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Jay-Z Taps D-ASH Design for RocPopShop

The RocPopShop made its debut in Philadelphia in October, and will travel to Jay-Z concerts and events around the country.

Nicholas Tamarin -- Interior Design, 1/5/2009 12:00:00 AM

Jay-Z might have 99 problems, but finding a designer for his new RocPopShop wasn't one of them.

That's because David Ashen, principal of New York-based architecture firm D-ASH Design, stepped up to deliver a 50-foot-long trailer that expands to 1000 square feet when open for the Jay-Z concerts and events it will travel to around the country.

Designed in collaboration with Jay-Z to showcase his Rocawear line of apparel, the mobile lounge features luxe mohair sofas, suede walls, custom zebrawood cabinetry, a 46-inch flat screen TV, stereo system, and a custom gaming zone. Custom travel trunks wrapped in stamped patent leather and lined in suede display featured store merchandise.

The RocPopShop first popped up in Philadelphia on October 24 for Powerhouse Concert Tour, and will continue to make appearances as additional tour dates are announced early this year.

Images courtesy of Rocawear.