2010 2nd 100 Giants

The second 100 Interior Design Giants­ grossed $273,298,310 in 2009. That's a plunge of 40 percent, more than twice the drop experienced by the top 100 Giants and 39 percent worse than was forecast. Dollar figures have not been this low since 2003.


Now the good news.

 

By growing between 2.8 and a whopping 376 percent, 13 firms bucked this trend; that top number was followed by 207 percent, 179 percent, and 91 percent. Losses reported by others in the group never even approached those magnitudes. And the cream of the top 100 Giants crop reported nowhere near such gains, as published in January.

 

The economy may have forced clients­ of the second 100 Giants to postpone or abandon 38,078,650 square feet of interior design work, worth $155,433,594, but what the financial upheaval took away with one hand the other hand generously returned: 65,279,531 square feet, worth $188,648,832. In addition, in?a mini survey conducted several months after the main Giants study, a sizable number of firms claimed that projects postponed last year are now back in play.

 

A significant segment of those surveyed reported impressive growth in government work, education, and health care or assisted living. The government sector, while not huge, was especially robust. Fully half of the second 100 Giants operating in that area experienced improvement, while another 42 percent reported no impact from an otherwise difficult economy. More than a third of those working in education saw growth in that sector, and 30 percent saw no change. The greatest percentage boost was in transportation, but only a few firms cultivated that particular field.

 

A variety of strategies helped the?second 100 Giants keep doors open. A few firms sacrificed profit in order to land jobs, while other firms kept a tighter rein on operating expenses. However, the largest number, 43 firms, intensified marketing and explored techniques not previously tried. The next most pop­ular approach involved diversification in services offered, project types handled, and geographical locations covered. For one firm, an unprecedented investment in education and training paid off many times over, thanks to just one new project, a research center. More than 20 firms managed to avoid layoffs; 36 were actually able to hire.

 

Discussing relationships with vendors, the top 100 Giants had expressed a wish to speed things up-on the understanding that time is money. The second 100 Giants­ seem to prefer the notion that knowledge is power. They've been requesting more product information, notably life-cycle and return-on-investment data, even factory tours.

 

The number of the second 100 Giants with mission statements that cite environmental responsibility shot up 40 percent to a total of 70, just six shy of the top 100 Giants­. And the proportion of LEED-accredited staff at firms in the second 100 rose from 20 to 29 percent, about double what it was just two years ago.

 

The greatest opportunities foreseen by the second 100 Giants lie in overseas work, followed by renovations, among them the repositioning and reorganizing of client properties. Our favorite comment came from the survey participant who reported that opportunities are "too many to mention." With that attitude, eventual recovery seems assured.

 

 


Rank 2010


Firm Headquaters Website


ID Fees


$ Value Installed

 


Sq Foot Installed

 


ID Staff

 


Rank 2009

101

BraytonHughes Design Studios
San Francisco, CA
bhdstudios.com
$5.115

NR

NR

31

75

102

Chute Gerdeman Retail
Columbus, OH
chutegerdeman.com
$5.000

NR

0.60

32

128

103

Wimberly Allison Tong & Goo
Irvine, CA
watg.com
$5.000

NR

NR

46

69

104

Design Duncan Miller Ullmann
Dallas, TX
DesignDMU.com
$4.800

$250.00

2.30

57

81

105

Gwathmey Siegel & Associates Architects
New York, NY
gwathmey-siegel.com
$4.750

$250.00

0.90

25

94

106

Cooper Carry
Atlanta, GA
coopercarry.com
$4.600

$57.50

0.95

17

62

107

Tricarico Architecture and Design
Wayne, NJ
tricarico.com
$4.500

$60.00

1.07

43

91

108

Karlsberger
Columbus, OH
karlsberger.com
$4.500

$4.71

2.94

4

59

109

Ismael Leyva Architects
New York, NY
ilarch.com
$4.500

NR

1.55

NR

--

110

DES Architects + Engineers
Redwood City, CA
des-ae.com
$4.500

NR

NR

10

145

111

Carrier Johnson + CULTURE
San Diego, CA
carrierjohnson.com
$4.238

$270.90

3.01

14

116

112

DMR Architects
Hasbrouck Heights, NJ
DMRArchitects.com
$4.229

$94.28

0.72

15

--

113

INTERPRISE
Addison, TX
InterpriseDesign.com
$4.214

$50.00

2.90

29

129

114

Symmes Maini & McKee Associates
Cambridge, MA
smma.com
$4.180

$55.00

1.93

19

167

115

J Brice Design International
Boston, MA
jbricedesign.com
$4.160

$200.00

2.32

20

121

116

Joi-Design Interior Architects
Hamburg, Germany
joi-design.com
$4.100

$41.00

NR

28

131

117

Davis, Carter, Scott
McLean, VA
dcsdesign.com
$3.948

NR

NR

17

141

118

Looney & Associates
Dallas, TX
looney-associates.com
$3.900

$505.00

4.50

21

106

119

H. Hendy Associates
Newport Beach, CA
hhendy.com
$3.900

$40.00

1.80

24

127

120

Slifer Designs
Edwards, CO
sliferdesigns.com
$3.766

$9.95

NR

18

79

121

sfa design
Santa Barbara, CA
sfadesign.com
$3.704

$85.00

0.35

27

125

122

TRO Jung|Brannen
Boston, MA
trojungbrannen.com
$3.700

$160.00

0.64

27

80

123

MSA Planning and Design Consultants
San Francisco, CA
msasf.com
$3.639

$4.88

1.23

16

--

124

Whitney
Oak Brook, IL
whitneydesign.com
$3.604

$52.00

2.20

24

135

125

Style Interior Design
Irvine, CA
style-interiors.com
$3.593

$42.50

2.20

8

143

126

Legat Architects
Chicago, IL
legat.com
$3.400

$48.12

2.50

4

144

127

SKB Architecture and Design
Washington, DC
skbarch.com
$3.240

$42.00

0.60

16

164

128

HMC Architects
Los Angeles, CA
hmcarchitects.com
$3.235

NR

NR

14

--

129

Epstein
Chicago, IL
epsteinglobal.com
$3.230

$525.00

15.00

22

102

130

Corgan Associates
Dallas, TX
corgan.com
$3.230

$200.00

4.00

42

--

131

Morris Architects
Houston, TX
morrisarchitects.com
$3.205

$29.50

0.95

20

--

132

AAI
San Jose, CA
aaidesign.com
$3.200

$200.00

3.00

23

136

133

HFS CONCEPTS 4
Long Beach, CA
hfsc4.com
$3.200

$50.00

NR

26

111

134

ENTOS Design
Dallas, TX
entosdesign.com
$3.200

NR

1.20

15

--

135

Kay Lang + Associates
Los Angeles, CA
kaylangassocs.com
$3.200

NR

NR

16

152

136

Hendrick
Atlanta, GA
hendrickinc.com
$3.150

$78.75

3.94

23

123

137

Goettsch Partners
Chicago, IL
gpchicago.com
$3.150

$77.14

0.42

12

153

138

WESTAR Architects
Las Vegas, NV
wagnarchitects.com
$3.120

$45.00

0.55

13

146

139

J. Banks Design Group
Hilton Head Island, SC
jbanksdesign.com
$3.118

$11.50

0.90

20

171

140

ABA Design Studio
Las Vegas, NV
abalv.com
$3.100

$200.00

NR

15

156

141

BURKETTDESIGN
Denver, CO
burkettdesign.com
$3.097

$117.72

1.96

25

163

142

RNL
Denver, CO
rnldesign.com
$2.992

NR

NR

26

--

143

CORE
Washington, DC
coredc.com
$2.978

NR

NR

14

158

144

Carson Design Associates
Carmel, IN
carsondesign.com
$2.970

$5.00

1.20

28

161

145

Reel Grobman & Associates
San Jose, CA
reelgrobman.com
$2.950

$75.00

1.20

22

165

146

Dyer Brown & Associates
Boston, MA
dyerbrown.com
$2.900

$34.00

1.28

17

160

147

lauckgroup
Dallas, TX
lauckgroup.com
$2.800

$48.00

0.70

23

187

148

Design Development Company
Agoura Hills, CA
designdevelopment-group.com
$2.800

$40.00

0.50

14

168

149

The Biber Partnership
Summit, NJ
tbpaia.com
$2.760

$60.00

1.10

17

159

150

Stephen B. Jacobs Group/Andi Pepper Interior Design
New York, NY
sbjgroup.com
$2.550

$250.00

0.43

14

183

151

HEITZ PARSONS SADEK
West Palm Beach, FL
heitz-parsons-sadek.com
$2.520

$38.00

1.11

24

157

152

Rees Associates
Oklahoma City, OK
rees.com
$2.468

$7.43

0.73

24

140

153

Rowland Design
Indianapolis, IN
rowlanddesign.com
$2.460

NR

NR

22

178

154

Orsini Design Associates
New York, NY
orsinidesignassociates.com
$2.423

$25.00

NR

7

190

155

EDG Interior Architecture and Design
San Rafael, CA
edgdesign.com
$2.365

$47.00

0.31

15

175

156

RD Jones & Associates
Baltimore, MD
rdjones.com
$2.350

NR

NR

12

174

157

Mojo Stumer Associates Architects
Greenvale, NY
mojostumer.com
$2.340

$35.00

0.20

18

147

158

RLF
Winter Park, FL
rlfae.com
$2.301

$377.20

4.20

15

--

159

Simeone Deary Design Group
Chicago, IL
simeonedeary.com
$2.300

$1.20

0.03

14

194

160

Phillips Architecture
Raleigh, NC
phillipsarch.com
$2.281

$5.00

1.50

18

166

161

Hopping Kovach Grinnell Design Consultants Ltd.
Vancouver, Canada
hkgdesign.com
$2.250

$35.00

0.84

8

--

162

Cuningham Group Architecture
Minneapolis, MN
cuningham.com
$2.250

NR

0.65

166

162

163

Maregatti Interiors
Indianapolis, IN
maregattiinteriors.com
$2.200

$110.00

5.20

15

181

164

Partridge Architects
Philadelphia, PA
partridgearch.com
$2.185

$12.00

0.31

18

188

165

Cheryl Rowley Design
Beverly Hills, CA
cherylrowleydesign.com
$2.170

NR

NR

12

--

166

OZ Architecture
Boulder, CO
ozarch.com
$2.139

NR

NR

15

142

167

Design Directions International
Marietta, GA
ddi.cc
$2.125

$11.25

1.88

9

169

168

Graham Downes Architecture
San Diego, CA
grahamdownes.com
$2.100

$35.00

1.00

11

139

169

idea|span
Atlanta, GA
idea-span.com
$2.014

$50.00

1.00

14

173

170

DAS Architects
Philadelphia, PA
DASarchitects.com
$2.003

$31.05

NR

12

--

171

Loffredo Brooks Architects
New York, NY
lbarch.com
$2.000

$75.00

0.70

15

179

172

IEI Group
Philadelphia, PA
ieigroup.com
$1.980

$50.00

2.00

13

186

173

Hatch Design Group
Costa Mesa, CA
hatchdesign.com
$1.980

$48.80

0.14

11

176

174

Klawiter and Associates
Los Angeles, CA
klawiter.com
$1.928

$34.20

0.38

10

185

175

Meyer Design
Ardmore, PA
meyerdesigninc.com
$1.850

NR

NR

NR

154

176

Indidesign
Los Angeles, CA
indidesign.com
$1.850

$400.00

1.20

11

--

177

INARCH
New York, NY
inarch.net
$1.800

$21.00

0.12

12

196

178

Hixson
Cincinnati, OH
hixson-inc.com
$1.700

NR

NR

15

--

179

Puccini Group
San Francisco, CA
puccinigroup.com
$1.650

$27.00

NR

18

155

180

Spacesmith
New York, NY
spacesmith.net
$1.615

$25.00

0.20

13

189

181

Shea
Minneapolis, MN
shealink.com
$1.600

$22.00

0.22

15

177

182

Montgomery Roth Architecture & Interior Design
Houston, TX
montgomeryroth.com
$1.600

NR

NR

10

192

183

Floss Barber
Philadelphia, PA
flossbarber.com
$1.500

$85.00

0.30

9

--

184

RDH & Associates
Addison, TX
rdhassociates.net
$1.500

NR

NR

8

151

185

GBD ARCHITECTS Incorporated
Portland, OR
gbdarchitects.com
$1.479

$18.00

1.50

16

149

186

FME, Architecture + Design
San Francisco, CA
fme-arch.com
$1.470

$1.18

NR

19

193

187

Omniplan
Dallas, TX
omniplan.com
$1.440

NR

NR

4

148

188

DiGuiseppe Architect
New York, NY
diguiseppe.com
$1.400

$25.00

0.10

4

--

189

Ricca Newmark Design
Greenwood Village, CO
riccanewmark.com
$1.378

$30.00

0.60

7

--

190

Fourth Dimension Designs
Dallas, TX
4thdd.com
$1.353

$13.00

NR

9

--

191

GH2 ARCHITECTS
Tulsa, OK
gh2.com
$1.350

NR

1.29

22

--

192

Marvin Stein & Associates
Seattle, WA
marvinstein.com
$1.300

$40.00

0.65

14

--

193

Judd Brown Designs
Pawtucket, RI
jbd.cc
$1.294

$31.00

0.20

18

--

194

Gray Design Group
St. Louis, MO
graydesigngroup.com
$1.243

$108.67

1.36

7

199

195

Interform Commercial Interiors
San Ramon, CA
interform.com
$1.242

$51.75

1.04

7

--

196

Adache Group Architects
Fort Lauderdale, FL
adache.com
$1.200

$32.00

1.20

11

--

197

Faulkner Design Group
Dallas, TX
faulknerdesign.com
$1.200

$6.30

0.24

13

191

198

RSA
Los Angeles, CA
rsala.com
$1.100

$65.05

0.72

11

--

199

SOSH Architects
Atlantic City, NJ
sosharch.com
$1.100

$20.00

2.00

14

117

200

Thomas Hamilton & Associates
Richmond, VA
thomashamiltonassociates.com
$1.036

$26.27

0.44

7

--


-->

% of Fees by Project Types

 

 

 

2009 Actual Fees

 

% of Fees

 

Hospitality

 

$89,380,554

 

33%

 

Corporate Offices

 

$82,188,354

 

30%

 

Residential

 

$26,914,553

 

10%

 

Healthcare/Assisted Living

 

$25,564,559

 

9%

 

Educational  

 

$18,096,090

 

7%

 

Retail

 

$14,919,462

 

5%

 

Government

 

$7,166,453

 

3%

 

Cultural

 

$2,067,860

 

1%

 

Transportation

 

$752,415

 

0%

 

Other

 

$6,248,012

 

2%

 

Total:

   

 


2010 Forecasted Fees

 


% of Fees

 

Hospitality

$94,903,179

33%

Corporate Offices

$86,003,987

30%

Residential

$26,427,588

9%

Healthcare/Assisted Living

$28,073,195

10%

Educational  

$19,288,330

7%

Retail

$11,946,553

4%

Government

$11,509,108

4%

Cultural

$2,134,908

1%

Transportation

$658,220

0%

Other

$7,965,580

3%

Total:

$288,910,649

100%


 


Median Annual Salary

 

 
Median Hourly Rate

 

Principals/Partners

$130,000

$200

Project Managers

$84,800

$145

Designers

$60,000

$110

Other ID Staff

$45,000

$90




Issues Most Affecting Design Firms

  

Creating new business/Diversifying into new services/segments
 
81%
 
Marketing firm's capabilities
 
43%
 
Offering staff appropriate pay scale and benefits
 
27%
 
Training staff
 
20%
 
Recruiting qualified staff
 
16%
 
Keeping track of profits and expenses
 
14%
 
Retaining qualified staff
 
8%
 
Business Issues
 
  
 
Downturn in economy
 
87%
 
Earning appropriate fees
 
68%
 
Dealing with clients' increasing demands
 
46%
 
Increasing interference from client's consultants
 
16%
 
Creating cutting edge design solutions
 
9%
 
Managing the growing needs for sustainable design
 
9%
 
Managing vendors
 
5%
 
Client Issues
 
  
 
Finding new clients
 
74%
 
Client's willingness to pay what it's worth
 
57%
 
Getting clients to understand design value
 
48%
 
Client's willingness to take design risks
 
22%
 
Managing client expectation
 
16%
 
Retaining current clients
 
15%
 
Handling micromanaging clients
 
15%
 
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