average, Second Giants' work was 52.5 percent new construction, 47.5 percent renovation; 93.8 percent took place in the U.S., compared to 94.7 percent the previous year and 92.5 percent for the Top Giants.


    -The Second Giants' professional employee earned an average of $163,156 in fees for his or her firm, beating the previous year's $133,576 by 22 percent but nevertheless not reaching the level of $208,975 for this year's Top Giants.


    -On average, the Second Giants billed 82.9 percent of their professional time, compared to 82.8 percent the previous year and 84 percent for the Top Giants.


    -If they could, 37.1 percent of the Second Giants would prefer to bill by the hour, compared to 33.7 percent the previous year (and 32.61 percent for the Top Giants). Hourly billing is the method most favored by the largest number of both Second and Top Giants—and the one that clients are least likely to go along with.


    -Of the Second Giants, 25 paid commissions to staff members who brought in non-hospitality jobs, compared to 26 the previous year and only 12 of the Top Giants.


    -Second Giants with a Web site numbered 92, compared to 86 the previous year (and 98 of the Top Giants).


    The Second 100 Giants:

    Rank 2002 Firms, Headquarters I.D. Fees* Work Installed I.D. Staff Rank 2001
          $ Value Sq. Ft.*    
    *I.D. Fees, $ Value, and Sq. Ft. are in millions.
    †Abbreviated for fit. The firm's full name is Francis Cauffman Foley Hofmann Architects.
    101 Silvester Tafuro Design South Norwalk, Conn. 203-866-9221 5.779 13.1 0.5 44 91
    102 LPA Irvine, Calif. 949-261-1001 5.751 95.9 2.3 33
    103 Staffelbach Design Associates Dallas 214-747-2511 5.750 90.0 1.5 38 102
    104 Gerner Kronick & Valcarcel Architects New York 212-679-6362 5.325 177.0 1.5 40 115
    105 Looney Ricks Kiss Architects Memphis 901-521-1440 5.278 NR NR 35 114
    106 Brayton & Hughes, Design Studio San Francisco 415-291-8100 5.268 120.0 NR 14 124
    107 Symmes Maini & McKee Associates Cambridge, Mass. 617-547-5400 5.180 52.0 1.9 12 127
    108 Robert Young Associates Dallas 214-220-9050 5.141 181.9 1.8 30
    109 McCall Design Group San Francisco 415-288-8150 5.130 110.0 1.5 36 104
    110 Hendrick Atlanta 404-261-9383 5.123 109.4 4.4 41 125
    111 Architectural Resources Cambridge Cambridge, Mass. 617-547-2200 5.062 75.0 0.9 6 106
    112 Berger Rait Design Associates New York 212-993-9000 5.000 75.0 1.0 32 105
    113 Gary Lee Partners Chicago 312-640-8300 5.000 52.3 0.5 29 103
    114 Spector, Knapp & Baughman Washington, D.C. 202-332-2434 4.930 50.0 0.9 23 101
    115 Barry Design Associates Los Angeles 310-474-7050 4.900 NR 0.5 25 108
    116 H. Hendy Associates Irvine, Calif. 949-851-3080 4.769 60.8 1.6 31 157
    117 Davis Carter Scott McLean, Va. 703-556-9275 4.700 93.0 1.9 23 145
    118 OP.X Washington, D.C. 202-721-1673 4.700 90.0 1.0 39 100
    119 Rothenberg Sawasy Architects Los Angeles 213-680-1421 4.700 75.0 0.8 24 177
    120 Wimberly Allison Tong & Goo Los Angeles 310-577-6400 4.635 22.0 3.0 60
    121 Gould Evans Affiliates Kansas City, Mo. 816-931-6655 4.620 64.0 0.6 18
    122 JPC Architects Bellevue, Wash. 425-641-9200 4.571 126.0 3.0 42 79
    123 Chute Gerdeman Columbus, Ohio 614-469-1001 4.506 NR NR 32
    124 Gray Design Group St. Louis 314-646-0400 4.500 225.0 5.0 40 131
    125 Shea Architects Minneapolis 612-339-2257 4.500 45.0 1.2 26 109
    126 Milo Kleinberg Design Associates New York 212-532-9800 4.500 45.0 0.7 30 112
    127 Naomi Leff & Associates New York 212-686-6300 4.500 21.0 0.1 27 113
    128 Watt IDG Toronto 416-593-7254 4.4794 5.0 0.8 39
    129 Burkettdesign Denver 303-595-4500 4.340 173.6 2.9 42 144
    130 Karlsberger Companies Columbus, Ohio 614-461-9500 4.300 195.0 0.9 16
    131 Schafer Associates Oak Park, Ill. 708-848-5500 4.300 55.0 2.4 54 121
    132 Capital Qk4 Louisville, Ky. 502-585-2222 4.264 50.0 0.4 24 88
    133 Gettys Group Chicago 312-836-1111 4.200 385.0 NR 29 119
    134 Susman Tisdale Gayle Austin, Tex. 512-899-3500 4.156 67.0 3.0 16 120
    135 CPG Architects Stamford, Conn. 203-967-3456 4.126 90.0 2.8 36 110
    136 Aramark Design Solutions Philadelphia 215-238-3608 4.100 239.0 1.0 30 140
    137 Richard Pollack & Associates San Francisco 415-788-4400 4.100 200.0 2.5 25 135
    138 Bilkey Llinas Design Associates Palm Beach Gardens, Fla. 561-627-4400 4.076 40.0 3.0 44
    139 Ford & Earl Associates Troy, Mich. 248-524-3222 3.900 87.0 2.0 27 156
    140 Rowland Design Indianapolis 317-636-3980 3.872 NR NR 41 149
    141 Ware Malcomb Irvine, Calif. 949-660-9128 3.803 93.5 1.7 30 128
    142 Vitetta Philadelphia 215-218-4747 3.800 55.0 1.2 15 98
    143 Graeber, Simmons & Cowan Austin, Tex. 512-477-9417 3.766 106.2 3.0 25
    144 Mojo Stumer Associates Greenvale, N.Y. 516-625-3344 3.600 23.0 0.4 24 154
    145 Avery Brooks & Associates Las Vegas 702-364-5888 3.545 185.0 1.6 22 174
    146 Ronald Schmidt & Associates Englewood, N.J. 201-567-5005 3.544 78.0 2.0 31 143
    147 Babey Moulton Jue & Booth San Francisco 415-979-9880 3.540 NR NR 33 186
    148 JRS Architect Mineola, N.Y. 516-294-1666 3.539 150.0 1.3 31 167
    149 Cuningham Group Architecture Minneapolis (612) 379-3400 3.506 NR NR 20
    150 Francis Cauffman Foley Hofmann, Archs.† Philadelphia 215-568-8250 3.500 120.0 1.5 28
    151 Biber Partnership Summit, N.J. 908-273-8877 3.500 45.0 1.0 16 153
    152 Lieber Cooper Associates Chicago 312-527-0800 3.485 NR NR 26 168
    153 Settles Associates Arlington, Va. 703-525-0424 3.400 30.0 1.0 24 179
    154 Ruys & Company Atlanta 404-231-3572 3.336 100.0 0.8 14 136
    155 Hochheiser Ross Design Group Richmond, Va. 804-648-8899 3.326 33.3 2.2 20 155
    156 Reel Grobman & Associates San Jose, Calif. 408-288-7833 3.320 99.5 1.7 26
    157 Benson Hlavaty Architects Dallas 214-521-8500 3.320 63.0 2.0 18 160
    158 Horst Design International Cold Spring Harbor, N.Y. 631-692-0933 3.275 42.0 2.1 27 158
    159 Harris Design Dallas 214-526-8621 3.260 120.8 3.2 26 151
    160 EDI Architecture Houston 713-789-0395 3.136 39.2 1.2 62 181
    161 CORE Washington, D.C. 202-466-6116 3.080 61.0 1.2 34 162
    162 Elias Design Group New York 212-826-8700 3.025 66.0 0.9 16 146
    163 Design Development Co. Agoura Hills, Calif. 818-991-3006 3.000 70.0 0.8 12 150
    164 Bottom Duvivier Redwood City, Calif. 650-361-1209 3.000 35.0 0.5 20
    165 Dyer/Brown & Associates Boston 617-426-1680 2.928 36.5 0.6 42 173
    166 Whitney Oak Brook, Ill. 630-571-1118 2.894 18.0 1.0 24 141
    167 VeenendaalCave Atlanta 404-881-1811 2.881 27.5 1.4 30 130
    168 Carson Design Associates Carmel, Ind. 317-843-5979 2.875 70.0 1.5 38 142
    169 KZF Design Cincinnati 513-621-6211 2.802 158.9 4.2 13 169
    170 Alexandra Champalimaud & Associates New York 212-807-8869 2.800 330.0 1.5 18 132
    171 LWC Design New York 212-980-3113 2.800 65.0 1.1 32 152
    172 Hardy Holzman Pfeiffer Associates New York 212-677-6030 2.800 NR NR 9 171
    173 Mitchell Associates Wilmington, Del. 302-594-9400 2.772 NR NR 26 138
    174 Designplan Indianapolis 317-843-1031 2.768 200.0 1.4 21 182
    175 Kostow Greenwood New York 212-334-0116 2.700 35.0 0.3 10 180
    176 F. Brown Entos Design Dallas 972-770-2222 2.683 50.0 2.1 17
    177 ARKTX Arlington, Va. 703-979-1800 2.610 24.0 1.1 17
    178 Vocon Design Cleveland 216-623-6800 2.600 48.5 1.2 25 185
    179 Vivian/Nichols Associates Dallas 214-979-9050 2.584 698.1 3.3 12
    180 O'Brien Travis Jaccard Washington, D.C. 202-939-0300 2.537 38.0 1.0 18 178
    181 Orsini Design Associates New York 212-371-8400 2.529 242.8 NR 14 175
    182 Farrington Design Group Atlanta 404-836-3000 2.520 125.0 0.5 23 118
    183 Meyer Associates Ardmore, Pa. 610-649-8500 2.426 42.3 1.4 31 139
    184 Design Collective Incorporated Columbus, Ohio 614-464-2880 2.407 75.0 1.2 22 137
    185 Idea—span Atlanta 404-522-8899 2.406 5.6 1.0 17 184
    186 Interform Commercial Interiors San Ramon, Calif. 925-867-1001 2.391 60.0 1.8 9 161
    187 Ir2- Interior Resource San Diego 619-231-8797 2.355 35.0 0.6 15 191
    188 Lohan Caprile Goettsch Architects Chicago 312-938-4455 2.300 64.0 0.8 7
    189 Forrest Perkins Washington, D.C. 202-478-8810 2.219 40.0 NR 10
    190 Haverson Architecture and Design Greenwich, Conn. 203-629-8300 2.200 38.0 0.1 20 192
    191 Sue Firestone Associates Santa Barbara, Calif. 805-692-1948 2.200 NR NR 14
    192 TRO/The Ritchie Organization Newton, Mass. 617-969-9400 2.180 NR NR 20 194
    193 Barone Design Group Houston 713-460-0920 2.131 25.0 2.3 14 188
    194 Van Dijk Westlake Reed Leskosky Architects Cleveland 216-522-1350 2.100 33.8 0.5 11
    195 Cole Martinez Curtis and Associates Marina Del Rey, Calif. 310-827-7200 2.025 300.0 1.0 16 83
    196 AiGroup Atlanta 404-266-9955 2.007 150.0 1.8 22
    197 Hugh W. Dear & Associates Williamsburg, Va. 757-220-1300 1.998 20.0 NR 27
    198 NFD Timonium, Md. 410-561-0561 1.992 191.1 2.7 28
    199 Mekus Studios Chicago 312-661-0778 1.957 15.0 0.4 25 164
    200 Jova/Daniels/Busby Atlanta 404-892-2890 1.905 28.1 0.5 12


    % of Fees by Type of Work 2001 Actual

      Average % of Work Actual Fee
    Office 41.62 $148,982,029
    Hospitality 17.36 $62,131,070
    Retail 9.57 $34,255,546
    Technology 4.48 $16,043,121
    Health Care 4.35 $15,563,514
    Residential 4.31 $15,416,417
    Bank, Financial Institution 4.03 $14,432,571
    Government 3.49 $12,480,664
    Education 3.28 $11,737,727
    Entertainment 2.34 $8,386,933
    Transportation 1.05 $3,770,253
    Museum, Gallery 1.05 $3,761,718
    Assisted Living 0.73 $2,607,615
    Other 2.33 $8,345,928
    Total: 100 $357,915,106


    % of Fees by Type of Work 2002 Forecast

      Average % of Work Forecast Fees
    Office 39.46 $137,176,760
    Hospitality 16.52 $57,434,598
    Retail 10.12 $35,169,900
    Bank, Financial Institution 4.55 $15,823,601
    Health Care 4.54 $15,799,066
    Education 4.38 $15,234,505
    Residential 4.25 $14,773,490
    Government 4.17 $14,482,775
    Technology 3.85 $13,373,806
    Entertainment 2.32 $8,062,887
    Transportation 1.24 $4,309,951
    Museum, Gallery 1.01 $3,513,177
    Assisted Living 0.90 $3,143,840
    Other 2.70 $9,371,749
    Total: 100 $347,670,106


    Annual Salary

      Median
    Principal, Partner $120,000
    Project Manager $70,000
    Designer $51,000
    CAD Operator $40,000
    Manual Drafter $44,000
    Other Billable I.D. Staff $37,500
    Marketing, Development $52,000
    Non-Billable I.D. Staff $35,000


    Hourly Rate

      Median
    Principal, Partner $150
    Project Manager $110
    Designer $85
    CAD Operator $75
    Manual Drafter $70
    Other I.D. Staff $65


    New to the Second 100 Giants

    Company Rank
    LPA 102
    Robert Young Associates 108
    Wimberly Allison Tong & Goo 120
    Gould Evans Affiliates 121
    Chute Gerdeman 123
    Watt IDG 128
    Karlsberger Companies 130
    Bilkey Llinas Design Associates 138
    Graeber, Simmons & Cowan 143
    Cuningham Group Architecture 149
    Francis Cauffman Foley Hofmann, Architects 150
    Reel Grobman & Associates 156
    Bottom Duvivier 164
    F. Brown Entos Design 176
    ARKTX 177
    Vivian/Nichols Associates 179
    Lohan Associates 188
    Forrest Perkins 189
    Sue Firestone Associates 191
    Van Dijk Westlake Reed Leskosky Architects 194
    AiGroup 196
    Hugh W. Dear & Associates 197
    NFD 198
    Jova/Daniels/Busby 200


    Fastest-Growing Second 100 Giants
    (By Fees)

      2000 2001    
    Firm I.D. Fees I.D. Fees % Change Rank
    Rothenberg Sawasy Architects $2,530,000 $4,700,000 86 119
    Babey Moulton Jue & Booth $2,290,000 $3,540,000 55 147
    H. Hendy Associates $3,104,802 $4,769,248 54 116
    Avery Brooks & Associates $2,558,651 $3,545,176 39 145
    Davis Carter Scott $3,400,000 $4,700,000 38 117
    Settles Associates $2,500,000 $3,400,000 36 153
    Symmes Maini & McKee Associates $3,870,000 $5,180,000 34 107
    Hendrick $3,979,000 $5,123,000 29 110
    JRS Architect $2,750,000 $3,538,770 29 148
    Brayton & Hughes, Design Studio $4,102,373 $5,267,500 28 106

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