Smell of Success

edited by Sheila Kim -- Interior Design, 1/1/2004 12:00:00 AM

Fragrances by high-profile fashion designers? Absolutely. But cigar makers? Davidoff does it for the second time with its latest men's fragrance, Echo Davidoff, sold in a bottle by Karim Rashid.

Responsible for several colorful bottle designs for Issey Miyake fragrances as well as the white packaging for Prada skin-care products—not to mention his innovative home furnishings and objects—Rashid is no stranger to package design. His undulating Echo David- off bottle of clear glass features a triangular metal spray cap on one corner. "Because the scent has a clear energy," says the designer, "the bottle has to seem flexible, like liquid. As if it did not need to exist."