Lidewij Edelkoort, Trend Union (Influence)
Lidewij Edelkoort is arguably the world's most famous trend forecaster. Founded in 1986, her company Trend Union produces trend tools for strategists, designers and marketers at brands from Zara to Prada. She is also a publisher, humanitarian, educator and exhibition curator. In 2011, she launched an interactive online trend forum called Trend Tablet. In 2015, her much-talked-about ANTI_FASHION Manifesto was the first to raise awareness about the shifts and upheavals currently experienced in the global fashion industry, and she became Dean of Hybrid Studies at The New School, Parsons School of Design. In September 2016, as part of her deanship, Edelkoort founded New York Textile Month, a city-wide program featuring 70 events at museums, galleries, stores, showrooms, colleges and textile studios. She has recently worked with the weavers of the Yamanashi region in Japan to develop an innovative collection of beautiful textiles.
Editor-in-chief, Cindy Allen (@thecindygram) here to continue our Hall of Fame countdown with Li Edelkoort’s Instagram takeover! What’s next? Li says FOOD! And the future will be tart and bitter. @lidewijedelkoort says: “Dried fruits and vegetables set the tone for sustainable style, colored legs and all; food is leading fashion.” #idhalloffame #goforthandDESIGN
Editor-in-chief, Cindy Allen (@thecindygram) here to continue our Hall of Fame countdown with Li Edelkoort’s instagram takeover! Li was the curator of the #Rubelli collection for three years: opening their eyes on upcoming trends, anticipating the importance of textiles, and finding opportunities to give value to their roots! @lidewijedelkoort says: “Design goes on safari—animal patterns are as enduring as dots but more cuddling and endearing.” #idhalloffame #goforthandDESIGN