Industry stalwart Maya Romanoff has just finished work on a new Manhattan showroom, a 550-square-foot space conceived for the 43-year-old wallcovering firm by designer Tom Marquardt of Marquardt +. The new East Side destination makes it debut a year after Romanoff unveiled its current flagship location at Chicago's Merchandise Mart . The new location is only a fraction of the size of its midwest counterpart, but it packs a mighty textile punch: into a space 80-percent smaller, Marquardt and Romanoff have wedged fully 76 percent of the company's product. Custom fixtures abound, including a "magnetic wall" in which sample upon sample of wall treatments are encased behind plexiglass panes.
Located inside New York's Decoration & Design Building on Lexington Avenue near 58th Street, the new showroom picks up some of the visual cues and themes that have been a part of the Romanoff brand for decades. As the company describes it, the interior scheme drew inspiration "from temples and other places of reverence [creating] a space with exceptional elegance and quality in combination with the earthen sensibilities, textures and palettes found throughout the product line." Maya Romanoff , the company founder, made his name in the late 1960's and early 70's for extravagant public displays of tie-dyed and patterned fabric, often draped over public buildings. Romanoff still directs the firm today in collaboration with his wife Joyce, who oversaw the showroom revamp.