ADVERTISEMENT
You will be redirected to your destination in 15 seconds.
Subscribe to Interior Design
Comment
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

HOK Does Wonders for Wunderman

Meghan Edwards -- Interior Design, 5/1/2012 2:00:00 AM

HOK Does Wonders for Wunderman - 4fb66902ccfb6-W-41627.jpg - 2012-05-18 15:21:39 UTCHOK’s in house graphics department assembled art by Shark Toof to create custom vinyl wall covering for the elevator bank. Photo by Benny Chan/Fotoworks.
View Slideshow

When digital marketing agency Wunderman – whose clients include heavyweights like Nokia, Ford, Microsoft, Kraft, the Coca-Cola Company, and Adidas – approached HOK to design their new office in Los Angeles, the brief was deceptively simple: avoid the corporate world’s cubicle maze in favor of creative, collaborative spaces. Wunderman would occupy the bulk of the space, with several smaller areas dedicated to WPP sister companies Y&R and MEC Active Engagement . “They didn’t want it to look like a typical high-rise office,” says HOK principal Pam Light. So she went in search of “a cool loft, but we couldn’t find one that was right size, in the right place, and for the right cost.” Instead, they landed on a single level within a textbook Orange County office tower, yet HOK’s 25,000-square-foot interiors are anything but staid.

Over one-hundred staffers share the office, which leaves less than 200 square feet of workspace per person. To accommodate the tight budget and limited legroom, HOK introduced freestanding display partitions in lieu of walls and an exposed ceiling with mechanical ducting. Existing concrete floors got polished or covered with high-performance nylon carpet, which, coupled with furniture selections and low-level lighting, channel a residential vibe requested by the client. “Wunderman wanted everyone to feel really comfortable when wandering around and meeting peers, and to have their clients feel the same way as well,” says Light. To capture the agency’s creative mission, she lined walls and partitions with graphics by the client or local graffiti artist Shark Toof. Bold colors and textures throughout add what HOK dubs client-approved “noise.” According to Light, “Now when Wunderman calls up clients for meetings, the clients say, ‘oh we’ll come to your office.’” Mission accomplished.

Comment
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Talkback
Related Content
»MORE

Advertisement
More Content
  • Photos

50 Candles at Flos

New York’s ICFF held special import this year for Italian lighting icon Flos – the company celebrated its 50th anniversary on May 18 at their showroom in SoHo. In honor of the occasion, Flos launched a retrospective iPad app created by Mobile Dream Studio, Flos’s CEO, journalist Stefano Casciani, and photographer Ramak Fazel. The results include a stunning history, a catalogue of design, and scanned copies of love letters sent by designers to the company over the decades. Flos also introduced the limited-edition Light Photon lamp, designed by Philippe Stark using OLED technology and a mirror-effect metalized diffuser and distinguished by a special Flos 50 logo sensor – a link between the company’s history and its future.

Duravit Unveils Latest EOOS Collaboration

Duravit president Tim Schroeder unveiled Delos, the company’s latest collaboration with Austrian design group EOOS, during an exclusive ICFF launch party last week. Guests surveyed the new range of bathroom fixtures featuring minimalist design, clean and floating lines, and modern finishes including walnut or light oak veneer and a fresh high-gloss white.

ICFF Product Highlights

Lighting, wall coverings and seating were some of the strongest categories at the recent International Contemporary Furniture Fair happening this week at the Javits Center in New York.