Market Method: Eye Candy

-- Interior Design, 3/1/2008

A tour of the Benjamin Moore & Co.factory will have even fans of China White tickled Blushing Bride Pink—and dreaming of Willy Wonka. Mixing paint is actually very much like making candy. Itsometimes takes an unexpected combination of ingredients toyield a desired result.

The company's directorofproduct development, CarlMinchew, promises that there's no need to worry about one widespread paint ingredient: “The synthetic latex in paint is sometimes confused with natural latex, obtained from rubberplants and usedinproducts like surgical gloves. People who are allergic to natural latex are not allergic to latex paint.” 800-344-0400; benjaminmoore.com. circle 409

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