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Nintendo Store a Winner for TPG Architecture

Visitors can choose from over 50 interactive gaming stations.

Mairi Beautyman -- Interior Design, 2/2/2006 12:00:00 AM

In New York, a 13,000-square-foot virtual playground calls Rockefeller Plaza home. Designed by TPG Architecture, the Nintendo World Store is sure to be a “gamer’s paradise,” according to Nintendo of America. Last month at the 35th Annual Institute of Store Planners/Visual Merchandising and Store Design (ISP/ VM + SD) International Store Design Competition Awards, the retail space earned two awards— Store of the Year and First Place Specialty Store over 10,000 Square Feet.

For the retail space, TPG chose modular design elements with cutting edge display technology. Movable kiosks offer flexibility—key for the high-profile events, promotions, and product launches the store hosts. Nintendo’s entire product line is spread across three floors, two sales floors and a concourse level where gamers can hop on nearly 60 interactive gaming stations. The store also houses a floating video tower, housing nine rear projection video screens—the largest measures 100 inches diagonal.

TPG Architecture is an international firm with offices in New York, London, and Long Island.