The 2002 Second 100 Giants Rise to the Challenge

The Second 100 Giants posted a total of $357,915,106 in interior-design earnings during the most recent annual reporting period, up 6.13 percent over the previous one but only slightly more than half the 12.15 percent projected. For the first time in five years, the Second Giants' growth rate failed to outpace that of the Top Giants (this year, 10.8 percent), leading to speculation that, when the going gets tough, clients tend to cluster around the biggest Giants.


The rough going during the past reporting period—October 1, 2000, through September 30, 2001—was, of course, due to a softening economy. Then, just a few weeks before the Giants filled out their survey forms, the World Trade Center collapsed, and a massive chunk was taken out of the Pentagon, so the effects of those attacks won't show up until the next reports. Nor will the effects of the Enron and accounting debacles as they pushed the economy into a still more downward spiral, negating the encouraging rebound in late 2001.


What we know for sure right now is that, within six weeks after September 11, 10 of the Second Giants had received commissions to work on substitutes for upward of 687,000 square feet of the space lost in the terrorist attacks. (Of the Top Giants, 23 will be working on more than 4,938,500 square feet of substitute space.) We can also assume that the attacks figured into forecasts: a mere 3.5 percent increase in earnings for the Second Giants in contrast to the double-digit predictions of recent years.


Some additional comparisons:


-The Second Giants installed 151,821,300 square feet, 1.4 percent fewer than the previous year and 20 percent fewer than projected.


-At $9,663,512,200, the dollar value of installations beat the Second Giants' forecasts by 9.4 percent. Spending averaged 31.4 percent for fixtures and furnishings and 68.6 percent for construction.


-Office design accounted for 41.62 percent of fees, slightly more than the Top Giants' 39.5 but lower than both the previous year's 47.5 percent and the 45.9 percent projected. The Second Giants employed 2,562 interior design professionals, compared to 2,820 the previous year.


-On average, 58.54 percent of the Second Giants' work came from multiple jobs for the same client, compared to 55.5 percent the previous year and 57.3 percent for the Top Giants.


-On average, Second Giants' work was 52.5 percent new construction, 47.5 percent renovation; 93.8 percent took place in the U.S., compared to 94.7 percent the previous year and 92.5 percent for the Top Giants.


-The Second Giants' professional employee earned an average of $163,156 in fees for his or her firm, beating the previous year's $133,576 by 22 percent but nevertheless not reaching the level of $208,975 for this year's Top Giants.


-On average, the Second Giants billed 82.9 percent of their professional time, compared to 82.8 percent the previous year and 84 percent for the Top Giants.


-If they could, 37.1 percent of the Second Giants would prefer to bill by the hour, compared to 33.7 percent the previous year (and 32.61 percent for the Top Giants). Hourly billing is the method most favored by the largest number of both Second and Top Giants—and the one that clients are least likely to go along with.


-Of the Second Giants, 25 paid commissions to staff members who brought in non-hospitality jobs, compared to 26 the previous year and only 12 of the Top Giants.


-Second Giants with a Web site numbered 92, compared to 86 the previous year (and 98 of the Top Giants).


The Second 100 Giants:

Rank 2002 Firms, Headquarters I.D. Fees* Work Installed I.D. Staff Rank 2001
      $ Value Sq. Ft.*    
*I.D. Fees, $ Value, and Sq. Ft. are in millions.
†Abbreviated for fit. The firm's full name is Francis Cauffman Foley Hofmann Architects.
101 Silvester Tafuro Design South Norwalk, Conn. 203-866-9221 5.779 13.1 0.5 44 91
102 LPA Irvine, Calif. 949-261-1001 5.751 95.9 2.3 33
103 Staffelbach Design Associates Dallas 214-747-2511 5.750 90.0 1.5 38 102
104 Gerner Kronick & Valcarcel Architects New York 212-679-6362 5.325 177.0 1.5 40 115
105 Looney Ricks Kiss Architects Memphis 901-521-1440 5.278 NR NR 35 114
106 Brayton & Hughes, Design Studio San Francisco 415-291-8100 5.268 120.0 NR 14 124
107 Symmes Maini & McKee Associates Cambridge, Mass. 617-547-5400 5.180 52.0 1.9 12 127
108 Robert Young Associates Dallas 214-220-9050 5.141 181.9 1.8 30
109 McCall Design Group San Francisco 415-288-8150 5.130 110.0 1.5 36 104
110 Hendrick Atlanta 404-261-9383 5.123 109.4 4.4 41 125
111 Architectural Resources Cambridge Cambridge, Mass. 617-547-2200 5.062 75.0 0.9 6 106
112 Berger Rait Design Associates New York 212-993-9000 5.000 75.0 1.0 32 105
113 Gary Lee Partners Chicago 312-640-8300 5.000 52.3 0.5 29 103
114 Spector, Knapp & Baughman Washington, D.C. 202-332-2434 4.930 50.0 0.9 23 101
115 Barry Design Associates Los Angeles 310-474-7050 4.900 NR 0.5 25 108
116 H. Hendy Associates Irvine, Calif. 949-851-3080 4.769 60.8 1.6 31 157
117 Davis Carter Scott McLean, Va. 703-556-9275 4.700 93.0 1.9 23 145
118 OP.X Washington, D.C. 202-721-1673 4.700 90.0 1.0 39 100
119 Rothenberg Sawasy Architects Los Angeles 213-680-1421 4.700 75.0 0.8 24 177
120 Wimberly Allison Tong & Goo Los Angeles 310-577-6400 4.635 22.0 3.0 60
121 Gould Evans Affiliates Kansas City, Mo. 816-931-6655 4.620 64.0 0.6 18
122 JPC Architects Bellevue, Wash. 425-641-9200 4.571 126.0 3.0 42 79
123 Chute Gerdeman Columbus, Ohio 614-469-1001 4.506 NR NR 32
124 Gray Design Group St. Louis 314-646-0400 4.500 225.0 5.0 40 131
125 Shea Architects Minneapolis 612-339-2257 4.500 45.0 1.2 26 109
126 Milo Kleinberg Design Associates New York 212-532-9800 4.500 45.0 0.7 30 112
127 Naomi Leff & Associates New York 212-686-6300 4.500 21.0 0.1 27 113
128 Watt IDG Toronto 416-593-7254 4.4794 5.0 0.8 39
129 Burkettdesign Denver 303-595-4500 4.340 173.6 2.9 42 144
130 Karlsberger Companies Columbus, Ohio 614-461-9500 4.300 195.0 0.9 16
131 Schafer Associates Oak Park, Ill. 708-848-5500 4.300 55.0 2.4 54 121
132 Capital Qk4 Louisville, Ky. 502-585-2222 4.264 50.0 0.4 24 88
133 Gettys Group Chicago 312-836-1111 4.200 385.0 NR 29 119
134 Susman Tisdale Gayle Austin, Tex. 512-899-3500 4.156 67.0 3.0 16 120
135 CPG Architects Stamford, Conn. 203-967-3456 4.126 90.0 2.8 36 110
136 Aramark Design Solutions Philadelphia 215-238-3608 4.100 239.0 1.0 30 140
137 Richard Pollack & Associates San Francisco 415-788-4400 4.100 200.0 2.5 25 135
138 Bilkey Llinas Design Associates Palm Beach Gardens, Fla. 561-627-4400 4.076 40.0 3.0 44
139 Ford & Earl Associates Troy, Mich. 248-524-3222 3.900 87.0 2.0 27 156
140 Rowland Design Indianapolis 317-636-3980 3.872 NR NR 41 149
141 Ware Malcomb Irvine, Calif. 949-660-9128 3.803 93.5 1.7 30 128
142 Vitetta Philadelphia 215-218-4747 3.800 55.0 1.2 15 98
143 Graeber, Simmons & Cowan Austin, Tex. 512-477-9417 3.766 106.2 3.0 25
144 Mojo Stumer Associates Greenvale, N.Y. 516-625-3344 3.600 23.0 0.4 24 154
145 Avery Brooks & Associates Las Vegas 702-364-5888 3.545 185.0 1.6 22 174
146 Ronald Schmidt & Associates Englewood, N.J. 201-567-5005 3.544 78.0 2.0 31 143
147 Babey Moulton Jue & Booth San Francisco 415-979-9880 3.540 NR NR 33 186
148 JRS Architect Mineola, N.Y. 516-294-1666 3.539 150.0 1.3 31 167
149 Cuningham Group Architecture Minneapolis (612) 379-3400 3.506 NR NR 20
150 Francis Cauffman Foley Hofmann, Archs.† Philadelphia 215-568-8250 3.500 120.0 1.5 28
151 Biber Partnership Summit, N.J. 908-273-8877 3.500 45.0 1.0 16 153
152 Lieber Cooper Associates Chicago 312-527-0800 3.485 NR NR 26 168
153 Settles Associates Arlington, Va. 703-525-0424 3.400 30.0 1.0 24 179
154 Ruys & Company Atlanta 404-231-3572 3.336 100.0 0.8 14 136
155 Hochheiser Ross Design Group Richmond, Va. 804-648-8899 3.326 33.3 2.2 20 155
156 Reel Grobman & Associates San Jose, Calif. 408-288-7833 3.320 99.5 1.7 26
157 Benson Hlavaty Architects Dallas 214-521-8500 3.320 63.0 2.0 18 160
158 Horst Design International Cold Spring Harbor, N.Y. 631-692-0933 3.275 42.0 2.1 27 158
159 Harris Design Dallas 214-526-8621 3.260 120.8 3.2 26 151
160 EDI Architecture Houston 713-789-0395 3.136 39.2 1.2 62 181
161 CORE Washington, D.C. 202-466-6116 3.080 61.0 1.2 34 162
162 Elias Design Group New York 212-826-8700 3.025 66.0 0.9 16 146
163 Design Development Co. Agoura Hills, Calif. 818-991-3006 3.000 70.0 0.8 12 150
164 Bottom Duvivier Redwood City, Calif. 650-361-1209 3.000 35.0 0.5 20
165 Dyer/Brown & Associates Boston 617-426-1680 2.928 36.5 0.6 42 173
166 Whitney Oak Brook, Ill. 630-571-1118 2.894 18.0 1.0 24 141
167 VeenendaalCave Atlanta 404-881-1811 2.881 27.5 1.4 30 130
168 Carson Design Associates Carmel, Ind. 317-843-5979 2.875 70.0 1.5 38 142
169 KZF Design Cincinnati 513-621-6211 2.802 158.9 4.2 13 169
170 Alexandra Champalimaud & Associates New York 212-807-8869 2.800 330.0 1.5 18 132
171 LWC Design New York 212-980-3113 2.800 65.0 1.1 32 152
172 Hardy Holzman Pfeiffer Associates New York 212-677-6030 2.800 NR NR 9 171
173 Mitchell Associates Wilmington, Del. 302-594-9400 2.772 NR NR 26 138
174 Designplan Indianapolis 317-843-1031 2.768 200.0 1.4 21 182
175 Kostow Greenwood New York 212-334-0116 2.700 35.0 0.3 10 180
176 F. Brown Entos Design Dallas 972-770-2222 2.683 50.0 2.1 17
177 ARKTX Arlington, Va. 703-979-1800 2.610 24.0 1.1 17
178 Vocon Design Cleveland 216-623-6800 2.600 48.5 1.2 25 185
179 Vivian/Nichols Associates Dallas 214-979-9050 2.584 698.1 3.3 12
180 O'Brien Travis Jaccard Washington, D.C. 202-939-0300 2.537 38.0 1.0 18 178
181 Orsini Design Associates New York 212-371-8400 2.529 242.8 NR 14 175
182 Farrington Design Group Atlanta 404-836-3000 2.520 125.0 0.5 23 118
183 Meyer Associates Ardmore, Pa. 610-649-8500 2.426 42.3 1.4 31 139
184 Design Collective Incorporated Columbus, Ohio 614-464-2880 2.407 75.0 1.2 22 137
185 Idea—span Atlanta 404-522-8899 2.406 5.6 1.0 17 184
186 Interform Commercial Interiors San Ramon, Calif. 925-867-1001 2.391 60.0 1.8 9 161
187 Ir2- Interior Resource San Diego 619-231-8797 2.355 35.0 0.6 15 191
188 Lohan Caprile Goettsch Architects Chicago 312-938-4455 2.300 64.0 0.8 7
189 Forrest Perkins Washington, D.C. 202-478-8810 2.219 40.0 NR 10
190 Haverson Architecture and Design Greenwich, Conn. 203-629-8300 2.200 38.0 0.1 20 192
191 Sue Firestone Associates Santa Barbara, Calif. 805-692-1948 2.200 NR NR 14
192 TRO/The Ritchie Organization Newton, Mass. 617-969-9400 2.180 NR NR 20 194
193 Barone Design Group Houston 713-460-0920 2.131 25.0 2.3 14 188
194 Van Dijk Westlake Reed Leskosky Architects Cleveland 216-522-1350 2.100 33.8 0.5 11
195 Cole Martinez Curtis and Associates Marina Del Rey, Calif. 310-827-7200 2.025 300.0 1.0 16 83
196 AiGroup Atlanta 404-266-9955 2.007 150.0 1.8 22
197 Hugh W. Dear & Associates Williamsburg, Va. 757-220-1300 1.998 20.0 NR 27
198 NFD Timonium, Md. 410-561-0561 1.992 191.1 2.7 28
199 Mekus Studios Chicago 312-661-0778 1.957 15.0 0.4 25 164
200 Jova/Daniels/Busby Atlanta 404-892-2890 1.905 28.1 0.5 12


% of Fees by Type of Work 2001 Actual

  Average % of Work Actual Fee
Office 41.62 $148,982,029
Hospitality 17.36 $62,131,070
Retail 9.57 $34,255,546
Technology 4.48 $16,043,121
Health Care 4.35 $15,563,514
Residential 4.31 $15,416,417
Bank, Financial Institution 4.03 $14,432,571
Government 3.49 $12,480,664
Education 3.28 $11,737,727
Entertainment 2.34 $8,386,933
Transportation 1.05 $3,770,253
Museum, Gallery 1.05 $3,761,718
Assisted Living 0.73 $2,607,615
Other 2.33 $8,345,928
Total: 100 $357,915,106


% of Fees by Type of Work 2002 Forecast

  Average % of Work Forecast Fees
Office 39.46 $137,176,760
Hospitality 16.52 $57,434,598
Retail 10.12 $35,169,900
Bank, Financial Institution 4.55 $15,823,601
Health Care 4.54 $15,799,066
Education 4.38 $15,234,505
Residential 4.25 $14,773,490
Government 4.17 $14,482,775
Technology 3.85 $13,373,806
Entertainment 2.32 $8,062,887
Transportation 1.24 $4,309,951
Museum, Gallery 1.01 $3,513,177
Assisted Living 0.90 $3,143,840
Other 2.70 $9,371,749
Total: 100 $347,670,106


Annual Salary

  Median
Principal, Partner $120,000
Project Manager $70,000
Designer $51,000
CAD Operator $40,000
Manual Drafter $44,000
Other Billable I.D. Staff $37,500
Marketing, Development $52,000
Non-Billable I.D. Staff $35,000


Hourly Rate

  Median
Principal, Partner $150
Project Manager $110
Designer $85
CAD Operator $75
Manual Drafter $70
Other I.D. Staff $65


New to the Second 100 Giants

Company Rank
LPA 102
Robert Young Associates 108
Wimberly Allison Tong & Goo 120
Gould Evans Affiliates 121
Chute Gerdeman 123
Watt IDG 128
Karlsberger Companies 130
Bilkey Llinas Design Associates 138
Graeber, Simmons & Cowan 143
Cuningham Group Architecture 149
Francis Cauffman Foley Hofmann, Architects 150
Reel Grobman & Associates 156
Bottom Duvivier 164
F. Brown Entos Design 176
ARKTX 177
Vivian/Nichols Associates 179
Lohan Associates 188
Forrest Perkins 189
Sue Firestone Associates 191
Van Dijk Westlake Reed Leskosky Architects 194
AiGroup 196
Hugh W. Dear & Associates 197
NFD 198
Jova/Daniels/Busby 200


Fastest-Growing Second 100 Giants
(By Fees)

  2000 2001    
Firm I.D. Fees I.D. Fees % Change Rank
Rothenberg Sawasy Architects $2,530,000 $4,700,000 86 119
Babey Moulton Jue & Booth $2,290,000 $3,540,000 55 147
H. Hendy Associates $3,104,802 $4,769,248 54 116
Avery Brooks & Associates $2,558,651 $3,545,176 39 145
Davis Carter Scott $3,400,000 $4,700,000 38 117
Settles Associates $2,500,000 $3,400,000 36 153
Symmes Maini & McKee Associates $3,870,000 $5,180,000 34 107
Hendrick $3,979,000 $5,123,000 29 110
JRS Architect $2,750,000 $3,538,770 29 148
Brayton & Hughes, Design Studio $4,102,373 $5,267,500 28 106
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