On their way
Some ups, some downs, but the road forward looks bright
Judith Davidsen -- Interior Design, 10/1/2003
In 2002, while the client class was holding its collective breath to see if politics and/or the economy would drop the other shoe, the top 50 Interior Design Giants in hospitality still managed to earned $173,462,584. Hospitality had been expected to suffer more than any other interiors sector, but these 50 firms held their aggregate losses to 11 percent, just over 1 percentage point more than the dip experienced by the top 100 Giants.
Income from hotel interiors, long the largest single component of hospitality Giant practice, rose 2.6 percent. The big gains, though, came from project types that account for smaller proportions of hospitality earnings: the country-club contribution went up 30.3 percent, casinos gained 42.3 percent, and the miscellaneous category—which includes hospitality retail and lodgings in athletic facilities—jumped 50 percent. Overseas jobs rose 42 percent, accounting for 19.6 percent of all hospitality Giant work. However, restaurant design's contribution fell 12.5 percent, and the portion attributable to resorts and spas fell 9.3 percent.
Although half of the top 10 hospitality Giants experienced losses, 31 other hospitality Giants reported positive movement. Nine had gains ranging from 10 to 61 percent. In half of the firms, average annual earnings per employee were more than $100,000, with $274,273 the highest.
Median annual salaries remained steady for principals, partners, designers, and CAD operators; project managers received raises of 4.2 percent. Figured hourly, however, all wages rose, from 3.3 percent for designers to 10.6 percent for project managers and an impressive 23.6 percent for the "other billable." Since fewer hours were worked for just about the same annual salaries, the hospitality Giants were clearly striving to hang onto as many employees as possible.
And it looks as though they're going to be needed. During the next reporting period, these Giants expect to post an increase of 8.2 percent in hospitality earnings. Given late summer's news that the economy in general had foiled all expectations by expanding rather than contracting, this figure may turn out to be a welcome underestimate. As of this writing, experts predict that consumer spending will grow at a greater rate than at any time since 1988.
Despite the fact that air travel fell during the war—along with business and leisure demand for hotel accommodations—restaurant revenues rose 1 percentage point or more per month all spring and early summer, and the National Restaurant Association says that 61 percent of restaurant operators plan to make capital expenditures for equipment, expansion, or remodeling between now and late winter. Standard & Poor's expects 2003 casino gaming revenues to be 5.1 percent above the previous year; that figure includes a rise of 9.9 percent for Native American casinos.
The corner that needs turning may be just a short way down the street.
| firm | 2003 rank | 2002 rank |
| Avery Brooks & Associates | 15 | 33 |
| Cuningham Group Architecture | 20 | 37 |
| Brayton & Hughes, Design Studio | 12 | 22 |
| Babey Moulton Jue & Booth | 36 | 45 |
| Indesign | 42 | 50 |
| Leo A Daly | 16 | 23 |
| Gettys Group | 7 | 14 |
| Design Development Co. | 14 | 21 |
| Butler Rogers Baskett Architects | 43 | 49 |
| Ai Group Design | 24 | 29 |
| Bilkey Llinas Design Associates | 10 | 15 |
| firm | 2003 rank | fee increase |
| Brayton & Hughes, Design Studio | 12 | $1,334,250 |
| Avery Brooks & Associates | 15 | $1,190,307 |
| Cuningham Group Architecture | 20 | $876,808 |
| Gettys Group | 7 | $700,000 |
| Leo A Daly | 16 | $452,540 |
| Design Development Co. | 14 | $450,000 |
| H. Chambers Company | 6 | $375,000 |
| Ai Group Design | 24 | $288,300 |
| Aramark Design Solutions | 9 | $180,000 |
| Babey Moulton Jue & Booth | 36 | $145,000 |
| 2003 rank | firm / headquarters | hosp. fees (millions) | dollar value (millions) | sq. ft. (millions) | 2002 rank |
| 1 | Hirsch Bedner Associates, Santa Monica, California | $25.79 | $1,521.74 | 14.49 | 1 |
| 2 | Wilson & Associates, Dallas | $18.24 | $1,000.00 | NR | 2 |
| 3 | DiLeonardo International, Warwick, Rhode Island | $10.60 | $330.00 | 3.10 | 3 |
| 4 | Concepts 4, Long Beach, California | $6.58 | $214.00 | 2.70 | 5 |
| 5 | Callison Architecture, Seattle | $5.85 | $157.00 | 1.15 | 7 |
| 6 | H. Chambers Company, Baltimore | $5.48 | $65.00 | 0.60 | 9 |
| 7 | Gettys Group, Chicago | $4.90 | $110.00 | NR | 14 |
| 8 | Wimberly Allison Tong & Goo, Los Angeles | $4.67 | $28.00 | NR | 12 |
| 9 | Aramark Design Solutions, Philadelphia | $4.65 | $350.00 | NR | 13 |
| 10 | Bilkey Llinas Design Associates, Palm Beach Gardens, Florida | $4.10 | $43.00 | 2.00 | 15 |
| 11 | Peter Marino Architect, New York | $4.00 | $37.50 | 0.20 | -- |
| 12 | Brayton & Hughes, Design Studio, San Francisco | $3.97 | $38.50 | 1.01 | 22 |
| 13 | Brennan Beer Gorman Monk/Interiors, New York | $3.68 | NR | NR | 8 |
| 14 | Design Development Co., Agoura Hills, California | $3.15 | $50.00 | 0.50 | 21 |
| 15 | Avery Brooks & Associates, Las Vegas | $3.14 | $52.60 | 0.49 | 33 |
| 16 | Leo A Daly, Omaha | $2.99 | $36.42 | 0.62 | 23 |
| 17 | Elias Design Group, New York | $2.96 | $65.00 | 0.80 | 19 |
| 18 | Yates-Silverman, Las Vegas | $2.77 | $50.00 | NR | -- |
| 19 | RTKL Associates, Baltimore | $2.70 | $280.00 | 5.84 | 6 |
| 20 | Cuningham Group Architecture, Minneapolis | $2.70 | $18.90 | NR | 37 |
| 21 | Perkins Eastman Architects, New York | $2.68 | $10.00 | 0.10 | -- |
| 22 | Skidmore, Owings & Merrill, New York | $2.63 | $37.00 | 1.33 | 20 |
| 23 | Hochheiser Ross Design Group, Richmond, Virginia | $2.40 | $25.00 | 1.40 | 16 |
| 24 | Ai Group Design, Atlanta | $2.30 | $100.00 | 1.40 | 29 |
| 25 | RSP Architects, Minneapolis | $2.20 | $93.00 | 0.95 | 27 |
| 26 | Haverson Architecture and Design, Greenwich, Connecticut | $2.10 | $36.00 | 0.10 | 30 |
| 27 | Hatch Design Group, Costa Mesa, California | $2.09 | $55.94 | 0.18 | -- |
| 28 | Engstrom Design Group, San Rafael, California | $2.05 | $26.50 | 0.13 | -- |
| 29 | Culpepper, McAuliffe and Meaders, Atlanta | $2.02 | $52.00 | 1.05 | -- |
| 30 | Sue Firestone Associates, Santa Barbara, California | $1.93 | NR | 0.23 | 34 |
| 31 | Stonehill & Taylor Architects and Planners, New York | $1.80 | $40.00 | 0.40 | -- |
| 32 | Forrest Perkins, Washington, D.C. | $1.71 | $47.50 | NR | 26 |
| 33 | Looney & Associates, Dallas | $1.71 | $48.17 | 1.23 | -- |
| 34 | Alexandra Champalimaud & Associates, New York | $1.68 | $65.00 | 1.80 | 38 |
| 35 | ISI (Interior Space International), Chicago | $1.63 | $17.00 | 0.30 | 28 |
| 36 | Babey Moulton Jue & Booth, San Francisco | $1.50 | NR | NR | 45 |
| 37 | Duncan & Miller Design, Dallas | $1.47 | $110.00 | 0.71 | 36 |
| 38 | Cole Martinez Curtis and Associates, Marina Del Rey, California | $1.38 | $15.00 | 0.60 | 41 |
| 39 | Ewing Cole Cherry Brott, Philadelphia | $1.36 | $150.00 | 0.90 | -- |
| 40 | FRCH Design Worldwide, Cincinnati | $1.36 | $15.00 | 0.16 | 44 |
| 41 | Hnedak Bobo Group, Memphis | $1.34 | NR | NR | 18 |
| 42 | Indesign, Studio City, California | $1.32 | $40.00 | 0.42 | 50 |
| 43 | Butler Rogers Baskett Architects, New York | $1.30 | $15.00 | 0.13 | 49 |
| 44 | Design Forum, Dayton, Ohio | $1.29 | $5.30 | 0.05 | 25 |
| 45 | Judd Brown Designs, Warwick, Rhode Island | $1.28 | $45.00 | 0.81 | 40 |
| 46 | OPX, Washington, D.C. | $1.26 | $10.00 | NR | -- |
| 47 | Little Diversified Architectural Consulting, Charlotte, North Carolina | $1.25 | $15.00 | 0.06 | -- |
| 48 | Style Interior Design, Irvine, California | $1.23 | $24.00 | 0.15 | -- |
| 49 | Rowland Design, Indianapolis | $1.18 | NR | NR | 35 |
| 50 | HDC–Hotel Design Consultants, Los Angeles | $1.12 | $28.00 | 3.09 | -- |
| firm | i.d. fees | rank |
| Peter Marino Architect | $4,000,000 | 11 |
| Yates-Silverman | $2,767,000 | 18 |
| Perkins Eastman Architects | $2,683,148 | 21 |
| Hatch Design Group | $2,085,367 | 27 |
| Engstrom Design Group | $2,047,500 | 28 |
| Culpepper, McAuliffe and Meaders | $2,015,256 | 29 |
| Stonehill & Taylor Architects and Planners | $1,800,000 | 31 |
| Looney & Associates | $1,707,486 | 33 |
| Ewing Cole Cherry Brott | $1,360,000 | 39 |
| OPX | $1,262,500 | 46 |
| Little Diversified Architectural Consulting | $1,251,200 | 47 |
| Style Interior Design | $1,234,650 | 48 |
| HDC–Hotel Design Consultants | $1,122,000 | 50 |
| project type | % | income |
| Hotel | 46.8 | $81,180,489 |
| Restaurant | 19.6 | $33,998,666 |
| Resort, spa | 17.5 | $30,355,952 |
| Country club | 9.9 | $17,172,796 |
| Gaming | 3.7 | $6,418,116 |
| Cruise ship | 0.4 | $693,850 |
| Other | 2.1 | $3,642,714 |
| job title | salary (year, median) | rate (hour, median) |
| Principal/partner | $120,000 | $182 |
| Project manager | $75,000 | $125 |
| Designer | $55,000 | $93 |
| CAD operator | $41,000 | $75 |
| Other billable | $40,000 | $68 |
| firm | 2003 rank | % outside |
| Indesign | 42 | 100 |
| HDC–Hotel Design Consultants | 50 | 100 |
| Bilkey Llinas Design Associates | 10 | 92 |
| ISI (Interior Space International) | 35 | 80 |
| Peter Marino Architect | 11 | 75 |
| Skidmore, Owings & Merrill | 22 | 66 |
| DiLeonardo International | 3 | 65 |
| Wilson & Associates | 2 | 60 |
| Wimberly Allison Tong & Goo | 8 | 40 |
| Forrest Perkins | 32 | 40 |
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