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Scion Announces Winners of Floorplan Contest

The grand-prize winner is praised for his cost-effective, long-lasting, flexible showroom modules.

Mairi Beautyman -- Interior Design, 2/13/2007 12:00:00 AM

The winning design, by Raymond Heinsman. Car manufacturer Scion, a division of Toyota Motor Corporation, has revealed the results of its dealership showroom design competition, Floorplan. Challenging design students around the world to submit a complete design concept for its dealership showroom, the contest is a nod to rising talent in the architecture and interior design industries.

The grand-prize winner, taking home a $5,000 cash prize, is designer Raymond Heinsman. His submission, resembling a modern-age garage, is praised for its cost-effective, long-lasting, and flexible and interchangeable showroom modules. The modules can cater to specific dealer demands, which change according to space and infrastructure.

Runner up is designer Anthony Femiano. Incorporating existing showroom features such as a tiled floor, his design carves out separate spaces for showroom and private selling. Also a standout—his unique use of wood, blue laminate, and stainless steel. He is the recipient of a $1,000 cash prize.

Elliot Ortiz, a product design student at the San Francisco Academy of Art University, is the third place winner, which carries a $500 prize. Described as "cyber punk," his futuristic entry is conceived as a high-tech power station: Glowing light fixtures and sleek metal fixtures abound. Once customers customize a car design, the results are published on ceiling-mounted flat screens.

"We knew that we could learn from our audience and were excited to hear and see how the Scion brand was interpreted," says Alan Mimaki, Scion business operations manager.

Entries were judged by Scion executives and Commune, a retail environment design firm with a client roster that includes Barneys New York and Stila Cosmetics.