Nordstrom Inks Alliance With Anthropologie for Home Collection

The Nordstrom flagship in Seattle. Photography courtesy of Nordstrom.

Ever-changing dynamics in the retail sector have challenged department stores in particular to differentiate, even cross pollinate. That phenomenon gains steam this month as Nordstrom pins its hopes on the home through an alliance with Anthropologie, the Boho-chic offshoot of Urban Outfitters.

Beginning March 19, more than 200 items culled from the Anthropologie Home collection will launch at 15 select Nordstrom stores, including the retailer’s downtown Seattle flagship, with categories such as tabletop, bedding, decorative hardware, and accessories. The items will also be available on Nordstrom.com.

A range of mixed-media knobs, clockwise from top: Streamline, Tuva, Crowned Quartz, Margot, Antler Medley, Mother of Pearl. Photography courtesy of Anthropologie.

“Home is a category we continue to evolve,” says Gemma Lionello, executive vice president and general merchandise manager at Nordstrom. “Being Anthropologie’s partner will allow us to introduce dynamic home product with a regular cadence.”

The eclectic range includes designs by artists from across the world, working in a variety of mediums and styles, including North Carolina ceramist Lindsay Emery, founder of Studio One Studio, and Britain’s Sally Muir, a former knitwear designer now producing whimsical tabletop.

Faceted Metal vase in iron. Photography courtesy of Anthropologie.
North Carolina ceramicist Lindsay Emery's Mimira canape plates in decaled stoneware. Photography courtesy of Anthropologie.
Woven Araya pillow in cotton. Photography courtesy of Anthropologie.
Colorado earthenware vases from Portugal. Photography courtesy of Anthropologie.
Sally Muir's Dog-a-Day dessert plate in stoneware. Photography courtesy of Anthropologie.
Kessabine duvet cover in cotton. Photography courtesy of Anthropologie.
North Carolina ceramicist Lindsay Emery's Mimira tabletop series in handpainted stoneware. Photography courtesy of Anthropologie.
Gardening Indoors knob in ceramic and brass. Photography courtesy of Anthropologie.

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