Luxury Hotel Partners with Cassina
Starck´s designs for the brand will be available for purchase.
Mairi Beautyman -- Interior Design, 8/14/2007 12:00:00 AM
Furniture designs by internationally-renowned French designer Philippe Starck will soon grace restaurants, lounges, and select suites for SBE Hotel Group. The new luxury hotel brand, launched by SBE Entertainment Group, has entered into an agreement with Italian furniture manufacturer Cassina.
Starck has a 15-year exclusive agreement with SBE for North America for the design of its hotels and a six-year North America exclusive for the company's restaurants and lounges.
In Spring 2008, Starck´s lines will debut in the brand's first property, SLS at Beverly Hills, formerly SBE's Le Meridien at Beverly Hills hotel. In larger suites, the hotel will showcase pieces from M. Starck's Privé collection for Cassina, introduced this year at furniture fair Salone Internazionale del Mobile in Milan. Want to take that chair home with you? SLS at Beverly Hills will have an exclusive offering of Starck´s pieces for the brand available for purchase on special order.
"SBE is thrilled to be partnering with such a widely admired, world-class company," says SBE CEO Sam Nazarian. "Cassina is a true vanguard in high-end contemporary furniture, producing the finest quality designs, and SLS Hotels will serve as the perfect showcase for this magnificent collection which Philippe has designed."
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