Target Launches Collection by Dror Benshetrit
The limited edition Dror for Target collection will include textiles, furniture, lighting, and accessories.
Nicholas Tamarin -- Interior Design, 6/18/2009 12:00:00 AM
Hitting the design bull's eye once again, Minneapolis-based mega-retailer the Target Corporation is rolling out a limited-edition 
collection by product designer Dror Benshetrit this month.
The collection, Dror for Target, features a variety of products for the home, including comforters, quilts, sheets, and tapestries in shades of brown, raspberry, plum, and aqua. A decorative accessories selection features removable wall decals, lamps, a side table, a clock, and a nesting bookcase.
The company is targeting city dwellers and college students with the collection, which features several products that collapse, fold away, or serve multiple functions. Bookcases can be stacked and grouped and each unit can disassemble into compact bundles for transportation. Textured, patterned quilts, and throw pillows are double-sided for twice the decorative punch. Prices range from 99 cents for the mini composition books to $89.99 for the nesting bookshelf.
"I design all of my work to evoke emotion and well being," says Benshetrit. "Not only are these products wonderfully practical, they're engineered to create a spark of energy in the lives of their owners."
See below for a video with Dror Benshetrit on his new line for Target.
All images courtesy of Target.
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