Toyota Launches Showroom Design Contest
The contest takes place entirely online.
Mairi Beautyman -- Interior Design, 9/27/2006 12:00:00 AM
Geared for youthful car buyers, Scion is the latest line of cars from Toyota Motor Corporation. To carve out a home for the brand, the car manufacturer has launched an international showroom design competition, Scion Floorplan.
Applicants should submit a written description and a complete design concept for a 750-square-foot showroom online. The first prize winner will take home $5,000—and earn the opportunity to see his or her idea realized. Second and third place winners will receive $1,000 and $500, respectively.
Each concept must include what the manufacturer calls the Discovery Area, an area to communicate the brand and educate potential buyers, and the Consultation Area, a semi-private space for sales consultants.
The winning entry will be selected in December by Scion executives and retail environment design firm Commune based on creativity, manufacturability, functionality, and appropriateness to the Scion brand and the buyer.
“Since the brand’s inception we have worked to support musicians, artists, and filmmakers,” says Alan Mimaki, business operations manager for Scion. “We are very excited to add architects and interior designers and look forward to see their visions of the next generation Scion showroom.” More information is available on the Scion Floorplan Web site.
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