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Pantone Chooses 2009 Color of the Year, Collaborates with Gap

Pantone chose the warm yellow shade to represent optimism and positivity in an uncertain economy.

Laurel Petriello -- Interior Design, 1/19/2009 12:00:00 AM

Meet Mimosa, Pantone’s 2009 color of the year.

This year, the design industry’s authority on professional color selected number 14-0848, a warm yellow, as their annual hue, symbolizing optimism in an evolving global market. To promote the year’s new shade, Pantone has collaborated with clothing manufacturer Gap to produce a limited edition series of men’s and women’s t-shirts in varying Pantone shades.

"We are thrilled to be working with Gap to bring Pantone Colors to life in such an accessible way," said Lisa Herbert, executive vice president of Pantone's fashion, home and consumer division. "We recently selected Mimosa as the 2009 color of the year because yellow, more than any other color, best expresses hope and reassurance. During this time of economic uncertainty and change, we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop."

The color-filled T-Shop, which launched on January 9, is located in Gap’s 5th Avenue flagship store in Midtown Manhattan. The temporary store features clothing for purchase representing a full palette of true Pantone colors as part of the retailer’s spring collection. The shop also carries Pantone Universe products, including accessories, books, and office supplies.