New Internet Resource for Designers and Dealers
New items are available every Tuesday, and buyers can receive a weekly email highlighting new inventory.
Laurel Petriello -- Interior Design, 12/17/2008 12:00:00 AM
Sunburst chair by Piero Fornasetti; Painted wooden carnival game target, designer unattributed. Images courtesy of Vintage and Modern.
There is no doubt that the design community is feeling the affects of the global financial upheaval. For mid-century and antique retailers, dwindling foot traffic and corresponding sales has many of these small business owners drumming up creative ways to keep the lights on. Vintage and Modern (V&M), a new Web site catering to the design trade, is proving to be an invaluable resource for many antique dealers around the country.
Launched in 2006, V&M serves as a virtual storefront for dealers and manufacturers to market their wares to a wider audience. A parallel resource for interior designers, the site offers an online marketplace where buyers can shop for antiques, modern furnishings, art, and jewelry sans the exhausting pavement-pounding hunt for the perfect piece.
1920s Regency chairs, designer unattributed. Image courtesy of Vintage and Modern.
"In an Internet business you can never stand still,” states Bill Indursky, Sansburry’s business partner and V&M co-founder.
"The online visibility enables our dealers to communicate with a new world of customers,” adds Chris Sansburry, Indursky’s business partner and V&M co-founder. “Visitors can easily shop our site and make purchases from anywhere and at anytime."
Mid-century desk lamp, designer unattributed; Antique Chinese gilt wedding cabinet, designer unattributed. Images courtesy of Vintage and Modern.
V&M provides suppliers with an online presence giving them international exposure, as well as the opportunity to increase revenue. To a buyer’s advantage, the Web site has recently doubled the number of national dealers on its roster, increasing the product range. Not to be confused with a consignment business model, V&M allows customers to contact dealers directly, avoiding a middleman. New items are uploaded and available every Tuesday morning, and customers can sign up to receive a weekly email highlighting new inventory.
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