Allsteel Cycles Around NeoCon Attendees

The environmentally-friendly vehicles shuttled attendees to and from the fair and around downtown Chicago.

Mairi Beautyman -- Interior Design, 6/19/2007

Is it a bird, a plane? No it’s, a pedicab, scooting around the idea of energy efficiency at contract furnishings showcase NeoCon’s World Trade Fair in Chicago. The dozen brightly-colored, human-powered vehicles are a repeat performance from furniture manufacturer Allsteel, which first presented the concept last year.

Attendees to the fair flagged down the open-air pedicabs to earn a free ride in and around the Merchandise Mart, to and from the fair from the downtown area. In addition to providing environmentally-friendly transportation, the vehicles reiterated Allsteel’s 2007 NeoCon theme: “Inspiration requires a breath of fresh air.”

“Once again, we tried to see to it that NeoCon attendees had the opportunity to arrive or depart this year’s trade fair in style,” says Brandon Sieben, Allsteel vice president, marketing. “In addition, we hope that Allsteel’s pedicab ambassadors all helped put a human face and emotion with our brand—one that relayed our progressive, yet innovative, culture.” 

Allsteel has showrooms in Atlanta, Boston, Chicago, Dallas, New York, San Francisco, Santa Monica, and Washington, DC.