Diesel Zooms Ahead
Edited by Karen D. Singh and Mark McMenamin -- Interior Design, 6/1/2009 12:00:00 AM
There's Diesel the layabout in laid-back denim and Diesel the provocateur. These characters now find furniture counterparts in Successful Living, a brand extension at Moroso. The furniture company's art director, Patrizia Moroso, and the fashion label's creative director, Wilbert Das, developed the 14 items together.
Four of them—an armchair, a side chair, a side table, and a cocktail table—are grouped under the name Overdyed. That means their ash surfaces are first hand-painted with a rag technique; then the color is wiped away to produce a worn effect, sort of like stonewashing for wood. But don't get too chilled out. As in Diesel's edgy ads, the Rock grouping's six pieces reference underground music and art. For the Xradio 2 Disc cocktail table, a digital print of an x-rayed DJ console is applied to glass.