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Lots of growth marks this year's list

Judith Davidsen -- Interior Design, 10/1/2004

It was unquestionably a good year. In 2003, the top 50 Interior Design Giants in hospitality earned $176,352,201, 1.67 percent more than in 2002—and an increase almost 50 percent larger than that reported by the top 100 Giants.

Those increases ranged from 6.72 percent all the way up 70 percent, with nine firms experiencing gains of 25 percent or more. Two firms reported exactly the same earnings for the second year in a row. Decreases ranged from 1.24 percent to 53.71 percent, with five firms experiencing decreases of 25 percent or more. An educated guess says there's a good chance that, during the study period, the firms with the largest decreases simply found themselves in the position of having previous work paid off and new projects in the pipeline not earning the bulk of their fees just yet. (Comparisons aren't possible for the six firms that didn't make the list the year before.)

For almost a quarter of the current Giants, hospitality work was the sole source of income. The category accounted for less than 10 percent of earnings for four firms; two of these were in the top third of the rankings. Projects overseas generated earnings for 26 firms, with three of them deriving 100 percent of their income from jobs abroad.

The Giants' projects accounted for 57,508,360 square feet installed, down 2.7 percent from the previous year. The total cost of furnishings, fixtures, and construction was $5,690,128,371, down 1.86 percent. The figures also indicate Giant fees at 3.1 percent of project costs, up 3.33 percent from 2002.

During 2003, 15 Giants began working in areas new to them: three each in hotels and country clubs; two each in casinos, resorts, and time shares; and one each in restaurants and restaurant branding, cruise ships, gourmet fast food, and fitness facilities.

Hotels accounted for 48 percent of Giants income, up 1.2 percentage points. (The previous year's increase was also 1.2 percent—coincidence or the beginning of a trend?) For the first time in several years, the resorts and spas category accounted for a greater portion of earnings (17 percent) than did restaurants (16 percent); five years ago, restaurants accounted for 2.27 times more than resorts and spas did.

As usual, not all 50 Giants engaged in all the possible hospitality project types—and not all report what they're up to. We do know, however, that 29 firms designed 539 restaurants, up from 474. Although resort-spa income beat restaurant income, and resort-spa square footage doubled, the actual number of resorts and spas completed declined by 7 percent. In another switch, casinos led country clubs 8 percent to 7 percent, respectively, for the first time in three years—even though square footage for casinos was halved and country-club square footage increased 45 percent.

For all the intriguing tidbits, the bottom line remains. The 50 hospitality Giants not only grew, but they also grew faster than the top 100 Giants.

Fastest-Growing Firms (by ranking)
Firm2004 rank2003 rank
Brennan Beer Gorman Monk/Interiors613
RTKL Associates919
Forrest Perkins2032
Duncan & Miller Design2337
Design Forum3344
FRCH Design Worldwide3540
Judd Brown Designs4045
Hotel Design Consultants4150

Firms With Largest Fee Increase (by value)
Firm2004 rank fee increase
Wilson & Associates2$3,420,000
Gettys Group4$1,900,000
RTKL Associates9$1,900,000
Brennan Beer Gorman Monk/Interiors6$1,595,000
Duncan & Miller Design23$815,991
Leo A Daly13$779,900
Forrest Perkins20$698,144
Wimberly Allison Tong & Goo8$483,000
Design Forum33$476,200
Yates-Silverman15$433,000

Hospitality Giants
2004 rankFirm, headquartersHosp. fees (millions)Installation value (millions)Sq. ft. (millions)2003 rank
01Hirsch Bedner Associates Santa Monica, California hbadesign.com$24.287$1,432.9313.651
02Wilson & Associates Dallas wilsonassoc.com$21.660$1,000.00NR2
03DiLeonardo International Warwick, Rhode Island dileonardo.com$10.272$341.003.073
04Gettys Group Chicago gettys.com$6.800$125.00NR7
05Concepts 4 Long Beach, California concepts4inc.com$5.725$165.002.004
06Brennan Beer Gorman Monk/Interiors New York bbg-bbgm.com$5.270NRNR13
07H. Chambers Company Baltimore chambersusa.com$5.225$60.002.006
08Wimberly Allison Tong & Goo Honolulu watg.com$5.155$45.00NR8
09RTKL Associates Baltimore rtkl.com$4.600$278.005.8019
10Brayton & Hughes Design Studio San Francisco bhdstudio.com$4.256NRNR12
11Aramark Design Development Philadelphia aramark.com$4.160$65.000.299
12Bilkey Llinas Design Associates Palm Beach Gardens, Florida $4.050$38.002.0010
13Leo A Daly Omaha leodaly.com$3.772$39.280.7216
14ABA Avery Brooks & Associates Las Vegas abalv.com$3.447$0.68NR15
15Yates-Silverman Las Vegas yates-silverman.com$3.200$200.00NR18
16Callison Architecture Seattle callison.com$3.200$86.000.765
17Daroff Design & DDI Architects Philadelphia daroffdesign.com$3.120$50.001.00--
18Design Development Co. Agoura Hills, California $2.805NR0.5014
19Perkins Eastman Architects New York perkinseastman.com$2.526$17.400.2321
20Forrest Perkins Washington, D.C. forrestperkins.com$2.408NRNR32
21Hochheiser Ross Design Group Richmond, Virginia baskervill.com$2.400$40.001.7323
22RSP Architects Minneapolis rsparch.com$2.370$100.000.5925
23Duncan & Miller Design Dallas duncanmillerdesign.com$2.284$238.001.2037
24Engstrom Design Group San Rafael, California engstromdesign.com$2.185$35.000.1828
25Resort Interiors Myrtle Beach, South Carolina resortinteriors.net$2.150$10.20NR--
26Hatch Design Group Costa Mesa, California hatchdesign.com$2.006$52.650.1927
27Stonehill & Taylor Architects and Planners New York stonehilltaylor.com$1.960$35.000.5031
28Haverson Architecture and Design Greenwich, Connecticut$1.840$33.000.1026
29Childs Bertman Tseckares Boston cbtarchitects.com$1.800$75.000.10--
30Elias Design Group New York eliasdesigngroup.com$1.800$40.000.6617
31Core Washington, D.C. coredc.com$1.800NR0.10--
32Babey Moulton Jue & Booth San Francisco bamo.com$1.800NRNR36
33Design Forum Dayton, Ohio designforum.com$1.761NRNR44
34Creative Design Concepts Simi Valley, California cdcsv.com$1.754$8.760.73--
35FRCH Design Worldwide Cincinnati frch.com$1.700$102.000.9040
36SFA Design Santa Barbara, California sfadesign.com$1.676NRNR30
37Cuningham Group Architecture Minneapolis cuningham.com$1.668NRNR20
38Cole Martinez Curtis and Associates Marina Del Rey, California $1.615$65.500.2538
39Looney & Associates Dallas looney-associates.com$1.520$97.001.3233
40Judd Brown Designs Warwick, Rhode Island jbd.cc$1.473$47.461.1345
41Hotel Design Consultants Los Angeles hdc-srl.com$1.437$45.00NR50
42Adache Group Architects Fort Lauderdale, Florida adache.com$1.400$14.500.70--
43Interior Space International Chicago epstein-isi.com$1.300$15.000.2535
44Hnedak Bobo Group Memphis hbginc.com$1.281NRNR41
45Rowland Design Indianapolis rowlanddesign.com$1.280NRNR49
46OPX Washington, D.C. opxglobal.com$1.263$10.00NR46
47Indesign Studio City, California$1.250$36.000.3842
48Alexandra Champalimaud & Associates New York alexchamp.com$1.227$52.001.2034
49Skidmore, Owings & Merrill New York som.com$1.215NRNR22
50Shea Minneapolis shealink.com$1.200$10.000.50--

New to the Hospitality Listing in 2004 (by value)
Firmfeesrank
Daroff Design & DDI Architects$3,120,00017
Resort Interiors$2,150,00025
Childs Bertman Tseckares$1,800,00029
Core$1,800,00031
Creative Design Concepts$1,753,79434
Adache Group Architects$1,400,00042
Shea$1,200,00050

Fee Scales
Job titlesalary (year, median)rate (hour, median)
Principal/partner$120,000$175
Project manager$75,500$119
Designer$55,000$95
CAD operator$43,750$75
Other billable$35,000$68

Hospitality Fees and Percent of Work by Category
Project type% income
Hotel48$84,649,056
Resort, spa17$29,979,874
Restaurant16$28,216,352
Gaming8$14,108,176
Country club7$12,344,654
Cruise ship1$1,763,522
Other3$5,290,566
Total100$176,352,201

Firms With Hospitality Work Outside the U.S.
(by percentage)
Firm2004 rank % abroad
Hotel Design Consultants41100
Skidmore, Owings & Merrill49100
Indesign47100
Bilkey Llinas Design Associates1295
DiLeonardo International367
Brennan Beer Gorman Monk/Interiors650
Wilson & Associates250

 

Methodology

The first installment of the three-part annual business survey of Interior Design Giants, January 2004, comprised the 100 largest firms ranked by interior design fees for the 12-month period ending September 30, 2003. The second 100 firm ranking was published in July. This is the the final installment, listing the top 50 hospitality Giants.

Interior design fees include fees attributed to:

  1. All types of interiors work, including commercial office, hospitality, retail, medical, and residential.
  2. All aspects of a firm's interior design practice, from strategic planning and programming to design and project management.
  3. Fees paid to a firm for work performed by employees and independent contractors who are "full-time staff equivalent."

Interior design fees do not include revenues paid to a firm and remitted to subcontractors that are not considered full-time staff equivalent. For example, certain firms attract work that is subcontracted to a local firm. The originating firm may collect all the fees and retain a management or generation fee, paying the remainder to the performing firm. The amounts paid to the latter are not included in the fees of the collecting firm in determining its ranking.

The data was compiled and analyzed by the Interior Design market-research staff in New York: Laura Girmscheid, tabulation supervisor, and Wing Leung, research manager. Judith Davidsen is a frequent contributor to Interior Design.

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