2008 Giants: They've Come A Long Way

The anniversaries just won't stop. After celebrating 75 years of this magazine throughout 2007, you thought you'd get a rest. But no. January 2008 marks the 30th anniversary of the Interior Design Giants, the firms that generate the revenues that give design cause to call itself an industry. Looks like you'll have to get out your dancing shoes all over again.


Some things remain the same. (We still wag our fingers at fur-wrapped bathtubs and monogrammed toilet paper.) Others have definitely changed since 1978, when we decided to "invest in building a solid statistical base of organized information for the profession." Back then—you might want to sit down for this—Gensler was only number 30. There were also just 75 firms worthy of the designation Giant, compared to today's top 100, second 100, 75 in hospitality, and 40 in health care.


The money has changed, too. For 630,625,729 square feet installed, 2007's total income was $2,386,469,323, up 15 percent from the previous year and 12 percent more than the Giants had forecast. Over a period of five years, the increase was 63 percent. The average employee brought in $253,927 worth of fees, with a minimum of $76,885 and a maximum of $899,000.


The original Giants, however, were asked to report neither square footage nor fees but the value of installed product: $854,400,000 for all 75 firms, versus $13,722,225,288 for the 75 current Giants that reported the highest F&F dollar values. (Unfortunately, 19 didn't bother reporting any.) In today's money, the earliest Giants' total project value would be $3,025,062,171. Still adjusting for inflation, the early Giants' average design professional was responsible for $1,329,546 of installation value, whereas today's is responsible for $1,545,878.


In many ways, comparing the 1978 and 2008 Giants is a lesson in U.S. economic history. Three decades ago, the top firms were most heavily represented in New York, California, Michigan, and Ohio, and they had twice as many projects in Michigan and Ohio as on either coast. Today, the Giants are roughly 50 percent stronger on the coasts, with a presence that's become almost spectral in what we've come to call the rust belt.


Foreign projects are most numerous this time in Latin America followed by Asia, the Middle East, Europe, Canada, the Pacific Rim, and Africa. In 1978, the Middle East led, followed at a distance by a tie between Asia and Canada, then Africa and Europe but nothing south of the Rio Grande. Among the entities that made the Giants list that year were department stores and furniture manufacturers with design departments, hotel and motel in-house designers, and even the General Services Administration and U.S. Navy.


Back then, a respect for nature meant, often as not, selecting green and brown tones for materials that we find ecologically questionable today. Now, environmental responsibility is part of the mission statements of 68 top Giants, up from 45 a year ago. Three firms claim they follow LEED guidelines at all times. Among the Giants' 10,968 design employees, 4,776 are LEED-accredited.


At least half the products that 27 of today's firms specify are green, with another six firms specifying 75 percent or more and one firm at 100 percent. The total value of those products is $5,403,637,500, more than double last year's figure. Government clients are the most receptive to green design, followed by educational, corporate/office, hospitality and—in a shocking fifth place—health care. Tsk-tsk, indeed.


See the 2nd 100 Giants for 2008 here


See all the Giants rankings here

 

      Work installed      
2008 rank Firm headquarters; web site; founded I.D. Fees (millions) Value (millions) Sq. ft. (millions) I.D. staff 2007 rank
01 Gensler San Francisco; gensler.com; 1966 $261.000 $4,600.00 62.00 992 1
02 HOK St. Louis; hok.com; 1964 $117.958 $3,382.78 43.37 341 2
03 Callison Seattle; callison.com; 1975 $72.000 $1,799.00 17.25 125 4
04 Perkins + Will Chicago; perkinswill.com; 1935 $69.146 $1,897.13 19.60 247 3
05 Nelson Philadelphia; nelsononline.com; 1977 $68.000 $1,260.00 17.50 462 5
06 Jacobs Pasadena, California; jacobs.com; 1947 $62.789 $1,020.00 12.00 200 12
07 HDR Omaha; hdrinc.com; 1917 $62.700 $1,800.00 18.60 256 6
08 HBA/Hirsch Bedner Associates Los Angeles; hbadesign.com; 1964 $54.581 $3,220.28 30.67 415 10
09 IA Interior Architects San Francisco; interiorarchitects.com; 1984 $53.380 $979.00 25.00 285 7
10 Leo A Daly Omaha; leodaly.com; 1915 $51.500 $1,600.00 13.10 166 8
11 Wilson Associates Dallas; wilsonassoc.com; 1975 $48.000 $1,000.00 NR 313 15
12 Skidmore, Owings & Merrill New York; som.com; 1936 $46.000 NR NR 152 11
13 PageSoutherlandPage Houston; pspaec.com; 1898 $45.100 $563.75 8.68 175 13
14 SmithGroup Minneapolis; smithgroup.com; 1853 $42.650 $576.13 5.59 193 16
15 Cannon Design New York; cannondesign.com; 1945 $41.650 NR 6.00 152 14
16 Perkins Eastman New York; perkinseastman.com; 1981 $40.000 $666.60 3.80 172 17
17 Pavlik Design Team Fort Lauderdale, Florida; pavlikdesign.com; 1969 $37.089 NR 22.50 117 20
18 NBBJ Seattle; nbbj.com; 1943 $33.481 NR NR 205 19
19 Burt Hill Washington, D.C.; burthill.com; 1936 $33.082 NR NR 294 21
20 KlingStubbins Philadelphia; klingstubbins.us; 1946 $32.320 $690.00 9.20 125 27
21 DMJM Rottet/DMJM H&N Los Angeles; dmjmrottet.com; 1994 $30.921 $526.16 5.55 102 22
22 TPG Architecture New York; tpgarchitecture.com; 1979 $30.127 $1,075.00 9.00 208 18
23 Cubellis Boston; cubellis.com; 1986 $29.400 $686.00 9.80 65 35
24 Rockwell Group New York; rockwellgroup.com; 1984 $28.376 $120.32 0.96 47 23
25 Mancini Duffy New York; manciniduffy.com; 1986 $28.200 $625.00 12.00 162 31
26 Flad & Associates Madison, Wisconsin; flad.com; 1927 $27.000 $760.00 8.00 86 25
27 FRCH Design Worldwide Cincinnati; frch.com; 1968 $26.349 $450.00 NR 151 26
28 ANSHEN + ALLEN San Francisco; anshen.com; 1940 $25.850 $617.80 2.02 100 29
29 Creative Design Consultants Costa Mesa, California; cdcdesigns.com; 1981 $24.000 NR 1.00 72 28
30 RMJM Hillier Princeton, New Jersey; rmjmhillier.com; 1966 $23.450 $340.00 6.50 305 30
31 Harley Ellis Devereaux Southfield, Michigan; harleyellisdevereaux.com; 1908 $21.600 $144.00 3.60 103 -
32 Smallwood, Reynolds, Stewart, Stewart & Associates Atlanta; srssa.com; 1979 $21.024 NR NR 58 47
33 Zimmer Gunsul Frasca Architects Portland, Oregon; zgf.com; 1968 $20.400 $750.00 3.75 85 32
34 RTKL Associates Baltimore; rtkl.com; 1946 $19.700 $325.00 8.00 124 33
35 HKS Dallas; hksinc.com; 1939 $19.580 $455.00 6.50 95 36
36 Ted Moudis Associates New York; tedmoudis.com; 1990 $19.500 $195.00 4.45 108 37
37 EwingCole Philadelphia; ewingcole.com; 1961 $19.000 $650.00 3.00 151 -
38 VOA Associates Chicago; voa.com; 1969 $19.000 $274.01 4.20 98 41
39 STUDIOS Architecture Washington, D.C.; studiosarch.com; 1985 $18.900 $1,155.00 4.20 142 45
40 Daroff Design + DDI Architects Philadelphia; daroffdesign.com; 1973 $18.715 $175.00 3.00 62 34
41 HLW New York; hlw.com; 1885 $18.240 $675.00 NR 56 24
42 HFS Concepts 4 Long Beach, California; thehfsgroup.com; 1977 $18.050 $320.00 NR 89 46
43 Little Charlotte, North Carolina; littleonline.com; 1964 $16.500 $350.00 11.00 58 43
44 Swanke Hayden Connell Architects New York; shca.com; 1906 $16.140 NR 3.60 99 49
45 Ware Malcomb Irvine, California; waremalcomb.com; 1972 $16.000 $280.00 5.00 55 61
46 CUH2A Princeton, New Jersey; cuh2a.com; 1964 $15.800 $845.00 2.20 146 38
47 Peter Marino Architect New York ; petermarinoarchitect.com; 1978 $15.500 $450.00 0.60 105 40
48 Marc-Michaels Interior Design Winter Park, Florida; marc-michaels.com; 1985 $14.620 $245.00 NR 53 39
49 ASD Atlanta; asdnet.com; 1963 $14.500 NR NR 87 44
50 DBI Architects Washington, D.C.; dbia.com; 1973 $13.600 $215.00 3.10 60 52
51 BBG-BBGM New York; bbg-bbgm.com; 1984 $13.500 NR NR 70 50
52 Lawrence Group St. Louis; thelawrencegroup.com; 1983 $13.165 $274.00 3.76 99 70
53 DiLeonardo International Warwick, Rhode Island; dileonardo.com; 1971 $13.100 NR NR 80 53
54 Tricarico Architecture and Design Wayne, New Jersey; tricarico.com; 1987 $13.000 $170.00 5.20 83 58
55 Ballinger Philadelphia; ballinger-ae.com; 1878 $12.900 $30.15 1.49 23 -
56 Vocon Cleveland; vocon.com; 1987 $12.690 $215.00 3.00 49 107
57 LS3P Associates Charleston, South Carolina; ls3p.com; 1963 $12.600 $672.00 12.60 56 68
58 TVS Interiors Atlanta; tvsinteriors.com; 1996 $12.560 NR NR 74 55
59 Karlsberger Columbus, Ohio; karlsberger.com; 1928 $12.502 $763.40 2.80 19 48
60 CBT Architects Boston; cbtarchitects.com; 1967 $12.040 $390.00 4.00 60 57
61 Roger Ferris + Partners Westport, Connecticut; ferrisarch.com; 1986 $12.000 $200.00 0.70 38 -
62 BAMO San Francisco; bamo.com; 1991 $11.200 NR NR 58 89
63 TRO Jung/Brannen Boston; trojungbrannen.com; 2006 $10.940 $700.00 2.60 34 51
64 Gresham, Smith and Partners Nashville; gspnet.com; 1967 $10.711 $1,303.63 8.18 107 59
65 RMW Architecture & Interiors San Francisco; rmw.com; 1970 $10.696 $294.77 2.84 60 56
66 Gettys Chicago; gettys.com; 1988 $10.200 NR NR 74 85
67 A/R Environetics Group New York; aregroupinc.com; 1946 $10.000 $75.00 1.80 50 42
68 ForrestPerkins Washington, D.C.; forrestperkins.com; 1998 $9.675 $200.00 NR 64 -
69 Switzer Group New York; theswitzergroup.com; 1975 $9.600 $200.00 4.00 39 60
70 Huntsman Architectural Group San Francisco; huntsmanag.com; 1981 $9.429 $450.00 0.75 66 71
71 Gwathmey Siegel & Associates Architects New York; gwathmey-siegel.com; 1968 $9.250 $125.00 0.40 51 66
72 Shepley Bulfinch Richardson & Abbott Boston; sbra.com; 1874 $9.158 $200.00 0.95 14 -
73 Slifer Designs Edwards, Colorado; sliferdesigns.com; 1984 $9.150 NR NR 42 63
74 Bilkey Llinas Design Palm Beach Gardens, Florida; bilkeyllinas.com; 1989 $9.100 NR NR 58 98
75 Francis Cauffman Philadelphia; franciscauffman.com; 1954 $9.000 $180.00 5.00 40 69
76 Cooper Carry Atlanta; coopercarry.com; 1960 $9.000 $175.80 1.83 46 -
77 JRS Architect Mineola, New York; jrsarchitect.com; 1988 $9.000 $90.00 0.35 45 95
78 Loebl Schlossman & Hackl Chicago; lshdesign.com; 1925 $8.990 $124.00 1.20 10 80
79 TSC Design Associates New York; tscdesign.com; 1995 $8.976 $105.00 3.10 49 -
80 Staffelbach Design Associates Dallas; staffelbach.com; 1966 $8.900 $190.00 1.80 55 72
81 JPC Architects Bellevue, Washington; jpcarchitects.com; 1986 $8.736 $600.00 8.00 47 -
82 Duncan & Miller Design Dallas; duncanmillerdesign.com; 1989 $8.700 $425.00 3.00 112 83
83 Planning Design Research Corporation Houston; pdrcorp.com; 1977 $8.669 $300.00 3.75 43 62
84 Stonehill & Taylor Architects AND planners New York; stonehilltaylor.com; 1963 $8.624 $200.00 3.00 43 -
85 Environments Group Chicago; envgroup.com; 1991 $8.600 $250.00 3.00 61 76
86 BraytonHughes Design Studios San Francisco; bhdstudios.com; 1989 $8.457 NR NR 43 73
87 DES Architects + Engineers Redwood City, California; des-ae.com; 1973 $8.400 NR NR 12 108
88 Kasian Vancouver, British Columbia; kasian.com; 1985 $8.319 $41.04 8.21 60 101
89 Chambers Baltimore; chambersusa.com; 1899 $8.300 $93.00 2.33 13 88
90 Baskervill Richmond, Virginia; baskervill.com; 1897 $8.279 $119.00 3.28 21 87
91 WWCOT Los Angeles; wwcot.com; 1949 $8.150 $216.50 3.60 20 86
92 Margulies & Associates Boston; margulies.com; 1988 $7.650 $100.00 1.20 36 -
93 Milo Kleinberg Design Associates New York; mkda.com; 1959 $7.600 $100.00 0.95 30 106
94 Elkus/Manfredi Architects Boston; elkus-manfredi.com; 1988 $7.600 $36.75 1.05 33 97
95 ADD Cambridge, Massachusetts; addinc.com; 1971 $7.593 $220.00 2.20 52 109
96 Sasaki Associates Watertown, Massachusetts; sasaki.com; 1953 $7.500 $350.00 1.80 30 84
97 Bergmeyer Boston; bergmeyer.com; 1973 $7.500 $120.00 0.76 61 82
98 WHR Architects Houston; whrarchitects.com; 1983 $7.492 NR 1.01 18 -
99 JGA Southfield, Michigan; jga.com; 1971 $7.400 $71.00 0.50 35 100
100 Group Goetz Architects Washington, D.C.; gga.com; 1978 $7.400 NR NR NR 64

 

Top 10 in Corporate Office Design

Firm I.D. Fees Rank
Gensler $114,840,000 1
HOK $70,774,950 2
Nelson $65,008,000 5
IA Interior Architects $52,312,400 9
Skidmore, Owings & Merrill $32,660,000 12
Perkins + Will $27,658,400 4
KlingStubbins $26,502,400 20
Mancini Duffy $24,054,600 25
TPG Architecture $20,335,725 22
DMJM Rottet/DMJM H&N $17,006,678 21

 

Top 10 in Hospitality Design

HBA/Hirsch Bedner Associates $54,581,000 8
Wilson Associates $47,040,000 11
Gensler $33,930,000 1
HOK $21,468,402 2
Rockwell group $21,282,000 24
HFS Concepts 4 $17,689,000 42
Leo A Daly $15,450,000 10
DiLeonardo International $13,100,000 53
Daroff Design + DDI Architects $11,229,000 40
Gettys $9,996,000 66

 

Top 10 in Government/Institutional Design

Jacobs $32,022,263 6
Gensler $13,050,000 1
HOK $9,106,377 2
HDR $6,897,000 7
Perkins + Will $6,223,140 4
DMJM Rottet $6,184,246 21
Leo A Daly $6,180,000 10
Group Goetz Architects $5,105,655 100
Skidmore, Owings & Merrill $5,060,000 12
STUDIOS Architecture $4,725,000 39

 

Top 10 in Healthcare/Assisted Living Design

Firm I.D. Fees Rank
HDR $42,636,000 7
Perkins + Will $26,966,940 4
ANSHEN + ALLEN $23,265,000 28
Perkins Eastman $22,400,000 16
Cannon Design $20,825,000 15
PageSoutherlandPage $18,942,000 13
NBBJ $17,075,310 18
SmithGroup $11,515,500 14
Zimmer Gunsul Frasca Architects $10,200,000 33
Karlsberger $9,501,520 59

 

New to the Top 100

Firm 2008 Rank
Harley Ellis Devereaux 31
EwingCole 37
Ballinger 55
Roger Ferris + Partners 61
ForrestPerkins 68
Shepley Bulfinch Richardson & Abbott 72
Cooper Carry 76
TSC Design Associates 79
JPC Architects 81
Stonehill & Taylor Architects and planners 84
Margulies & Associates 92
WHR Architects 98

 

10 Fastest Growing (by % change)

Firm 2006 I.D. FEES 2007 I.D. Fees % Change Rank
Vocon $5,600,000 $12,690,000 126.6 56
Cubellis $17,600,000 $29,400,000 67.0 23
Smallwood, Reynolds, Stewart, Stewart & associates $12,681,937 $21,024,387 65.8 32
Ware Malcomb $9,724,192 $16,000,000 64.5 45
BAMO $7,200,000 $11,200,000 55.6 62
DES Architects + Engineers $5,500,000 $8,400,000 52.7 87
Lawrence Group $8,738,406 $13,165,000 50.7 52
Jacobs $42,466,660 $62,788,750 47.9 6
Bilkey Llinas Design $6,180,000 $9,100,000 47.2 74
JRS Architect $6,250,000 $9,000,000 44.0 77

 

Top 10 in Cultural Design

Firm I.D. Fees Rank
Gensler $15,660,000 1
HKS $4,895,000 35
EwingCole $4,750,000 37
HLW $2,736,000 41
SmithGroup $2,132,500 14
Rockwell Group $1,986,320 24
Pavlik Design Team $1,854,471 17
DES Architects + Engineers $1,680,000 87
HDR $1,254,000 7
Roger Ferris + Partners $1,200,000 61

 

Firms with at least 75% foreign projects

Firm % Rank
Bilkey Llinas Design 99 74
HFS Concepts 4 97 42
HBA/Hirsch Bedner Associates 88 8
Wilson Associates 75 11

 

Top 10 in Educational Design

Firm I.D. Fees Rank
Cannon Design $14,577,500 15
Burt Hill $11,247,880 19
Gensler $7,830,000 1
PageSoutherlandPage $6,765,000 13
Flad & Associates $6,750,000 26
SmithGroup $5,544,500 14
Perkins + Will $5,531,680 4
DMJM ROTTET/ DMJM H&N $5,256,609 21
Leo A Daly $4,635,000 10
Zimmer Gunsul Frasca Architects $3,876,000 33

 

Top 10 in Residential Design

Creative Design Consultants $18,000,000 29
Marc-Michaels Interior Design $14,620,000 48
Slifer Designs $7,869,000 73
Callison $7,200,000 3
Gwathmey Siegel & Associates Architects $6,382,500 71
Peter Marino Architect $6,355,000 47
BAMO $5,152,000 62
Lawrence Group $4,081,150 52
Smallwood, Reynolds, Stewart, Stewart $3,994,634 32
ADD $3,340,825 95

 

Top 10 in Retail Design

Firm I.D. Fees Rank
Callison $43,200,000 3
Gensler $41,760,000 1
Pavlik Design Team $31,155,113 17
FRCH Design Worldwide $16,072,877 27
Tricarico Architecture and Design $12,090,000 54
Cubellis $11,760,000 23
Little $7,590,000 43
JGA $7,400,000 99
Jacobs $6,906,763 6
Peter Marino Architect $6,665,000 47

 

Fee Scales

Title Annual salary (median) Hourly rate (median)
Principal/Partner $142,434 $225
Project Manager $95,000 $155
Designer $65,000 $110
Other I.D. Staff $48,000 $85
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